Campaign Specialist

📌 Core Information

🔹 Job Title: Campaign Specialist

🔹 Company: Telesure Investment Holdings (TIH)

🔹 Location: Steyn City Capital Park, South Africa

🔹 Job Type: Full-Time

🔹 Category: Insurance

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing campaigns within defined timelines
• Proactively managing campaigns, data, and metrics to improve efficiencies
• Tracking and influencing campaign performance, providing solutions, and escalating issues
• Collaborating with various stakeholders, including data science teams, marketing, and IT
• Continuously improving campaign performance through optimisation plans and initiatives

ASSUMPTION: This role requires strong organisational skills, attention to detail, and the ability to work well under pressure. It also demands a proactive approach to problem-solving and a data-driven mindset.

📋 Key Responsibilities

✅ Plan and execute campaigns within defined timelines

✅ Manage, track, and govern campaign settings on dialer guided by models to support strategy

✅ Liaise with data science team and/or data sources to access reliable data to meet campaign outcomes

✅ Maintain, analyse, re-engineer, and evaluate new and existing campaigns; share insights with the Business Unit

✅ Identify and implement optimisation plans around targeting to increase campaign profitability

✅ Ensure data processes are adhered to, including lead scrubbing, data optimisation, and segmentation strategies

✅ Develop personal capabilities through assessment, development planning, training, and coaching

ASSUMPTION: This role involves a high degree of multitasking, requiring the candidate to balance multiple campaigns, data analysis, and stakeholder engagement simultaneously.

🎯 Required Qualifications

Education: Grade 12/South African Qualifications Authority (SAQA) accredited equivalent; relevant 3-year business degree/diploma in Business Management/Campaign Management and Contact Centre (advantageous)

Experience: 3 or more years of experience in Campaign Management; Data management experience; Analytics or MI experience; Dialler Management; Experience in the financial services industry (advantageous); Experience of dealing with relevant stakeholders (advantageous)

Required Skills:

• Campaign Management
• Data Management
• Analytics
• Dialler Management
• Stakeholder Engagement
• Project Management
• Continuous Improvement
• Operational Compliance

Preferred Skills:

• Experience in the financial services industry
• Experience dealing with relevant stakeholders

ASSUMPTION: While a relevant business degree or diploma is advantageous, the company may consider candidates with equivalent experience and a proven track record in campaign management and data analysis.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 350,000 and ZAR 450,000 per annum, based on industry standards for a Campaign Specialist with 2-5 years of experience in the South African insurance sector.

Benefits:

• Medical aid
• Pension fund
• Group life insurance
• Employee wellness program
• Training and development opportunities

Working Hours: The role requires working standard office hours, Monday to Friday, with occasional overtime as needed to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience, qualifications, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Telesure Investment Holdings (TIH) operates in the insurance industry, offering a range of financial products and services, including short-term, long-term, and health insurance, as well as comparison and investment platforms.

Company Size: TIH is a mid-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment.

Founded: TIH was founded in 1998 and has since grown into a group of subsidiaries offering some of South Africa’s most loved and recognisable financial brands.

Company Description:

• TIH is the holding company of several leading financial institutions
• The company aims to continuously find better ways to give people peace of mind
• TIH is an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits

Company Specialties:

• Life Insurance
• Short Term Insurance
• Comparative Quotes
• Employee Benefits
• Health Insurance

Company Website: tihsa.co.za

ASSUMPTION: TIH's diverse range of financial services and brands provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of experience, skills, and the ability to work independently and collaborate with various stakeholders.

Reporting Structure: The Campaign Specialist reports directly to the Head of Campaigns and works closely with various internal teams, including data science, marketing, IT, and compliance.

Work Arrangement: This role is on-site, requiring the candidate to work from one of TIH's offices in South Africa.

Growth Opportunities:

• Progression to a Senior Campaign Specialist or Campaign Manager role
• Expanding into related roles within the marketing or data analytics functions
• Gaining experience working with diverse teams and stakeholders to enhance interpersonal and leadership skills

ASSUMPTION: TIH's focus on continuous improvement and innovation creates an environment conducive to professional growth and development.

🌍 Location & Work Environment

Office Type: TIH's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Steyn City Capital Park, Auto & General Park, 1 Montgomery Dr, Atholton, Mount Edgecombe, and Waterhouse Place, Century City, Cape Town

Geographic Context:

• Steyn City Capital Park is an upmarket, mixed-use development offering a range of amenities and a convenient location
• TIH's offices are strategically located near major highways and public transportation routes
• The company's offices are situated in areas with a high concentration of financial services and technology companies

Work Schedule: The role follows a standard Monday to Friday workweek, with occasional overtime as needed to meet campaign deadlines.

ASSUMPTION: TIH's offices provide a comfortable and engaging work environment that supports productivity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and relevant stakeholders
• Background and reference checks
• Job offer

Key Assessment Areas:

• Campaign management skills
• Data analysis and interpretation
• Stakeholder engagement and communication
• Problem-solving and decision-making
• Adaptability and resilience

Application Tips:

• Highlight relevant campaign management, data management, and analytics experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful campaign management projects or initiatives you've led in the past
• Research TIH's company culture and values to ensure a good fit and to demonstrate your enthusiasm for the role

ATS Keywords: Campaign Management, Data Management, Analytics, Dialler Management, Stakeholder Engagement, Project Management, Continuous Improvement, Operational Compliance

ASSUMPTION: TIH's recruitment process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organisation.

🛠️ Tools & Technologies

• Campaign management software (e.g., Salesforce, Adobe Campaign, or similar)
• Data analysis tools (e.g., Excel, SQL, or BI tools like Tableau or Power BI)
• Dialler software (e.g., Nice InContact, Genesys, or similar)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Resilient
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate customer focus in your work?
• Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
• How do you prioritise and manage multiple campaigns and data analysis tasks simultaneously?

ASSUMPTION: TIH values candidates who align with their customer-focused, innovative, and collaborative culture and are able to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and data analysis tasks simultaneously
• Adapting to changes in campaign strategy or priorities
• Ensuring compliance with data processes and regulatory requirements
• Balancing the need for data-driven decision-making with the need for timely campaign execution

ASSUMPTION: The Campaign Specialist role presents unique challenges that require strong organisational skills, adaptability, and a data-driven mindset.

📈 Similar Roles Comparison

• Unlike related roles in marketing or sales, the Campaign Specialist role is heavily focused on data management and analytics
• This role requires a strong understanding of campaign management software and dialler systems
• Career progression in this role may lead to positions in data analytics, marketing, or campaign management

ASSUMPTION: While the Campaign Specialist role shares some similarities with related positions in marketing and sales, it is distinct in its focus on data management and analytics.

📝 Sample Projects

• Developing and executing a targeted campaign to improve customer retention
• Analysing campaign data to identify trends and optimise targeting strategies
• Collaborating with the data science team to implement new models or algorithms to improve campaign performance

ASSUMPTION: The Campaign Specialist role involves a range of projects that require strong analytical skills, creativity, and the ability to work collaboratively with various teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how this role fits into that process?
• How does the company support the professional development of Campaign Specialists?
• Can you provide an example of a successful campaign and the role that data analysis played in its success?
• How does the company ensure that campaigns comply with relevant data processes and regulatory requirements?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant campaign management, data management, and analytics experience
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful campaign management projects or initiatives you've led in the past
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.