Campaign Planning & Productivity Manager

📌 Core Information

🔹 Job Title: Campaign Planning & Productivity Manager

🔹 Company: Syngenta Group

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Agriculture, Farming

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving high-impact grower engagement campaigns
• Optimizing MDO/SO effectiveness and productivity
• Ensuring structured campaign execution and data-driven decision-making
• Fostering cross-functional collaboration and stakeholder management
• Integrating digital and offline engagement for improved reach and farmer participation

ASSUMPTION: This role requires a strong background in campaign management, data analysis, and stakeholder engagement within the agricultural sector. Familiarity with the Indian farming landscape and local languages may be beneficial.

📋 Key Responsibilities

✅ MDO/SO Productivity & Management: Establish and implement activity baselines, drive Saksham adoption, track and enhance productivity, develop and implement MDO/SO Ways of Working, manage onboarding, target setting, motivation programs, and pay-for-performance.

✅ Grower Engagement & Lead Grower Events: Lead and execute grower engagement strategies, design and co-execute Lead Grower Events, develop frameworks for lead grower identification and engagement, strengthen direct grower relationships, and drive digital onboarding of growers.

✅ A&P Management: Collaborate with divisions to optimize costs, shift focus to high-ROI marketing mediums, promote a Phygital approach, and provide A&P reporting with actionable insights.

✅ Campaign Process Management: Own the end-to-end campaign lifecycle, continuously simplify processes, develop and implement campaign strategy upgrades, oversee offline grower engagement initiatives, and collaborate with divisional teams for creative/content requirements.

✅ Data-Driven Decision Making: Develop and implement metrics to assess MDO/SO productivity and campaign ROI, continuously monitor and analyze the effectiveness of grower-facing initiatives, and provide actionable insights and recommendations.

✅ Cross-Functional Collaboration: Build connections across Business Units (BUs) and international teams, work closely with Product Managers, collaborate with the Communication Manager, Digital Manager, Digital Team, and Division Teams, and work with Syngenta Foundation to integrate CSR-driven initiatives.

ASSUMPTION: This role requires strong analytical skills, the ability to collaborate across teams, and a deep understanding of the agricultural sector and its challenges.

🎯 Required Qualifications

Education: Bachelor's degree in Agriculture, Business, Marketing, or a related field. A Master's degree would be an asset.

Experience: 5-10 years of experience in managing productivity and engagement strategies within the agricultural sector, with a proven track record of driving results and improving efficiency.

Required Skills:

• Campaign Management
• Data Analysis
• Grower Engagement
• Cross-Functional Collaboration
• Marketing Strategy
• ROI Optimization
• Event Planning
• Digital Engagement
• Productivity Management
• Reporting
• Process Improvement
• Team Leadership
• Communication
• Onboarding
• Stakeholder Management
• CSR Integration

Preferred Skills:

• Fluency in local Indian languages (e.g., Hindi, Marathi)
• Experience working with international teams
• Knowledge of the Indian farming landscape and challenges

ASSUMPTION: Candidates with experience in the agricultural sector and a strong understanding of grower engagement strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for similar roles and experience levels in Pune, India)

Benefits:

• Full Body Check
• Competitive Insurance Scheme
• Employee Assistance Program
• Paid Vacation (30 days)
• Paid Holidays (12)
• Maternity and Paternity Leave
• Compassionate Leaves
• Education Assistance

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The estimated salary range is based on industry standards for similar roles and experience levels in Pune, India. The actual salary may vary depending on the candidate's qualifications and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Syngenta Group operates in the agriculture and farming sector, focusing on crop protection, seeds, and sustainable agriculture.

Company Size: Syngenta Group has 10,001+ employees globally, making it a large organization with significant resources and opportunities for career growth.

Founded: Syngenta Group was founded in 2000 through the merger of Novartis Agribusiness and Zeneca Agrochemicals.

Company Description:

• Syngenta Group is a global leader in agriculture technology, committed to feeding the world while respecting the earth.
• The company operates in more than 90 countries and has hundreds of thousands of agricultural partners worldwide.
• Syngenta Group is dedicated to transforming agriculture into a more sustainable, productive system to benefit society and the planet.

