Campaign Performance Specialist

📌 Core Information

🔹 Job Title: Campaign Performance Specialist

🔹 Company: Philips

🔹 Location: Huixquilucan, Mexico

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Defining campaign strategy and activation plans
• Managing media budget and optimizing marketing investments
• Collaborating with media, PR, and influencers agencies
• Participating in annual media plan strategy and media sufficiency process

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management skills to ensure optimal campaign performance and alignment with business goals.

📋 Key Responsibilities

✅ Defines campaign strategy and activation plan, including target metrics, ensuring their appropriateness and alignment with ROI, ROAS, Impressions, VTR, Media Frequency, and Conversion Rate.

✅ Owner of the Media Budget, taking decisions with fact-based data for marketing investments, ongoing optimization, and return on investment modeling, leveraging data insights to enhance campaign effectiveness and efficiency.

✅ Creates campaigns with Media, PR, and influencers agencies, to facilitate short-term performance optimization of marketing initiatives, driving continuous improvement and effectiveness in campaign execution and long-term strategy to connect with our consumers.

✅ Annual Media Plan Strategy & Media Sufficiency process knowledge is a requirement for the role.

ASSUMPTION: The role requires a strong understanding of marketing KPIs, data analysis, and agency management to ensure successful campaign execution and optimization.

🎯 Required Qualifications

Education: Marketing or Communications university degree

Experience: +6 years of experience in a consumer company managing budget or in marketing agency as an individual contributor

Required Skills:

• Campaign strategy development and execution
• Media budget management
• Data-driven decision making
• Stakeholder management
• Agency collaboration and management

Preferred Skills:

• Fluency in Spanish
• Experience with marketing automation tools
• Knowledge of the healthcare industry

ASSUMPTION: While the role requires specific experience and skills, candidates with a strong background in marketing and a willingness to learn can still be successful in this role.

💰 Compensation & Benefits

Salary Range: MXN 150,000 - 250,000 per year (Based on market research and experience level)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts
• On-site cafeteria

Working Hours: Full-time (40 hours per week), with flexible hours and work-from-home options

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Philips is a global health technology company focused on improving people's health and well-being through meaningful innovation.

Company Size: Philips has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Philips was founded in 1891 and has a rich history of innovation in healthcare and technology.

Company Description:

• Philips focuses on improving 2.5 billion lives per year by 2030, including 400 million in underserved communities.
• The company sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding patient recovery.
• Philips innovates for people with the belief that there's always a way to make life better.

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility, pregnancy, and connected care

Company Website: philips.com

ASSUMPTION: Philips' focus on improving lives and innovative approach to healthcare creates an exciting and impactful work environment.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting directly to the Marketing Manager.

Reporting Structure: The Campaign Performance Specialist will report to the Marketing Manager and collaborate with various internal stakeholders and external agencies.

Work Arrangement: This is a hybrid role, requiring on-site presence for 3 days per week.

Growth Opportunities:

• Potential career progression into management or specialist roles within the marketing department.
• Opportunities to work on diverse campaigns and gain experience in various aspects of marketing.
• Access to learning and development resources to enhance skills and knowledge.

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive choice for marketing professionals looking to advance their careers.

🌍 Location & Work Environment

Office Type: Philips' Huixquilucan office is a modern, collaborative workspace with on-site amenities.

Office Location(s): Huixquilucan, Mexico

Geographic Context:

• Huixquilucan is a suburban area located northwest of Mexico City, offering a mix of urban and natural environments.
• The office is situated in the Interlomas business district, providing easy access to public transportation and nearby amenities.
• The area has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: Full-time (40 hours per week), with flexible hours and work-from-home options

ASSUMPTION: The modern office environment and convenient location make this role an attractive option for marketing professionals seeking a well-equipped and accessible workspace.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager

Key Assessment Areas:

• Campaign strategy development
• Data analysis and interpretation
• Stakeholder management
• Agency collaboration and management

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Philips' mission and how your skills align with the role's requirements.
• Prepare examples of successful campaign strategies and data-driven decision-making processes.

ATS Keywords: Campaign strategy, media budget management, data-driven decision making, stakeholder management, agency collaboration, marketing KPIs, ROI, ROAS, Impressions, VTR, Media Frequency, Conversion Rate, annual media plan strategy, media sufficiency process

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and ability to work effectively with internal stakeholders and external agencies.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Respect and integrity
• Teamwork and collaboration
• Sustainability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working with diverse teams and managing multiple stakeholders?
• Do you have a proven track record of successful campaign management and optimization?

ASSUMPTION: Candidates who align with Philips' values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing a tight media budget and optimizing marketing investments for maximum ROI.
• Collaborating effectively with multiple internal stakeholders and external agencies.
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry.
• Balancing short-term performance optimization with long-term strategic planning.

ASSUMPTION: These challenges can be overcome with strong data analysis skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on data-driven decision making and media budget management.
• In the healthcare industry, this role requires a strong understanding of healthcare-specific marketing KPIs and regulations.
• Career progression in this role may involve moving into management or specialist positions within the marketing department.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing a comprehensive campaign strategy for a new product launch, including target metrics and activation plan.
• Analyzing campaign performance data to optimize marketing investments and maximize ROI.
• Collaborating with external agencies to create and execute a successful influencer marketing campaign.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, allowing candidates to prepare for the interview and application process.

❓ Key Questions to Ask During Interview

• How does this role contribute to Philips' overall mission and business goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Philips support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does Philips measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips careers portal
• Tailor your resume to highlight relevant campaign management experience and achievements.
• Write a cover letter explaining your interest in the role and how your skills and experience align with Philips' mission and values.
• Prepare examples of successful campaign strategies and data-driven decision-making processes to discuss during the interview.
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.