📌 Core Information
🔹 Job Title: Campaign & Performance Manager:in
🔹 Company: metafinanz Informationssysteme GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing cross-channel advertising and lead campaigns with a focus on digital media
- Working closely with sales teams to support lead generation and customer journey
- Analyzing market trends and optimizing campaign strategies for maximum efficiency
- Budget planning and management for campaigns
- Collaborating with internal teams and external service providers to ensure campaign success
ASSUMPTION: This role requires a high level of creativity, organization, and analytical skills. Strong communication and collaboration skills are also essential for working with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and manage cross-channel advertising and lead campaigns with a focus on digital media
✅ Collaborate with sales teams to support lead generation and customer journey
✅ Analyze market trends and optimize campaign strategies for maximum efficiency
✅ Plan and manage campaign budgets
✅ Coordinate campaign assets and ensure timely delivery
✅ Monitor campaign performance using online analytics tools and implement usability and conversion optimizations
✅ Document campaign results and develop improvement strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on campaign management
Required Skills:
- Proven experience in developing and managing digital marketing campaigns
- Strong analytical skills and data-driven mindset
- Familiarity with performance analysis tools (e.g., Matomo, Google Analytics)
- Excellent communication and collaboration skills
- Strong organizational skills and attention to detail
- Fluency in German (native level) and good English skills
Preferred Skills:
- Experience with CRM tools and their integration with marketing campaigns
- Familiarity with Google and LinkedIn Campaign Managers
ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and performance)
Benefits:
- Home Office
- Flexible Working
- Health Management
- Career Opportunities
- Team Participation in Success
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is based on industry standards for similar roles in Munich. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 501-1,000 employees (mid-sized)
Founded: 1990
Company Description:
- metafinanz Informationssysteme GmbH is a business and IT consulting company with over 35 years of experience
- They specialize in AI & data-driven company, connected platforms, ESG transformation, future organization, resilient business, and transformation strategy
- Their approach combines technology expertise, a culture of change, and an agile mindset
Company Specialties:
- AI & data-driven company
- Connected platforms
- ESG transformation
- Future organization
- Resilient business
- Transformation strategy
Company Website: metafinanz.de
ASSUMPTION: metafinanz Informationssysteme GmbH is an established company with a strong focus on digital transformation and innovation. They value diversity and bring diverse perspectives and expertise to the table.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site with remote work options available
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Chance to develop skills in campaign management, data analysis, and team leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Munich, Stuttgart, Frankfurt
Geographic Context:
- Munich is the capital and largest city of Bavaria, with a population of over 1.5 million
- It is a major center for business, culture, and tourism
- The city offers a high quality of life, with numerous parks, museums, and cultural attractions
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: Munich offers a vibrant and dynamic work environment, with a strong focus on technology, innovation, and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Campaign management skills and experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful campaigns you've managed and the results you achieved
- Research metafinanz Informationssysteme GmbH and be ready to discuss how your skills and experience align with their mission and values
ATS Keywords: Campaign Management, Performance Analysis, Lead Generation, Digital Marketing, Budget Management, Team Collaboration, Usability Optimization, Conversion Optimization, Market Trend Analysis, CRM Tools, Google Analytics, LinkedIn Campaign Manager
ASSUMPTION: The application process at metafinanz Informationssysteme GmbH is designed to assess the candidate's skills, experience, and cultural fit. They value candidates who can demonstrate a strong understanding of the role and a passion for digital marketing.
🛠️ Tools & Technologies
- Matomo
- Google Analytics
- Google Campaign Manager
- LinkedIn Campaign Manager
- CRM tools (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using them.
👔 Cultural Fit Considerations
Company Values:
- Technology expertise
- Culture of change
- Agile mindset
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
- How do you approach collaboration and teamwork, especially when working with diverse teams or stakeholders?
ASSUMPTION: metafinanz Informationssysteme GmbH values candidates who are passionate about digital marketing, adaptable, and committed to continuous learning and improvement. They also prioritize cultural fit and alignment with their company values.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
- Working in a mid-sized company with a startup-like culture, which may have its own unique dynamics and expectations
ASSUMPTION: These challenges can be overcome with strong skills, experience, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on campaign management and performance analysis
- In the IT Services and IT Consulting industry, this role is typical for a mid-sized company with a focus on digital transformation and innovation
- Career progression in this role could lead to senior marketing roles or management positions within the company or the industry
ASSUMPTION: This role offers a unique blend of campaign management, performance analysis, and team collaboration, making it an attractive opportunity for digital marketing professionals looking to grow their careers.
📝 Sample Projects
- Developing and managing a cross-channel advertising campaign for a new product launch
- Analyzing market trends and optimizing an existing campaign for improved performance
- Collaborating with the sales team to create targeted lead generation campaigns
ASSUMPTION: These projects are representative of the types of tasks and responsibilities the candidate can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at metafinanz Informationssysteme GmbH?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does metafinanz Informationssysteme GmbH support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team dynamics, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
- Prepare examples of successful campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
