Campaign Performance Specialist

📌 Core Information

🔹 Job Title: Campaign Performance Specialist

🔹 Company: Philips

🔹 Location: Huixquilucan, México, Mexico

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Defining campaign strategy and activation plans with target metrics
• Managing media budget and optimizing marketing investments
• Collaborating with agencies and internal teams for campaign execution
• Participating in annual media plan strategy and media sufficiency processes

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management skills to ensure optimal campaign performance.

📋 Key Responsibilities

✅ Defines campaign strategy and activation plans, including target metrics, ensuring their appropriateness and alignment with ROI, ROAS, Impressions, VTR, Media Frequency, and Conversion Rate.

✅ Owner of the Media Budget, taking decisions with fact-based data for marketing investments, ongoing optimization, and return on investment modeling, leveraging data insights to enhance campaign effectiveness and efficiency.

✅ Creates campaigns with Media, PR, and influencers agencies, to facilitate short-term performance optimization of marketing initiatives, driving continuous improvement and effectiveness in campaign execution and long-term strategy to connect with our consumers.

✅ Annual Media Plan Strategy & Media Sufficiency process knowledge is a requirement for the role.

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Marketing or Communications degree

Experience: +6 years in a consumer company managing budget or in a marketing agency as an individual contributor

Required Skills:

• Campaign strategy development
• Media budget management
• Data analysis and interpretation
• Stakeholder management
• Social media strategy
• Public relations and influencer collaboration
• Performance metrics tracking
• ROI modeling and optimization
• Media planning
• Communication and team collaboration

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: Candidates with a strong background in marketing or communications, along with proven experience in managing marketing budgets, are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Campaign Performance Specialist in Mexico is around MXN 120,000 - 180,000 per month, depending on experience and skills. Philips is known for offering competitive compensation packages.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Philips products
• Training and development opportunities

Working Hours: Full-time position with flexible working hours, requiring 3 days of on-site presence in the Huixquilucan office.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips is a health technology company dedicated to improving the lives of 3 billion people a year by 2030.
• The company focuses on connected health and well-being, with a strong presence in medical devices, healthcare informatics, and consumer health.
• Philips aims to create meaningful innovation that addresses global health challenges.

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips' focus on health technology and improving people's lives creates a unique work environment that prioritizes innovation and impact.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Campaign Performance Specialist reports directly to the Marketing Manager and collaborates with various internal teams and external agencies.

Work Arrangement: This is a hybrid role, requiring 3 days of on-site presence in the Huixquilucan office and the flexibility to work remotely for the remaining days.

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion into other areas of marketing or communications
• International assignments or relocation opportunities

ASSUMPTION: Philips' global presence and diverse business segments offer numerous growth and development opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: The Huixquilucan office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Philips' Huixquilucan office is located in the Interlomas area, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Huixquilucan is a suburban municipality in the State of Mexico, located northwest of Mexico City.
• The area offers a mix of urban and natural environments, with numerous parks and recreational areas nearby.
• Huixquilucan is known for its high-quality residential areas and upscale amenities.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate individual needs and team collaboration.

ASSUMPTION: The hybrid work arrangement and modern office environment provide a balance between work-life integration and in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

• Campaign strategy development and execution
• Data analysis and interpretation
• Stakeholder management and communication
• Problem-solving and adaptability

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Philips' mission and values
• Prepare examples of successful campaign strategies and their results for the interview

ATS Keywords: Campaign strategy, media budget management, data analysis, stakeholder management, social media strategy, public relations, performance metrics, ROI modeling, media planning, communication, team collaboration, continuous improvement, consumer engagement

ASSUMPTION: Philips' recruitment process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team, but strong proficiency in relevant software is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Respect and integrity
• Teamwork and collaboration
• Innovation and continuous learning
• Performance-driven culture

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Agile and adaptable approach
• Focus on continuous improvement
• Results-oriented mindset

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have strong communication and collaboration skills?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Philips' company culture emphasizes innovation, collaboration, and a strong focus on improving people's lives through technology.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the latest marketing trends and technologies
• Balancing short-term performance optimization with long-term strategy
• Working effectively in a hybrid work environment

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and budget management
• Philips' focus on health technology differentiates it from other consumer-facing companies
• This role offers opportunities for career progression within the marketing department or into related fields

ASSUMPTION: Understanding the unique aspects of this role and Philips' business will help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing a comprehensive campaign strategy for a new product launch, including target metrics and activation plan
• Conducting a media budget analysis and optimization to improve ROI and ROAS
• Collaborating with external agencies to execute a successful influencer marketing campaign

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Campaign Performance Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Philips support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
• How does Philips measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips careers portal
• Tailor your resume to highlight relevant campaign management experience and skills
• Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
• Prepare examples of successful campaign strategies and their results for the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.