Campaign Program Manager

**📌 Core Information** 🔹 **Job Title:** Campaign Program Manager 🔹 **Company:** SailPoint Technologies 🔹 **Location:** Remote (India) 🔹 **Job Type:** Full-Time 🔹 **Category:** Marketing 🔹 **Date Posted:** April 24, 2025 **🚀 Job Overview** Key aspects of this role include: - Planning and executing integrated marketing campaigns across EMEA and APJ regions - Collaborating with global and regional marketing teams to adapt and implement campaign strategies - Managing multiple projects simultaneously and meeting deadlines - Analyzing campaign performance data and reporting on KPIs - Working with cross-functional teams, including sales, creative, content, and digital marketing - Localizing marketing assets to resonate with regional audiences within a timely manner **ASSUMPTION:** This role requires a high level of organization, proactive communication, and strong project management skills to successfully coordinate regional campaigns and ensure their timely execution. **📋 Key Responsibilities** ✅ **Campaign Strategy & Planning:** - Collaborate with the Worldwide Campaigns team to understand global strategies and transform them into powerful regional initiatives precisely calibrated for EMEA & APJ markets. - Partner strategically with regional marketing and sales leadership to identify critical business priorities and customer challenges, ensuring campaign alignment with specific market dynamics and revenue objectives. ✅ **Campaign Execution & Coordination:** - Lead the end-to-end execution of localised EMEA & APJ campaigns and local campaigns unique to the region, including digital ads, email marketing, and other digital communications. - Oversee the creation and localization of marketing assets to ensure they resonate with the regional audience and are done so within a timely manner. ✅ **Cross-functional Collaboration:** - Act as the point of contact between the global corporate campaigns team and regional EMEA & APJ marketing teams, providing updates and feedback from the region and ensuring campaigns are executed smoothly. - Collaborate with regional marketing teams, creative, content, and digital marketing to develop and distribute localized campaign assets. ✅ **Campaign Performance Monitoring & Optimization:** - Track the performance of regional campaigns and provide actionable insights to optimize ongoing campaigns. - Analyze campaign performance data to measure effectiveness, report on KPIs, and ensure continuous improvement. **ASSUMPTION:** Success in this role requires a strong analytical mindset, with the ability to track campaign performance, analyze data, and report results effectively. **🎯 Required Qualifications** **Education:** - Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). **Experience:** - 5+ years of experience in marketing, with a focus on campaign and project management, preferably in the EMEA & APJ regions. - Strong experience working with cross-functional teams, including sales, creative, content, and digital teams. - Proven track record of executing end-to-end marketing campaigns across digital channels (ads, emails, social media, etc.). **Required Skills:** - Strong understanding of marketing automation tools and CRM platforms (e.g., Marketo, Salesforce, 6Sense). - Excellent project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines. Experience with Asana is a plus. - Strong communication skills, with the ability to work collaboratively with teams across different regions and cultures. - Exceptional attention to detail and ability to adapt global campaigns to local market needs. - Analytical mindset with experience in tracking campaign performance, analyzing data, and reporting results. - Self-starter with ability to work independently and drive initiatives with minimal direction. - Proactive problem-solver who identifies opportunities and takes initiative. **Preferred Skills:** - Proficiency in English is required. Additional language skills for EMEA & APJ countries (e.g., French, German, Mandarin, Japanese, Korean) are a plus but not required. - Experience working in a global or regional marketing organization with a strong understanding of EMEA & APJ market dynamics. - Experience with campaign localization and market-specific adaptation of global messaging. - Familiarity with EMEA & APJ customer segments, preferences, and buying behavior. **💰 Compensation & Benefits** **Salary Range:** INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location) **Benefits:** - Comprehensive health insurance - Retirement savings plan - Employee stock purchase plan - Generous time-off policy - Professional development opportunities **Working Hours:** 9:00 AM to 5:00 PM IST, with occasional availability after 5:00 PM IST for meetings **📌 Applicant Insights** **🔍 Company Context** **Industry:** Software Development, specializing in Identity & Access Management **Company Size:** 1,001-5,000 employees **Founded:** 2005 **Company Description:** SailPoint equips the modern enterprise to seamlessly manage and secure access to applications and data through the lens of identity – at speed and scale. As a category leader, we continuously reinvent identity security as the foundation of the secure enterprise. SailPoint delivers a unified, intelligent, extensible platform built to defend against today’s dynamic, identity-centric cyber threats while enhancing productivity and efficiency. SailPoint helps many of the world’s most complex, sophisticated enterprises create a secure technology ecosystem that fuels business transformation. **Company Specialties:** - Enterprise Software - Identity & Access Management - Identity & Access Governance - Identity Governance & Administration - Compliance Controls - Access Request - Automated Provisioning - Data Access Governance - Single Sign-On - and identity security **Company Website:** SailPoint Technologies **📊 Role Analysis** **Career Level:** Mid-level to senior marketing role with a focus on campaign management and regional strategy **Reporting Structure:** Reports directly to the Senior Manager of Worldwide Campaigns & Programs **Work Arrangement:** Remote, with occasional availability for meetings **Growth Opportunities:** - Potential to lead end-to-end execution of regional campaigns within 6 months - Opportunities to partner with regional marketing teams and contribute to global campaign strategies - Possibility to develop and implement data-driven optimization strategies to