Campaign & Performance Manager (Based in Malaysia

📌 Core Information

🔹 Job Title: Campaign & Performance Manager (Based in Malaysia)

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Federal Territory of Kuala Lumpur, Malaysia

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Based in Malaysia (Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing multi-channel marketing plans to meet KPIs for various client accounts
• Managing paid media campaigns across platforms like Meta, Google, TikTok, and others
• Optimizing ad performance through A/B testing, targeting, bidding, and creative iteration
• Leading SEO strategy, covering technical, on-page, and content-driven optimization for assigned industries
• Collaborating closely with sales teams to ensure optimal client management

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. The ideal candidate will have experience in B2C marketing, preferably with a focus on beauty treatment or mom & baby FMCG industries.

📋 Key Responsibilities

✅ Overall responsible in meeting KPIs for campaigns assigned

✅ Strategize and create multi-channel marketing plans to deliver lead generation campaigns for various client accounts

✅ Brief, project manage, and oversee the quality of work across all channels – CRM, UGC, Partnership & Customer Service

✅ Forecast budget/CPL and timelines for campaigns

✅ Ensure accurate source attribution and performance measurement

✅ Monitor KPIs (CPA, ROAS, CTR, LTV, etc.) and report insights and recommendations to stakeholders

✅ Build long-term strategies for user acquisition while managing short-term fulfilment

✅ Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities

✅ Collaborate closely with Sales team in ensuring optimal client management

✅ Responsible for liaising with finance for timely billing of clients

✅ Directly Manage paid media campaigns across platforms like Meta, Google, TikTok, XHS, Wechat and others

✅ Plan and execute full-funnel strategies to drive traffic, lead generation, and customer acquisition

✅ Optimize ad performance through A/B testing, targeting, bidding, and creative iteration

✅ Responsible for creative copy writing to drive high conversions at targeted CPL

✅ Own and lead the SEO strategy, covering technical, on-page, and content-driven optimization for industry assigned

✅ Conduct keyword research and competitive analysis to support scalable content planning & ensure all digital content aligns with SEO best practices to boost long-term search visibility

✅ Use analytics tools (e.g., Google Analytics, Search Console, SEMrush) to monitor performance and generate insights

✅ Beyond website, drive the ideation and development of compelling content for social media, email, paid media, and integrated campaigns for the industry assigned

✅ Ensure content quality, brand consistency, and alignment with messaging and tone of voice

ASSUMPTION: This role requires a strong understanding of multi-channel marketing, paid advertising, SEO, and content creation. The ideal candidate will be comfortable working with various teams and stakeholders to deliver results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 4 years’ experience in user acquisition marketing, either with B2C brands or with agencies

Required Skills:

• Proven experience in managing successful B2C demand generation programmes
• Prior experience with beauty treatment industry and/or mom & baby FMCG is a big plus
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Proven track record in driving BoFu conversions and achieving ambitious revenue targets
• Proficient with Meta and Tiktok, other platforms are a plus
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English

Preferred Skills:

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of programming languages (e.g., HTML, CSS, JavaScript) is a plus

ASSUMPTION: The ideal candidate will have a strong background in B2C marketing, with a focus on user acquisition and demand generation. Experience in the beauty treatment or mom & baby FMCG industries is highly desirable.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Kuala Lumpur, the estimated salary range for this position is RM 8,000 - RM 12,000 per month (approximately USD 1,800 - USD 2,700).

Benefits:

• Medical insurance
• Retirement benefits
• Flexible work arrangements
• Opportunities for professional development and growth

Working Hours: Full-time, remote work with flexible hours. Core hours are 10:00 AM - 4:00 PM (MYT).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Welovesupermom Pte Ltd operates in the technology, information, and internet industry, focusing on AI-driven data solutions for brands targeting parents in Southeast Asia.

Company Size: Welovesupermom Pte Ltd has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Welovesupermom Pte Ltd was founded in 2015, with a mission to connect mission-centric brands to discerning parents in Southeast Asia.

