📌 Core Information
🔹 Job Title: Campaign Specialist
🔹 Company: Vicinity Centres
🔹 Location: National Office, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-16
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting end-to-end campaign planning and management
- Project managing campaign deliverables and milestones
- Collaborating with various teams to create and deliver high-quality content
- Managing complex national B2C campaigns aligned with asset segment strategies
- Ensuring campaign compliance with corporate policies and legal requirements
ASSUMPTION: This role requires a strong understanding of the marketing mix and the ability to work effectively with multiple stakeholders. Previous experience in campaign management and digital marketing is essential.
📋 Key Responsibilities
✅ Supporting end-to-end campaign planning and management
✅ Project managing campaign deliverables and milestones
✅ Collaborating with Brand & Marketing teams to develop and deliver digital and social content plans
✅ Coordinating campaign delivery across social media platforms, website, and email
✅ Establishing strong relationships with key stakeholders
✅ Ensuring campaign compliance with corporate policies and legal requirements
✅ Preparing reports and attending meetings
✅ Monitoring and reporting on campaign performance and compliance
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and deadlines.
🎯 Required Qualifications
Education: A marketing or equivalent degree qualification is highly desirable
Experience: Proven experience in end-to-end campaign development and management of omni-channel campaigns
Required Skills:
- Broad understanding of the marketing mix
- Ability to brief subject matter experts and agencies effectively
- Experience in delivering content plans across social and digital channels
- Strong project management skills
- Ability to leverage consumer insights to tailor campaigns
- High attention to detail and analytical mindset
Preferred Skills:
- Experience in the retail or shopping centre environment
- Knowledge of the Vicinity Centres portfolio
ASSUMPTION: Candidates with a marketing degree and relevant experience in campaign management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD 75,000 - 90,000 per annum (based on experience and industry standards for mid-level marketing roles in Australia)
Benefits:
- Flexible working options
- Birthday leave and purchased additional leave
- $1,000 worth of VCX securities
- Internal mentoring program
- Generous parental leave
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Retail Property Management)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2015
Company Description:
- Vicinity Centres owns and manages some of Australia's most recognisable and loved retail destinations
- They are evolving their portfolio into destinations that offer a broad selection of retail, residential, and office spaces
- Vicinity Centres is committed to creating meaningful places where communities connect
Company Specialties:
- Retail Property Management
Company Website: http://vicinity.com.au
ASSUMPTION: Vicinity Centres is a large enterprise with a significant portfolio of retail destinations across Australia. This role offers opportunities to work on high-impact campaigns and collaborate with various teams.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Campaign Manager
Work Arrangement: On-site, with flexibility to work remotely as required
Growth Opportunities:
- Progression to a Campaign Manager role
- Expanding responsibilities across multiple asset segments
- Opportunities to work on high-profile campaigns and events
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team at Vicinity Centres.
🌍 Location & Work Environment
Office Type: National Office
Office Location(s): Chadstone, Victoria, Australia
Geographic Context:
- Chadstone is a suburb of Melbourne, Victoria
- The office is located near public transportation and shopping amenities
- Melbourne is the second-most populous city in Australia and offers a vibrant cultural scene
Work Schedule: Full-time, Monday to Friday, with flexibility to work additional hours as required
ASSUMPTION: The National Office location offers a convenient and accessible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the relevant stakeholders
Key Assessment Areas:
- Campaign management experience
- Digital marketing skills
- Project management capabilities
- Stakeholder management and communication
- Alignment with Vicinity Centres values
Application Tips:
- Highlight relevant campaign management experience and achievements
- Demonstrate a strong understanding of the marketing mix and digital channels
- Showcase project management skills and ability to multitask
- Tailor your resume and cover letter to emphasize relevant skills and experiences
ATS Keywords: Campaign Management, Project Management, Digital Marketing, Social Media, Content Creation, Stakeholder Management, Marketing Mix, Consumer Insights, Compliance
ASSUMPTION: The interview process for this role will focus on assessing the candidate's campaign management experience, digital marketing skills, and ability to work effectively with stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management software (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Google Analytics
ASSUMPTION: The Campaign Specialist will be required to use various tools and technologies to manage campaigns and collaborate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Respect: We listen to and acknowledge each other's views and have difficult conversations with care
- Integrity: We back our words with the right actions and do the right thing, no matter the situation
- Customer Focus: We nurture a genuine connection with our customers and consider their needs when making decisions
- Collaboration: We invite the right people to the table and balance consensus with decisive actions
- Excellence: We always strive to improve and share our challenges and celebrate the wins
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Results-driven and focused on delivering high-quality campaigns
Self-Assessment Questions:
- Do you put consumers at the heart of everything you do?
- Are you creative and enjoy finding solutions to problems?
- Do you have a high attention to detail and an analytical mindset?
- Are you able to establish and maintain strong relationships with internal and external stakeholders?
ASSUMPTION: Vicinity Centres values a diverse and inclusive work environment, and candidates who align with their values and work style will be strong contenders for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with various stakeholders and balancing competing priorities
- Adapting to changes in campaign strategies and requirements
- Ensuring compliance with corporate policies and legal requirements
ASSUMPTION: The Campaign Specialist role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on managing complex national B2C campaigns tailored to different asset segments
- Industry-specific context: The retail property management industry is competitive and dynamic, requiring adaptability and strong market knowledge
- Career path comparison: This role offers opportunities for career progression within the marketing team at Vicinity Centres
ASSUMPTION: The Campaign Specialist role at Vicinity Centres is unique in its focus on managing national campaigns tailored to different asset segments.
📝 Sample Projects
- Developing and executing a national brand awareness campaign for a specific asset segment
- Managing a sales initiative across multiple shopping centres, tailored to the needs of different consumer segments
- Creating and implementing a digital content strategy for a specific asset segment, including social media, website, and email channels
ASSUMPTION: The Campaign Specialist will be involved in various projects that require strong campaign management skills and an understanding of the marketing mix.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other marketing teams and stakeholders to ensure consistent branding and messaging across campaigns?
- What are the key performance indicators (KPIs) used to measure the success of campaigns, and how are they tracked and reported?
- How does Vicinity Centres support the professional development and growth of its marketing team members?
- What is the work environment like at Vicinity Centres, and how does this role contribute to the company's culture?
ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role and assess their fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as campaign management, digital marketing, and project management
- Prepare examples of previous campaigns you've managed, including their objectives, strategies, and outcomes
- Follow up with the Vicinity Centres Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
