Campaign Selections Analyst

📌 Core Information

🔹 Job Title: Campaign Selections Analyst

🔹 Company: Sainsbury's

🔹 Location: London, United Kingdom

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, building, and delivering audience data for targeted campaigns
• Collaborating with cross-functional teams to drive impactful marketing initiatives
• Leveraging data expertise to gain valuable insights into complex datasets
• Contributing to innovative business initiatives and enhancing engagement with partners

ASSUMPTION: This role requires a strong focus on data analysis and marketing execution, with a significant portion of time dedicated to campaign design and delivery.

📋 Key Responsibilities

✅ Designing, building, and delivering audience data for campaigns targeted towards Dulux Decorator Centre

✅ Liaising with DDC teams to advise on best data practices and ensure robust quality control procedures

✅ Establishing expertise in complex transactional and behavioral datasets held by Nectar and DDC

✅ Consulting with DDC Partner teams on campaign design and demonstrating continuous improvement in all campaigns and processes

✅ Collaborating with internal and external stakeholders to drive engagement and identify future business opportunities within the Nectar Programme

ASSUMPTION: This role involves a high degree of collaboration with both internal teams and external partners, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Data Science, or a related discipline)

Experience: Proven experience in marketing execution within consumer-focused businesses

Required Skills:

• Strong proficiency in Unica
• Database segmentation and SQL querying skills
• Knowledge of direct and email marketing principles
• Excellent communication and interpersonal skills
• Ability to work under pressure and adhere to strict deadlines

Preferred Skills:

• Experience with database marketing processes
• Knowledge of the retail industry

ASSUMPTION: While not explicitly stated, experience with database marketing processes and knowledge of the retail industry would be beneficial for this role but are not strictly required.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (Estimated based on industry standards for a role of this level in the London area)

Benefits:

• Competitive pension scheme
• Generous staff discount
• Life assurance
• Health and wellbeing support

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (Flexible working arrangements may be available)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the London area. Actual salary may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Sainsbury's operates in the highly competitive retail sector, focusing on food and groceries, clothing, and general merchandise. The company is the UK's second-biggest retailer and has a strong presence in both the physical and digital markets.

Company Size: Sainsbury's is a large organization with over 10,000 employees, providing a diverse and dynamic work environment with ample opportunities for growth and development.

Founded: Sainsbury's was founded in 1869 and has since grown into a major retailer, offering a wide range of products and services to customers across the UK.

Company Description:

• Sainsbury's is committed to making good food joyful, accessible, and affordable for everyone, every day.
• The company focuses on great value and convenient shopping across its family of brands, including Argos, Nectar, and Habitat.
• Sainsbury's is investing in technology and people to take the business to the next level and create a more resilient UK food system.

Company Specialties:

• Retail
• Food & Groceries
• Clothing & General Merchandise
• Digital & Technology
• Supermarket
• Banking & Finance

Company Website: sainsburys.jobs

ASSUMPTION: Sainsbury's is a well-established and reputable retailer with a strong focus on customer satisfaction and innovation in the retail sector.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in marketing execution within consumer-focused businesses, seeking to develop their skills in data analysis and campaign design.

Reporting Structure: The Campaign Selections Analyst will report directly to the Nectar360 Partner Manager and work closely with cross-functional teams, including DDC teams and internal stakeholders.

Work Arrangement: This role is based on-site, with the opportunity for flexible working arrangements to be discussed during the interview process.

Growth Opportunities:

• Developing expertise in complex datasets and data analysis techniques
• Gaining experience in collaborating with external partners and driving business opportunities
• Expanding knowledge of the retail industry and marketing principles

ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly in the areas of data analysis and marketing execution.

🌍 Location & Work Environment

Office Type: Sainsbury's operates a modern and collaborative office environment, fostering a culture of innovation and continuous improvement.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, social, and recreational opportunities.
• The city has a well-developed public transportation system, making it easy to commute to and from work.
• London is home to a diverse range of industries, providing ample opportunities for professional growth and development.

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with the possibility of flexible working arrangements.

ASSUMPTION: Working in London offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and relevant stakeholders
• Final interview or assessment

Key Assessment Areas:

• Data analysis skills and proficiency in Unica
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities
• Understanding of marketing principles and campaign design

Application Tips:

• Highlight relevant experience in marketing execution and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful marketing campaigns you've worked on, demonstrating your ability to drive impactful initiatives

ATS Keywords: Unica, data analysis, campaign design, marketing execution, consumer-focused, stakeholder collaboration, process improvement, Nectar, Dulux Decorator Centre

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' data analysis skills and marketing execution experience.

🛠️ Tools & Technologies

• Unica
• SQL
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Unica and SQL is essential for this role, while experience with data visualization tools would be beneficial but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Working together as one team
• Being open and honest
• Taking responsibility
• Continuously improving

Work Style:

• Collaborative and team-oriented
• Focused on continuous improvement and innovation
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong proficiency in Unica and a passion for leveraging data to drive targeted marketing campaigns?
• Are you an excellent communicator with strong interpersonal skills, enabling you to collaborate effectively with internal and external stakeholders?
• Do you possess a proactive and inquisitive approach, coupled with the ability to work under pressure and adhere to strict deadlines?

ASSUMPTION: Sainsbury's values a work environment that fosters collaboration, continuous improvement, and a data-driven approach to marketing execution.

⚠️ Potential Challenges

• Managing complex datasets and ensuring robust quality control procedures
• Working under pressure to meet strict campaign deadlines
• Collaborating effectively with both internal teams and external partners
• Adapting to changes in the retail industry and consumer behavior

ASSUMPTION: This role presents several challenges, including managing complex datasets, working under pressure, and collaborating effectively with various stakeholders.

📈 Similar Roles Comparison

• This role differs from other marketing analyst positions in its focus on campaign design and delivery for a key partner, Dulux Decorator Centre.
• As a retail-focused role, it offers unique insights into the complex transactional and behavioral datasets held by Nectar and DDC.
• Career progression in this role could lead to opportunities in marketing management, data analysis, or business development within the retail sector.

ASSUMPTION: This role offers a unique blend of data analysis and marketing execution, with a focus on campaign design and delivery for a key partner in the retail sector.

📝 Sample Projects

• Designing and implementing a targeted marketing campaign for Dulux Decorator Centre, leveraging complex transactional and behavioral datasets
• Analyzing campaign performance and identifying opportunities for process improvement and optimization
• Collaborating with internal teams to develop and execute innovative business initiatives, enhancing engagement with both DDC and the Nectar Programme

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Campaign Selections Analyst role at Sainsbury's.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign design process for Dulux Decorator Centre and how this role fits into that process?
• How does this role collaborate with other teams within Sainsbury's, and what are the key priorities for the first 90 days in this position?
• What are the most significant challenges facing the Nectar Programme, and how can this role contribute to addressing them?
• How does Sainsbury's support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) used to measure the success of campaigns for Dulux Decorator Centre, and how are they tracked and analyzed?

ASSUMPTION: These interview questions are designed to provide insight into the key responsibilities, priorities, and challenges of the Campaign Selections Analyst role at Sainsbury's.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through sainsburys.jobs
• Tailor your resume and cover letter to highlight your relevant experience in marketing execution and data analysis
• Prepare examples of successful marketing campaigns you've worked on, demonstrating your ability to drive impactful initiatives
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.