Campaign Product Manager

📌 Core Information

🔹 Job Title: Campaign Product Manager

🔹 Company: Truecaller

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Controlling the quality of marketing campaigns for Truecaller Premium
• Collaborating with marketing and technical teams to develop campaign plans
• Optimizing campaign performance using internal tools
• Supervising quality tests on different platforms and locales
• Analyzing and communicating campaign performance internally

ASSUMPTION: This role requires a strategic mindset and strong technical skills to effectively manage campaigns and optimize performance.

📋 Key Responsibilities

✅ Closely work with Premium marketing and technical teams to align with campaign goals

✅ Participate in the elaboration of comprehensive Premium campaign plans

✅ Control quality and optimize Premium campaigns using internal tools

✅ Supervise quality tests on different platforms, for different countries and locales

✅ Optimize Premium content generation AI model on both copies and visuals

✅ Track, analyze, structure, and communicate internally on marketing campaigns performance

✅ Execute and track A/B tests to assess the impact of different campaign elements

✅ Document successful strategies, best practices, and key learnings for future reference and improvement

ASSUMPTION: This role involves a mix of strategic planning, technical execution, and data analysis to ensure successful campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of work experience, with a focus on strategic thinking and technical skills

Required Skills:

• Strategic thinking with ability to develop and implement effective promotions
• Technical enthusiast to set basic settings and perform manual testing on Android, iOS, and web
• Proficient in using analytics tools to gather, analyze, and derive actionable insights from data
• Familiarity with CMS systems and ability to leverage web interface to manage content and settings
• Excellent communication skills in spoken and written English

Preferred Skills:

• Indian market knowledge and marketing experience
• Experience with mobile environments and/or mobile apps
• Experience with CRM tools or emailing tools
• Other language(s)

ASSUMPTION: Candidates with a strong background in marketing, strategic planning, and technical execution will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary
• 30 days of paid vacation
• Flexible working hours
• Private health insurance
• Top-up parental leave
• Pension contribution
• Udemy membership
• Free gym membership

Working Hours: Full-time (40 hours per week) with flexible hours and 3 weeks of remote work per year

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Bangalore. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Truecaller operates in the software development industry, focusing on mobile internet solutions, directory services, people search, number lookup, and fintech.

Company Size: Truecaller is a mid-sized company with 201-500 employees, offering a collaborative and international work environment.

Founded: Truecaller was founded in 2009 and is headquartered in Stockholm, Sweden, with offices in Bangalore, Mumbai, Gurgaon, and Tel Aviv.

Company Description:

• Truecaller is the leading global platform for verifying contacts and blocking unwanted communication
• The company enables safe and relevant conversations between people and makes it efficient for businesses to connect with consumers
• Truecaller's mission is to build trust in communication

Company Specialties:

• Mobile internet solutions
• Directory services
• People search
• Number lookup
• Fintech

Company Website: http://www.truecaller.com

ASSUMPTION: Truecaller's focus on building trust in communication and its global user base make it an attractive employer for candidates interested in international impact.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in marketing or a related field.

Reporting Structure: The Campaign Product Manager will report directly to the Premium Product team and collaborate with marketing and technical teams.

Work Arrangement: This is a hybrid role with 3 office days per week and the flexibility to work remotely for up to 3 weeks per year.

Growth Opportunities:

• Potential career growth within the Premium Product team or other departments within Truecaller
• Opportunities to work on international campaigns and gain global experience
• Chances to develop skills in data analysis, AI, and campaign optimization

ASSUMPTION: This role offers growth opportunities in both leadership and technical skills, as well as the chance to work on high-impact campaigns.

🌍 Location & Work Environment

Office Type: Truecaller's Bangalore office is a modern, collaborative workspace with a focus on employee well-being.

Office Location(s): Embassy Golf Links Business Park, Challaghatta, Sunriver, 5th Floor, Bengaluru, Karnataka 560071, IN

Geographic Context:

• Bangalore is the capital of Karnataka and the fifth-largest city in India
• The city is known for its tech industry and offers a high quality of life
• Bangalore has a tropical savanna climate with warm, humid weather throughout the year

Work Schedule: Full-time (40 hours per week) with flexible hours and 3 weeks of remote work per year

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals in the software development field.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the team
• Final interview with the head of the Premium Product team

Key Assessment Areas:

• Strategic thinking and campaign planning skills
• Technical proficiency in analytics tools and campaign optimization
• Communication and collaboration skills
• Cultural fit and alignment with Truecaller's values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of Truecaller's mission and values
• Be ready to discuss specific campaign examples and your approach to campaign optimization

ATS Keywords: Campaign Management, Strategic Thinking, Technical Testing, Analytics Tools, Content Management Systems, Communication Skills, Mobile Environments, CRM Tools

ASSUMPTION: Truecaller's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and campaign optimization.

🛠️ Tools & Technologies

• Analytics tools (e.g., Google Analytics, Mixpanel)
• Content Management Systems (e.g., WordPress, Drupal)
• CRM tools (e.g., Salesforce, HubSpot)
• AI and machine learning tools (e.g., TensorFlow, PyTorch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Integrity
• Collaboration
• Innovation
• Customer-centricity

Work Style:

• Collaborative and international team environment
• Flexible working hours and remote work options
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you ensure that your campaigns align with Truecaller's values and mission?
• Describe a time when you had to adapt your campaign strategy due to changing circumstances. How did you approach this challenge?
• How do you prefer to work in a team, and how do you handle conflicts or differing opinions?

ASSUMPTION: Truecaller values candidates who are strategic thinkers, strong communicators, and able to work effectively in a collaborative, international team environment.

⚠️ Potential Challenges

• Managing campaigns for a global user base with diverse preferences and needs
• Keeping up with the latest trends and best practices in marketing and AI
• Balancing the need for data-driven decision-making with creative campaign execution
• Adapting to a hybrid work environment with a mix of on-site and remote team members

ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to grow their skills in a dynamic, global environment.

📈 Similar Roles Comparison

• Compared to other campaign management roles, this position places a stronger emphasis on technical skills and AI integration
• Truecaller's global user base and international team offer unique opportunities for career growth and exposure to diverse markets
• This role may require more frequent travel and on-site presence compared to fully remote or hybrid roles

ASSUMPTION: Candidates should consider their preferences for technical depth, global exposure, and work-life balance when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a targeted campaign to increase user engagement with Truecaller Premium in the Indian market
• Optimizing the AI model for content generation to improve campaign performance across multiple platforms and locales
• Collaborating with the technical team to build and integrate new features into the campaign management platform

ASSUMPTION: These sample projects illustrate the strategic, technical, and collaborative aspects of the Campaign Product Manager role at Truecaller.

❓ Key Questions to Ask During Interview

• How does Truecaller support the professional development of its employees, particularly in the areas of data analysis and AI?
• Can you describe the team structure and dynamics within the Premium Product team and how it collaborates with other departments?
• How does Truecaller ensure that its campaigns are culturally sensitive and relevant to diverse global audiences?
• What opportunities are there for growth and advancement within the Premium Product team and Truecaller as a whole?
• How does Truecaller approach work-life balance and employee well-being, particularly in a hybrid work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture at Truecaller.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of Truecaller's mission and values
• Be ready to discuss specific campaign examples and your approach to campaign optimization during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.