Company Description:

• Welovesupermom Pte Ltd is an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia.
• The company helps brands and businesses achieve various business objectives by connecting them with millions of parents, including influencing parents' decisions, activating experience and talkability for brands, becoming a priority in parents' purchase journey, and establishing brands as experts within the wider industry.
• Welovesupermom Pte Ltd operates with pillars of solutions that help brands and businesses achieve their objectives, including WOM Marketing, Crowd Influencing, Demand Generation, Insights Survey, Consumer Survey, KOL/KOM Marketing, Expert Content, Influencer Marketing, User-Generated Marketing, Event Marketing, Experiential Marketing, Community Marketing, Social Commerce, E-Commerce Marketing, Digital Commerce Marketing, Social Listening, Social Media Marketing, AI Generated Tool, Consumer Insights, and Social Listening.

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Welovesupermom Pte Ltd is a dynamic and innovative company that leverages AI and data-driven insights to connect brands with parents in Southeast Asia. The company's focus on mission-centric brands and its wide range of solutions make it an attractive employer for marketing professionals seeking to make an impact in the region.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Campaign & Performance Manager will report directly to the Head of Marketing and work closely with various teams, including Sales, Finance, and Content.

Work Arrangement: This role is based in Malaysia and can be performed remotely, with flexible work arrangements and core hours of 10:00 AM - 4:00 PM (MYT).

Growth Opportunities:

• As Welovesupermom Pte Ltd continues to grow, there will be opportunities for the Campaign & Performance Manager to take on more responsibilities and advance their career within the company.
• The company's focus on innovation and data-driven insights provides ample opportunities for professional development and growth.
• Working closely with various teams and stakeholders will enable the Campaign & Performance Manager to build a strong network and gain valuable experience in cross-functional collaboration.

ASSUMPTION: The Campaign & Performance Manager role at Welovesupermom Pte Ltd offers a unique opportunity for marketing professionals to make a significant impact in the company's growth and success. The role's focus on strategic planning, execution, and optimization, combined with the company's innovative approach to marketing, makes it an attractive career opportunity for the right candidate.

🌍 Location & Work Environment

Office Type: Welovesupermom Pte Ltd has offices in Singapore and Kuala Lumpur, with remote work arrangements available for this role.

Office Location(s): 108 Pasir Panjang Road, #05-01, Singapore, 118535, SG and Menara Sentraya 17A-1, Jl. Iskandarsyah Raya No.1A RW.1, Melawai, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota, Jarkarta , Jarkarta 12160, ID

Geographic Context:

• The Federal Territory of Kuala Lumpur is the capital territory of Malaysia, with a vibrant and multicultural population of approximately 1.8 million people.
• The territory is known for its bustling city center, historic landmarks, and diverse food scene.
• Kuala Lumpur is a major hub for business, finance, and technology in Southeast Asia, providing ample opportunities for professional growth and development.

Work Schedule: Full-time, remote work with flexible hours. Core hours are 10:00 AM - 4:00 PM (MYT).

ASSUMPTION: Working remotely for Welovesupermom Pte Ltd offers a unique opportunity for marketing professionals to balance work-life integration while collaborating with a dynamic and innovative company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the Head of Marketing
• Final interview with the CEO
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Project management and organization skills
• Cross-functional collaboration and communication
• Technical skills in paid advertising, SEO, and content creation
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Welovesupermom Pte Ltd's business and the role's requirements in your application materials.
• Prepare for interview questions that focus on your strategic thinking, project management, and cross-functional collaboration skills.
• Be ready to discuss your experience with paid advertising, SEO, and content creation, and how you have applied these skills in previous roles.

ATS Keywords: Campaign Management, Performance Marketing, SEO, Lead Generation, Client Management, Project Management, Paid Advertising, Content Creation, Analytics, Interpersonal Skills, Time Management, B2C Marketing, Creative Copywriting, Budget Forecasting, Multi-Channel Marketing, User Acquisition

ASSUMPTION: Welovesupermom Pte Ltd uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Paid advertising platforms (e.g., Meta, Google, TikTok)
• Analytics tools (e.g., Google Analytics, Search Console)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Campaign & Performance Manager will be expected to have experience with and proficiency in using various marketing, SEO, and project management tools to effectively manage campaigns and deliver results.

