📌 Core Information
🔹 Job Title: Campaign Specialist
🔹 Company: Manulife
🔹 Location: Makati, Metro Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing external communication strategies to enhance Manulife's presence in the bancassurance market.
- Crafting clear, compelling, and consistent messages across various channels to engage diverse audiences.
- Collaborating with cross-functional teams to ensure alignment and consistency in messaging.
- Measuring the effectiveness of communication initiatives and providing insights for proactive strategies.
- Managing crisis communication to maintain a positive public image for the company.
ASSUMPTION: This role requires a dynamic individual with strong communication skills, the ability to manage multiple tasks, and a keen understanding of the bancassurance landscape.
📋 Key Responsibilities
✅ Develop and implement comprehensive customer communication plans that support Manulife's objectives in the bancassurance sector.
✅ Craft clear, compelling, and consistent messages in support of distribution through multiple channels, including press releases, newsletters, reports, and social media.
✅ Create marketing materials such as art cards, posters, social media posts, collaterals, and EDMs.
✅ Collaborate with marketing, sales, and product teams to ensure alignment and consistency in messaging across all customer touchpoints.
✅ Measure the effectiveness of customer communication and campaign initiatives using analytics tools and prepare reports for management review and regular reporting.
✅ Maintain a positive public image for the company by managing crisis communication and ensuring transparency and accuracy in all public statements.
✅ Monitor industry trends, competitor initiatives, and relevant news to provide insights and recommendations for proactive communication strategies.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive effective communication campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
Experience: Proven 3 years of experience in communications, customer campaigns, marketing, events, or a similar role, preferably within the financial services or insurance industry.
Required Skills:
- Excellent written and verbal communication skills.
- Strong project management skills.
- Proficiency in using digital communication tools and platforms, including social media, content creation software, and editing.
Preferred Skills:
- Keen understanding of the bancassurance landscape and its unique communication challenges.
- Proficiency in analytics tools for measuring campaign effectiveness.
ASSUMPTION: Candidates with a strong academic background in communications or marketing, relevant work experience, and a solid understanding of the bancassurance sector are preferred.
💰 Compensation & Benefits
Salary Range: PHP 500,000 - PHP 700,000 per year (Based on industry standards for an intermediate marketing role in Metro Manila)
Benefits:
- Health insurance and wellness programs.
- Retirement savings plans.
- Employee assistance programs.
- Learning and development opportunities.
- Employee discounts on Manulife products and services.
Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break). Occasional overtime may be required during peak periods.
ASSUMPTION: The salary range is estimated based on industry standards for an intermediate marketing role in Metro Manila. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
Company Size: 10,001+ employees. As a large organization, Manulife offers a wide range of career opportunities and resources for professional growth.
Founded: 1887. Manulife has a long history of providing financial services and has evolved to become a global leader in its industry.
Company Description:
- Manulife operates as Manulife in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
- The company offers a range of products and services, including life insurance, health insurance, retirement plans, and wealth management solutions.
- Manulife is committed to providing exceptional customer service and helping customers make informed decisions about their financial future.
Company Specialties:
- Life insurance.
- Health insurance.
- Retirement plans.
- Wealth management.
Company Website: https://www.manulife.com/en/
ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Intermediate. This role is suitable for professionals with 2-5 years of experience in marketing, communications, or a related field.
Reporting Structure: The Campaign Specialist will report directly to the Head of Marketing or a similar role within the marketing department.
Work Arrangement: Hybrid. This role requires a combination of on-site work at the Manulife office in Makati and remote work from home.
Growth Opportunities:
- Progression to senior marketing roles within the company.
- Expansion into other areas of marketing or related fields, such as product management or customer experience.
- International assignments or relocation opportunities, given Manulife's global presence.
ASSUMPTION: This role offers a clear path for career progression within the marketing department and potential opportunities for international exposure.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W 1E6, Canada (Global Headquarters) and 223 Wai Yip St, Kwun Tong, Hong Kong, HK (Asia Headquarters)
Geographic Context:
- Makati, Metro Manila, Philippines: A bustling commercial and financial hub with a vibrant culture and numerous amenities.
- Toronto, Ontario, Canada: A multicultural city with a strong financial services industry and a high quality of life.
- Hong Kong, China: A global financial center with a fast-paced work environment and numerous opportunities for professional growth.
Work Schedule: Full-time, Monday to Friday, 8:30 AM to 5:30 PM (with a 1-hour lunch break). Occasional overtime may be required during peak periods.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Manulife careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other team members to discuss the role's responsibilities, qualifications, and expectations.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Project management skills and ability to handle multiple tasks.
- Understanding of the bancassurance landscape and relevant industry trends.
- Cultural fit and alignment with Manulife's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in marketing, communications, or a related field.
- Demonstrate your understanding of the bancassurance landscape and how your skills and experience make you a strong fit for this role.
- Prepare examples of your work, such as marketing campaigns or communication materials, to showcase your creativity and strategic thinking.
- Research Manulife's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
ATS Keywords: Campaign Specialist, Marketing, Communications, Bancassurance, Customer Campaigns, Project Management, Crisis Communication, Analytics, Social Media, Content Creation
ASSUMPTION: Manulife's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Facebook, Twitter)
- Content creation and editing tools (Adobe Creative Suite, Canva)
- Analytics tools (Google Analytics, Tableau)
- Project management tools (Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and communications industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Client-centric: Putting clients at the center of everything we do.
- Respect: Valuing diversity and treating everyone with kindness, fairness, and dignity.
- Excellence: Striving for the highest standards in all aspects of our work.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Adaptable: Embracing change and continuously learning and improving.
- Results-driven: Focusing on delivering high-quality work that meets or exceeds expectations.
Self-Assessment Questions:
- Do I have a strong commitment to upholding ethical standards in my work?
- Am I able to work effectively with diverse teams and adapt to changing circumstances?
- Do I have a proven track record of delivering high-quality work and achieving results?
ASSUMPTION: Manulife's company culture emphasizes integrity, client-centricity, respect, and excellence, with a focus on collaboration, adaptability, and results-driven work styles.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment.
- Adapting to changes in the bancassurance landscape and industry trends.
- Balancing on-site work and remote work effectively in a hybrid arrangement.
- Managing crisis communication situations with grace and professionalism.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Campaign Specialist position places a greater emphasis on crisis communication and analytics.
- In the bancassurance sector, this role requires a strong understanding of the unique communication challenges and opportunities specific to this industry.
- Career progression in this role may lead to senior marketing positions or international assignments, depending on the candidate's skills, experience, and performance.
ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and analytical reporting, with a focus on driving effective communication campaigns in the bancassurance sector.
📝 Sample Projects
- Developing and executing a comprehensive customer communication plan to launch a new bancassurance product.
- Creating a series of engaging social media posts to promote an upcoming bancassurance event.
- Analyzing the effectiveness of a recent marketing campaign and providing data-driven recommendations for future initiatives.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Campaign Specialist role, from strategic planning and creative content development to analytical reporting and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with other teams within Manulife, such as sales and product management?
- What are the most challenging aspects of working in the bancassurance sector, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the marketing department as a whole?
- How does Manulife support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, expectations, and opportunities for growth and development within Manulife.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Manulife careers portal.
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in marketing, communications, or a related field.
- Prepare examples of your work, such as marketing campaigns or communication materials, to showcase your creativity and strategic thinking.
- Research Manulife's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
