Campaign Specialist

📌 Core Information

🔹 Job Title: Campaign Specialist

🔹 Company: Allegro

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing & Sales

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• End-to-end campaign execution, from setup to wrap-up
• Cross-functional collaboration to define campaign scope, pricing, and timelines
• Data analysis and performance optimization
• Operational excellence in campaign tooling and processes

ASSUMPTION: This role requires strong organizational skills, data literacy, and the ability to coordinate multiple teams. It's ideal for candidates with experience in e-commerce or retail and a solid understanding of promotional campaigns.

📋 Key Responsibilities

✅ Coordinate end-to-end execution of first-party seller promotional campaigns

✅ Collaborate cross-functionally to define campaign scope, pricing, selection, and timelines

✅ Gather inputs from Sales, validate product selection, and ensure pricing accuracy

✅ Manage campaign tooling and processes to guarantee operational excellence

✅ Analyze performance data (GMV, conversion, traffic) and draw insights for future optimizations

✅ Respond to changes mid-campaign, whether stock-related or performance-driven

✅ Build internal relationships across commercial, tech, and marketing teams to get things done on time

ASSUMPTION: This role involves a high degree of ownership and requires the ability to juggle multiple priorities and adapt to changes quickly.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years in e-commerce, retail, or similar fast-paced commercial environments

Required Skills:

• Proven experience in promotional campaigns and campaign management
• Strong organizational skills and ability to multitask
• Data literacy and proficiency in data analysis
• Fluency in Polish (C1) and English (B2)

Preferred Skills:

• Background in Revenue Growth Management, Category Management, or Commercial Excellence
• Experience with campaign management tools
• Knowledge of Allegro's platform and marketplace

ASSUMPTION: While not explicitly stated, a strong understanding of e-commerce and promotional campaigns is essential for this role.

💰 Compensation & Benefits

Salary Range: PLN 12,000 - 18,000 gross per month (based on experience and market standards for mid-level marketing roles in Warsaw)

Benefits:

• Hybrid work model with well-located offices
• Annual bonus up to 10% of the annual salary gross
• Fringe benefits in a cafeteria plan (e.g., medical, sports, or lunch packages, insurance, purchase vouchers)
• English classes related to the specific nature of the job
• Training budget and an internal educational platform, MindUp

Working Hours: Full-time, standard business hours with flexibility for campaign timelines

ASSUMPTION: The salary range is estimated based on market data for mid-level marketing roles in Warsaw, Poland. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin, operating a marketplace model with over 135,000 merchants and 22 million monthly customers.

Company Size: Allegro has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: Allegro was founded in 1999 and celebrates its 20th anniversary in Poland in 2019.

Company Description:

• Allegro offers products in all key categories, including Automotive, Fashion, Home & Garden, Electronics, Books and Collectibles, Kids, and Health & Beauty.
• It provides fast and free deliveries under the Allegro Smart! program, modern financial services (Allegro Pay), and a wide network of pickup points.
• Allegro employs over 7,000 experts in various fields and promotes the idea of entrepreneurship in the innovative e-commerce sector.

Company Specialties:

• E-commerce marketplace
• Retail and consumer goods
• Financial services
• Logistics and delivery

Company Website: allegro.pl

ASSUMPTION: Allegro's large size and diverse offerings provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Campaign Specialist will work at the intersection of Sales, Marketing, Platform Campaign, and Operational Tools teams, collaborating with various departments to execute campaigns.

Work Arrangement: Hybrid work model, with well-located offices and excellent working tools.

Growth Opportunities:

• Potential career progression within the Marketing department or related fields
• Expanding skills and expertise in campaign management, data analysis, and cross-functional collaboration
• Opportunities to work on high-impact campaigns and drive business growth

ASSUMPTION: This role offers growth opportunities through skill development, cross-functional collaboration, and exposure to high-impact campaigns.

🌍 Location & Work Environment

Office Type: Modern, well-equipped offices with interactive conference rooms and height-adjustable desks

Office Location(s): Warsaw, Poznań, Kraków, and Toruń

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene and numerous employment opportunities
• Poznań, Kraków, and Toruń are major cities with significant historical and cultural importance
• All locations offer a mix of urban and natural environments, with easy access to public transportation and amenities

Work Schedule: Standard business hours with flexibility for campaign timelines

ASSUMPTION: The hybrid work model allows for a balance between on-site collaboration and remote work, providing flexibility and a comfortable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Campaign management experience and skills
• Data literacy and analytical thinking
• Cross-functional collaboration and communication skills
• Adaptability and problem-solving abilities

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Allegro's platform and the role's requirements
• Prepare examples of successful campaigns you've managed and the results you've achieved

ATS Keywords: Campaign management, promotional campaigns, e-commerce, retail, data analysis, cross-functional collaboration, Polish, English

ASSUMPTION: The interview process will focus on assessing the candidate's campaign management skills, data literacy, and cultural fit within Allegro's teams.

🛠️ Tools & Technologies

• Campaign management tools (e.g., Asana, Trello, or similar)
• Data analysis tools (e.g., Excel, Google Analytics, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and department, but strong proficiency in campaign management and data analysis tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and responsibility

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Agile and adaptable
• Results-oriented

Self-Assessment Questions:

• Do I have a proven track record of successfully managing promotional campaigns?
• Am I comfortable working in a fast-paced, dynamic environment and adapting to changes quickly?
• Do I thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Allegro values candidates who are data-driven, collaborative, and results-oriented, with a strong customer focus and a commitment to continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and campaign timelines simultaneously
• Adapting to changes mid-campaign and finding creative solutions
• Collaborating effectively with various teams and stakeholders
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment with competing priorities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on campaign execution rather than strategy or planning
• Compared to other campaign management roles, this position places a strong emphasis on cross-functional collaboration and data analysis
• In terms of career progression, this role can lead to senior campaign management positions, marketing management, or related fields within Allegro

ASSUMPTION: This role is unique in its focus on cross-functional collaboration and data-driven decision-making, setting it apart from traditional marketing or campaign management positions.

📝 Sample Projects

• Managing a high-impact promotional campaign for a major brand, driving significant GMV growth and customer engagement
• Optimizing campaign performance through data analysis and A/B testing, resulting in improved conversion rates and ROI
• Collaborating with cross-functional teams to launch a new promotional campaign, ensuring seamless execution and successful outcomes

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Campaign Specialist role at Allegro.

❓ Key Questions to Ask During Interview

• Can you describe a successful campaign you've managed and the challenges you faced along the way?
• How do you approach collaborating with cross-functional teams to ensure campaign success?
• What tools and technologies do you use for campaign management and data analysis?
• How does Allegro support the professional development and growth of its campaign management team members?
• What are the most significant challenges facing the Campaign Specialist role, and how can I best prepare to address them?

ASSUMPTION: These interview questions focus on assessing the candidate's campaign management experience, cross-functional collaboration skills, and adaptability to Allegro's work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Allegro careers portal
• Tailor your resume to highlight relevant campaign management experience and skills
• Write a compelling cover letter demonstrating your understanding of the role and your fit for Allegro's team
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Follow up with Allegro's recruitment team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.