👔 Cultural Fit Considerations

Company Values:

• Mission-centric: Welovesupermom Pte Ltd is committed to connecting brands with parents in Southeast Asia to make a positive impact on families' lives.
• Innovative: The company embraces a culture of continuous learning and improvement, leveraging AI and data-driven insights to stay ahead of industry trends.
• Collaborative: Welovesupermom Pte Ltd fosters a culture of teamwork and cross-functional collaboration to deliver exceptional results for clients.

Work Style:

• Dynamic and fast-paced: The company operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
• Data-driven: Welovesupermom Pte Ltd relies on data and insights to inform decision-making and drive business growth.
• Results-oriented: The company values employees who take ownership of their work and deliver measurable results.

Self-Assessment Questions:

• Do you align with Welovesupermom Pte Ltd's mission-centric approach to marketing and branding?
• Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and responsiveness to change?
• Do you thrive in a collaborative work environment that emphasizes cross-functional teamwork and results-oriented outcomes?

ASSUMPTION: Welovesupermom Pte Ltd values employees who are mission-driven, innovative, collaborative, and results-oriented. Candidates who align with these values and work styles will be a strong fit for the company's culture and will be more likely to succeed in the Campaign & Performance Manager role.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously may require strong project management and time management skills.
• Working with various teams and stakeholders may present challenges in coordinating efforts and ensuring consistent communication.
• Keeping up with industry trends and best practices in paid advertising, SEO, and content creation may require continuous learning and professional development.
• Balancing short-term fulfillment with long-term strategies for user acquisition may require a strong understanding of both tactical execution and strategic planning.

ASSUMPTION: The Campaign & Performance Manager role at Welovesupermom Pte Ltd presents unique challenges that require strong project management, cross-functional collaboration, and adaptability to industry trends and best practices. Candidates who are up for these challenges and eager to take on new opportunities will be well-suited for this role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, the Campaign & Performance Manager at Welovesupermom Pte Ltd places a greater emphasis on paid advertising, SEO, and content creation.
• Welovesupermom Pte Ltd's focus on mission-centric branding and data-driven insights sets it apart from other marketing agencies and brands in the region.
• Career progression in this role may involve moving into a more senior marketing leadership position or specializing in a specific area of marketing, such as paid advertising or SEO.

ASSUMPTION: The Campaign & Performance Manager role at Welovesupermom Pte Ltd offers a unique opportunity for marketing professionals to gain experience in a wide range of marketing disciplines and make a significant impact on the company's growth and success. The role's focus on paid advertising, SEO, and content creation, combined with the company's innovative approach to marketing, makes it an attractive career opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for a new beauty treatment product launch
• Optimizing paid advertising campaigns to improve CPA and ROAS for an e-commerce client in the mom & baby FMCG industry
• Conducting keyword research and competitive analysis to inform SEO strategy for a client in the beauty treatment industry

ASSUMPTION: The Campaign & Performance Manager role at Welovesupermom Pte Ltd involves a wide range of projects that require strategic thinking, tactical execution, and cross-functional collaboration. Candidates with experience in these areas will be well-suited for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role in the first 30, 60, and 90 days?
• How does Welovesupermom Pte Ltd support the professional development and growth of its employees?
• What are the key priorities for the Campaign & Performance Manager in the first 90 days, and how will my success be measured?
• How does Welovesupermom Pte Ltd foster a culture of collaboration and cross-functional teamwork?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations. Welovesupermom Pte Ltd values candidates who are proactive and engaged in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your familiarity with the beauty treatment or mom & baby FMCG industries, your experience with paid advertising, SEO, and content creation, and your ability to manage multiple campaigns and clients simultaneously.
• Prepare for interview questions that focus on your strategic thinking, project management, and cross-functional collaboration skills, as well as your experience with paid advertising, SEO, and content creation.
• If selected for an interview, be ready to discuss your experience with Welovesupermom Pte Ltd's business and the role's requirements, and how you can contribute to the company's mission-centric approach to marketing and branding.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.