📌 Core Information
🔹 Job Title: Campaign Planning Manager
🔹 Company: Wynn Resorts
🔹 Location: Las Vegas, Nevada, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Evaluating the financial impact of marketing campaigns to optimize resource allocation.
- Developing and maintaining financial models to assess campaign profitability and ROI.
- Collaborating cross-functionally with campaign strategists, data science, and finance teams.
- Providing data-driven insights and recommendations to senior leadership to enhance marketing efficiency.
ASSUMPTION: This role requires a high level of analytical and detail-oriented skills, with a strong focus on financial modeling and data analysis. The ideal candidate will have experience in FP&A, finance, or data analytics within the casino, hospitality, or marketing industry.
📋 Key Responsibilities
✅ Financial Modeling & Analysis
- Develop and maintain campaign-level financial models to assess marketing initiatives' profitability, ROI, and expected impact.
- Analyze the impact of campaign changes on revenue, reinvestment, and guest behavior, providing insights to guide decision-making.
- Build proformas for new and existing campaigns, incorporating player worth, expected response rates, and potential revenue shifts.
- Partner with Finance & FP&A teams to track marketing budgets, forecast spending, and optimize campaigns' financial allocation.
✅ Data Analysis & Reporting
- Utilize Excel and SQL to manipulate and analyze large datasets, extracting key insights on campaign performance.
- Develop dashboards and reports to track the financial performance of marketing efforts and provide leadership with actionable insights.
- Conduct variance analysis on campaign performance versus forecast, identifying areas for improvement.
- Collaborate with Data Science to validate modeling assumptions and refine campaign performance predictions.
✅ Campaign Planning & Prioritization
- Manage the campaign calendar, ensuring initiatives align with business objectives and financial targets.
- Evaluate and prioritize future marketing initiatives based on profitability analysis, projected ROI, and strategic fit.
- Collaborate with the Campaign Strategy team to structure test-and-learn experiments, measuring financial impact and optimizing future marketing investments.
✅ Cross-Functional Collaboration
- Work closely with Casino Marketing, FP&A, Data Science, and Loyalty Operations to ensure campaigns are financially sound and strategically aligned.
- Provide senior leadership with financial summaries and recommendations to enhance marketing efficiency.
ASSUMPTION: This role requires a strong ability to work collaboratively with various teams and stakeholders, providing financial insights and recommendations to drive informed decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Finance, Business Analytics, Economics, or a related field (MBA or CFA a plus).
Experience: 3+ years of experience in FP&A, finance, or data analytics, preferably within the casino, hospitality, or marketing industry.
Required Skills:
- Advanced proficiency in Excel, with experience in financial modeling, forecasting, and large dataset manipulation.
- SQL experience required – ability to pull and analyze data from relational databases.
- Strong analytical skills with the ability to interpret complex data and translate findings into financial insights.
- Experience with budgeting, cost control, and variance analysis in a marketing or campaign-driven environment.
- Exceptional project management skills with a proven ability to handle multiple financial analyses and priorities simultaneously.
- Strong communication and collaboration skills to partner cross-functionally and present financial insights to non-financial stakeholders.
Preferred Skills:
- Experience with casino marketing or hospitality industry-specific data and trends.
- Familiarity with marketing mix modeling or other advanced analytical techniques.
ASSUMPTION: While not explicitly stated, having experience in the casino, hospitality, or marketing industry would be beneficial for understanding the unique aspects of marketing campaigns within these sectors.
💰 Compensation & Benefits
Salary Range: $75,000 - $110,000 per year (based on industry standards for a mid-level finance role in the Las Vegas area)
Benefits:
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement savings plan with employer match.
- Paid time off, holiday schedule, and employee discounts on Wynn properties.
Working Hours: Full-time, typically Monday-Friday, with occasional evenings or weekends as needed to support campaign deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level finance role in the Las Vegas area. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on casino resorts and entertainment.
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities.
Founded: 2005, with Wynn Las Vegas being the first resort opened by the company.
Company Description:
- Wynn Resorts is a publicly-traded company (NASDAQ: WYNN) that owns and operates luxury resorts and casinos worldwide.
- The company is known for its high-quality accommodations, exceptional customer service, and world-class entertainment options.
- Wynn Resorts holds more Forbes Travel Guide Five Stars than any other independent hotel company in the world.
Company Specialties:
- Luxury hotel and casino resort operations.
- Entertainment and dining experiences.
- Casino marketing and player development strategies.
Company Website: Wynn Resorts
ASSUMPTION: Working for Wynn Resorts offers exposure to a high-end, fast-paced environment with a strong focus on customer experience and excellence.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the finance department or across other functional areas within the company.
Reporting Structure: This role reports directly to the Director of Casino Marketing Finance and works closely with various teams, including Casino Marketing, Data Science, and Loyalty Operations.
Work Arrangement: On-site, with a typical workweek of Monday-Friday, 9:00 AM to 5:00 PM, with flexibility to support campaign deadlines as needed.
Growth Opportunities:
- Advancement within the finance department, such as senior analyst or manager roles.
- Expansion into other functional areas, such as data science, marketing strategy, or operations.