Company Specialties:

• Agribusiness
• Crop Protection
• Seeds
• Farming
• Biotechnology
• Sustainable Agriculture

Company Website: www.syngenta.com

ASSUMPTION: Syngenta Group's large size and global presence offer applicants the opportunity to work on diverse projects and gain international experience.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Campaign Planning & Productivity Manager will report directly to the Head of Marketing or a similar role and may oversee a team of MDOs and SOs.

Work Arrangement: This role is on-site, with the primary office location in Pune, Maharashtra, India. Occasional travel may be required to visit farms, attend events, or collaborate with international teams.

Growth Opportunities:

• Progression to senior management or leadership roles within the marketing or agricultural technology sectors.
• Expansion of responsibilities to include additional regions or product lines.
• Opportunities to work on cross-functional projects or international assignments.

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within Syngenta Group and develop their careers in the agricultural technology sector.

🌍 Location & Work Environment

Office Type: Syngenta Group's Pune office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Syngenta Group's primary office in Pune is located at the World Trade Center, Senapati Bapat Road.

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites.
• The city has a tropical savanna climate, with warm and humid weather throughout the year.
• Pune is well-connected by air, rail, and road, with easy access to major cities like Mumbai and Bengaluru.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a team member
• Final interview with the Head of Marketing or a senior leader
• Background check and offer extension

Key Assessment Areas:

• Understanding of the Indian farming landscape and local challenges
• Campaign management and planning skills
• Data analysis and interpretation abilities
• Cross-functional collaboration and stakeholder management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Indian farming landscape and local challenges in your application materials.
• Prepare examples of your campaign management and data analysis skills to discuss during the interview.
• Research Syngenta Group's mission and values to show your alignment with the company's goals.

ATS Keywords: Campaign Planning, Productivity Management, Grower Engagement, Data-Driven Decision Making, Cross-Functional Collaboration, Marketing Strategy, ROI Optimization, Event Planning, Digital Engagement, Process Improvement, Stakeholder Management, CSR Integration, Agriculture, Farming, India, Pune

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Campaign management software (e.g., Marketo, HubSpot, or similar)
• Data analysis tools (e.g., Excel, Google Analytics, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack, or similar)

ASSUMPTION: Applicants should be comfortable using common office software, campaign management, and data analysis tools. Familiarity with project management and communication tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and improving the lives of farmers
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and accountability
• Customer focus and excellence

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Adaptability and flexibility
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Syngenta Group's commitment to sustainability and improving the lives of farmers?
• Describe a time when you worked effectively with a cross-functional team to achieve a common goal.
• How do you approach data-driven decision-making and continuous improvement in your work?
• How do you adapt to changes in your work environment or priorities?
• How do you communicate effectively with stakeholders from diverse backgrounds and disciplines?

ASSUMPTION: Applicants should assess their fit with Syngenta Group's values and work style, and be prepared to discuss their alignment with the company's mission and goals during the interview process.

⚠️ Potential Challenges

• Managing a large team of MDOs and SOs with varying levels of experience and skill
• Balancing multiple priorities and project deadlines in a fast-paced environment
• Navigating the complex Indian farming landscape and local challenges
• Collaborating effectively with international teams and stakeholders

ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from similar marketing or campaign management positions in its focus on the agricultural sector and grower engagement strategies.
• As a global leader in agriculture technology, Syngenta Group offers unique opportunities for international collaboration and exposure to diverse markets.
• Career progression in this role may involve expanding responsibilities to include additional regions or product lines, or transitioning to senior management or leadership roles within the marketing or agricultural technology sectors.

ASSUMPTION: Applicants should research similar roles within the agricultural technology sector and be prepared to discuss the unique aspects of this position during the interview process.

📝 Sample Projects

• Developing and executing a high-impact grower engagement campaign to increase brand awareness and loyalty among progressive farmers in Maharashtra
• Optimizing MDO/SO productivity and efficiency through data-driven decision-making and process improvement initiatives
• Collaborating with international teams to identify and adopt best practices in campaign execution and grower engagement strategies

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and demonstrate their ability to drive results in a dynamic, fast-paced work environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within Syngenta Group?
• What opportunities are there for professional growth and development within this role?
• How does Syngenta Group support work-life balance for its employees?
• What are the most significant challenges facing the agricultural sector in India, and how does this role address them?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your campaign management and data analysis skills to discuss during the interview
• Research Syngenta Group's mission and values to show your alignment with the company's goals
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.