increase campaign performance **🌍 Location & Work Environment** **Office Type:** Remote, with occasional virtual team meetings and bi-weekly campaign team meetings **Office Location(s):** Remote (India) **Geographic Context:** - India is the largest and fastest-growing market for SailPoint in the APJ region, with a significant customer base and regional headquarters in Pune. - The time zone for India is IST (Indian Standard Time), which is UTC +5:30. **Work Schedule:** - Standard work hours: 9:00 AM to 5:00 PM IST - Occasional availability after 5:00 PM IST for weekly meetings with the manager, bi-weekly campaign team meetings, and bi-weekly core team meetings **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment or case study 4. Virtual interviews with the hiring manager and team members 5. Final round with senior leadership **Key Assessment Areas:** - Campaign management skills and experience - Project management skills and experience - Analytical mindset and data-driven approach - Communication and collaboration skills - Cultural fit and alignment with SailPoint's values **Application Tips:** - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of regional marketing dynamics and campaign localization strategies. - Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability. **ATS Keywords:** Marketing Campaign Specialist, Campaign Management, Project Management, Regional Marketing, Digital Marketing, CRM, Marketing Automation, Localization, Global Campaigns, EMEA, APJ **🛠️ Tools & Technologies** - Marketing automation tools (e.g., Marketo, 6Sense) - CRM platforms (e.g., Salesforce) - Project management tools (e.g., Asana) - Digital marketing tools (e.g., Google Analytics, social media platforms) - Localization tools (e.g., translation management systems) **👔 Cultural Fit Considerations** **Company Values:** - Customer-centric - Innovative - Collaborative - Accountable - Passionate **Work Style:** - Fast-paced and dynamic - Cross-functional and collaborative - Data-driven and analytical - Results-oriented and focused on continuous improvement **Self-Assessment Questions:** 1. How do you ensure that global campaigns are adapted to local market needs and resonate with regional audiences? 2. Can you provide an example of a time when you had to manage multiple projects simultaneously and meet tight deadlines? 3. How do you approach analyzing campaign performance data and using insights to optimize ongoing campaigns? **🚠 Potential Challenges** 1. Managing multiple projects simultaneously and meeting tight deadlines in a remote work environment. 2. Ensuring consistent communication and collaboration with regional marketing teams across different time zones. 3. Adapting to the dynamic nature of the marketing landscape and staying up-to-date with regional trends and customer behaviors. 4. Balancing the need for global campaign consistency with the requirement for regional customization and localization. **📈 Similar Roles Comparison** 1. **Campaign Manager vs. Campaign Program Manager:** - Campaign Manager: Focuses on executing campaigns within a specific region or market segment. - Campaign Program Manager: Oversees multiple campaigns across regions, requiring a broader strategic perspective and more complex project management skills. 2. **Regional Marketing Manager vs. Campaign Program Manager:** - Regional Marketing Manager: Responsible for overall marketing strategy and execution within a specific region. - Campaign Program Manager: Specializes in campaign planning, execution, and optimization, with a focus on regional adaptation and localization. 3. **Career Path Comparison:** - Campaign Program Manager: A stepping stone to senior marketing roles, such as Senior Campaign Manager, Regional Marketing Manager, or even Director of Marketing. - Alternatively, this role can lead to specialized career paths in campaign strategy, localization, or data-driven marketing optimization. **📝 Sample Projects** 1. **Regional Campaign Launch:** - Develop and execute a regional campaign launch plan, including asset creation, localization, and go-to-market strategy. - Collaborate with regional marketing teams to gather feedback and optimize campaign performance. 2. **Global Campaign Localization:** - Adapt global campaign messaging and assets for specific regional markets, ensuring cultural relevance and compliance with local regulations. - Manage the localization process, including translation, review, and approval cycles. 3. **Campaign Performance Analysis:** - Analyze campaign performance data to identify trends, optimize strategies, and improve overall campaign effectiveness. - Develop and present performance reports to stakeholders, including recommendations for future campaign improvements. **💡 Key Questions to Ask During Interview** 1. **Role Responsibilities:** - Can you provide more details about the day-to-day responsibilities of the Campaign Program Manager role? - How does this role fit into the overall marketing organization and contribute to the company's goals? 2. **Team Structure:** - Who will I be working with directly, and how does the team collaborate to execute campaigns? - How does the Campaign Program Manager role interact with other marketing teams, such as content, creative, and digital marketing? 3. **Campaign Strategy:** - What are the key priorities for the Campaign Program Manager role in the first 30, 60, and 90 days? - How does the company approach campaign strategy and planning, and how can I contribute to this process? 4. **Regional Marketing:** - What are the unique challenges and opportunities of marketing in the EMEA and APJ regions? - How does the company support regional marketing teams and ensure consistent branding and messaging across regions? 5. **Company Culture:** - What are the key aspects of SailPoint's company culture, and how does the marketing team embody these values? - How does the company foster a collaborative and inclusive work environment, especially in a remote setting? **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on regional marketing dynamics and campaign localization strategies. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability. 4. Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application. 5. If selected for an interview, research SailPoint's company culture, values, and recent campaigns to demonstrate your enthusiasm and preparation for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.