- Potential relocation to other Wynn Resorts properties worldwide, offering international experience and career growth.
ASSUMPTION: This role provides a strong foundation in financial analysis and marketing strategy, with numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Upscale, modern office environment within the Wynn Las Vegas resort complex.
Office Location(s): 3131 S Las Vegas Blvd, Las Vegas, Nevada, US
Geographic Context:
- Las Vegas is a vibrant city known for its entertainment, dining, and tourism options.
- The Las Vegas Strip, where Wynn Las Vegas is located, offers a dynamic and fast-paced work environment.
- Las Vegas has a desert climate, with hot summers and mild winters, and offers numerous outdoor recreation opportunities.
Work Schedule: Full-time, with a typical workweek of Monday-Friday, 9:00 AM to 5:00 PM, with flexibility to support campaign deadlines as needed.
ASSUMPTION: Working in Las Vegas offers a unique and exciting work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit.
- On-site interview with the hiring manager and potential team members, focusing on technical skills and behavioral competencies.
- Final interview with senior leadership to discuss career goals and fit within the organization.
Key Assessment Areas:
- Analytical and problem-solving skills, with a focus on financial modeling and data analysis.
- Communication and collaboration skills, with the ability to work effectively with various teams and stakeholders.
- Industry-specific knowledge and understanding of casino marketing strategies.
Application Tips:
- Highlight relevant experience in finance, data analysis, or marketing, with a focus on campaign planning and optimization.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and key responsibilities outlined in the job description.
- Prepare for behavioral interview questions that focus on your ability to work collaboratively, manage multiple priorities, and drive data-driven decision-making.
ATS Keywords: Financial Modeling, Data Analysis, SQL, Excel, Budgeting, Cost Control, Variance Analysis, Project Management, Collaboration, Communication, Analytical Skills, Forecasting, Reporting, Campaign Planning, Marketing Strategy
ASSUMPTION: Wynn Resorts uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the likelihood of your application being reviewed by a hiring manager.
🛠️ Tools & Technologies
- Microsoft Excel (advanced proficiency required)
- SQL (experience required)
- Financial modeling and forecasting software (e.g., Anaplan, Hyperion, or similar)
- Data visualization tools (e.g., Tableau, Power BI, or similar)
- Campaign management software (e.g., Salesforce, Adobe Campaign, or similar)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used to perform financial analysis, data visualization, and campaign management tasks.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on providing exceptional customer experiences and exceeding guest expectations.
- Integrity: Uphold the highest ethical standards in all business practices.
- Teamwork: Collaborate effectively with colleagues to achieve common goals and drive success.
- Excellence: Strive for continuous improvement and deliver outstanding results in all aspects of the business.
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines.
- Data-driven, with a strong emphasis on using data and analytics to inform decision-making.
- Collaborative, with a focus on working effectively with various teams and stakeholders.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on driving results?
- Are you comfortable working with large datasets and using data analysis to inform decision-making?
- Do you possess strong communication and collaboration skills, with the ability to work effectively with various teams and stakeholders?
ASSUMPTION: Assessing your fit with Wynn Resorts' company values and work style will help ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing multiple financial analyses and priorities simultaneously, requiring strong project management skills and the ability to work efficiently under deadline pressure.
- Working in a fast-paced, dynamic environment with a constant need to adapt to changing priorities and campaign demands.
- Navigating a large organization with numerous teams and stakeholders, requiring strong communication and collaboration skills.
- Dealing with sensitive financial and customer data, requiring a strong commitment to confidentiality and data security.
ASSUMPTION: Addressing these potential challenges proactively and demonstrating your ability to thrive in a demanding work environment will be crucial for success in this role.
📈 Similar Roles Comparison
- Unlike other finance roles, this position focuses specifically on campaign planning and optimization, requiring a strong understanding of marketing strategies and customer behavior.
- Compared to other hospitality industry roles, this position offers a unique blend of finance and marketing responsibilities, with a strong emphasis on data-driven decision-making.
- Career progression in this role may involve moving into more senior finance positions within the company or transitioning into marketing strategy or operations roles.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to other positions within the hospitality industry will help you determine if this opportunity aligns with your career goals and interests.
📝 Sample Projects
- Developing a financial model to assess the potential impact of a new marketing campaign on revenue, reinvestment, and guest behavior.
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to senior leadership.
- Collaborating with the Campaign Strategy team to structure test-and-learn experiments, measuring financial impact, and optimizing future marketing investments.
ASSUMPTION: Familiarizing yourself with sample projects relevant to this role will help you prepare for the types of tasks and responsibilities you may encounter in the position.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign planning process and how this role fits into that workflow?
- How does this role collaborate with other teams, such as Casino Marketing, Data Science, and Loyalty Operations, to ensure campaigns are financially sound and strategically aligned?
- What opportunities exist for professional growth and development within the finance department or across other functional areas within the company?
- How does Wynn Resorts support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how has the company supported previous employees in addressing these challenges?
ASSUMPTION: Asking thoughtful, informed questions during the interview process will demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and key responsibilities outlined in the job description.
- Prepare for behavioral interview questions that focus on your ability to work collaboratively, manage multiple priorities, and drive data-driven decision-making.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
