A

Campaign Specialist

AGL
Full-time
On-site
Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Campaign Specialist

πŸ”Ή Company: AGL

πŸ”Ή Location: Melbourne Corporate, VIC 3008, Australia

πŸ”Ή Job Type: 12-month fixed-term contract, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and supporting end-to-end delivery of high-impact, 1:1 customer campaigns
  • Collaborating with cross-functional teams to launch campaigns across various channels
  • Ensuring brand consistency and compliance across all communications
  • Optimizing campaign performance through data analysis and continuous improvement

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on customer-centric marketing.

πŸ“‹ Key Responsibilities

βœ… Scope and budget campaigns aligned with go-to-market strategies across BTL 1:1 customer campaign, digital and traditional channels.

βœ… Define audience segments, creative needs, messaging, and performance metrics.

βœ… Launch campaigns across all channels, primarily BTL 1:1 customer campaigns, in collaboration with delivery and media teams.

βœ… Brief and manage creative agencies, ensuring timelines and budgets are met.

βœ… Monitor results using dashboards and analytics, and refine strategies for better outcomes.

βœ… Communicate campaign plans and progress across business and marketing teams.

βœ… Uphold AGL’s brand standards and ensure compliance across all communications.

βœ… Work cross-functionally to deliver campaigns that meet legal, regulatory, and strategic goals.

ASSUMPTION: The role involves a mix of strategic planning, creative development, and performance analysis, with a significant focus on BTL 1:1 customer marketing.

🎯 Required Qualifications

Education: Tertiary qualifications in marketing, communications, or a related field.

Experience: Strong understanding of BTL 1:1 customer marketing, campaign management, and analytics.

Required Skills:

  • Excellent stakeholder engagement and communication skills
  • Ability to manage multiple projects and adapt quickly to change
  • Passion for customer-centric marketing and continuous improvement

Preferred Skills:

  • Experience with campaign management tools and analytics platforms
  • Knowledge of the Australian energy market

ASSUMPTION: While not explicitly stated, experience with campaign management tools and knowledge of the Australian energy market would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: AGL offers competitive salaries for the marketing industry in Australia. The salary range for a Campaign Specialist with 2-5 years of experience typically falls between AU$75,000 and AU$95,000 per year (source: Glassdoor, Indeed).

Benefits:

  • Flexible working arrangements
  • Supportive leadership and team environment
  • Opportunities to work on career-defining projects
  • Inclusion and diversity initiatives

Working Hours: Full-time, Monday to Friday, with some flexibility to work outside of standard business hours when required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AGL operates in the utilities industry, focusing on electricity and gas retailing, as well as renewable energy generation.

Company Size: AGL is a large organization with 1,001-5,000 employees, providing a diverse range of opportunities and a well-established infrastructure.

Founded: AGL was founded in 1837 and has a long history of providing energy services to Australians.

Company Description:

  • AGL is committed to powering the way Australians live, move, and work while considering the environmental impact of its operations.
  • The company is investing in new ideas, partnerships, and infrastructure to make its energy portfolio more sustainable, reliable, affordable, and useful.
  • AGL offers a range of energy products and services, including electricity, gas, solar, and mobile plans.

Company Specialties:

  • Electricity and gas retailing
  • Renewable energy generation (solar, hydro, wind farms)
  • Innovation in energy and essential services
  • Electric vehicles and batteries

Company Website: http://www.agl.com.au

ASSUMPTION: AGL's focus on sustainability and innovation creates an exciting environment for marketing professionals looking to make an impact in the energy sector.

πŸ“Š Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to develop their skills in campaign management and customer-centric marketing.

Reporting Structure: The Campaign Specialist will report to the Customer Markets team and collaborate with various cross-functional teams, including delivery, media, and creative agencies.

Work Arrangement: This role is based on-site at AGL's Melbourne Corporate office, with some flexibility for remote work when required.

Growth Opportunities:

  • Developing expertise in BTL 1:1 customer marketing and campaign management
  • Expanding knowledge of the Australian energy market and AGL's products and services
  • Building relationships with internal stakeholders and external agencies

ASSUMPTION: This role offers opportunities for professional growth and development within AGL's marketing team and the broader energy industry.

🌍 Location & Work Environment

Office Type: AGL's Melbourne Corporate office is a modern, collaborative workspace designed to support productivity and innovation.

Office Location(s): 699 Bourke Street, Docklands, VIC 3008, Australia

Geographic Context:

  • Melbourne is Australia's second-largest city, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life.
  • The Docklands area is a bustling waterfront precinct with numerous cafes, restaurants, and shops.
  • AGL's office is conveniently located near public transportation, including trams, trains, and buses.

Work Schedule: The standard workweek is Monday to Friday, with some flexibility to work outside of standard business hours when required to manage campaign launches and performance analysis.

ASSUMPTION: The Melbourne Corporate office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • In-person or video interview with the marketing team
  • Final interview with the head of the Customer Markets team

Key Assessment Areas:

  • Campaign management skills and experience
  • Customer-centric mindset and understanding of AGL's target audience
  • Communication and stakeholder engagement skills
  • Adaptability and problem-solving abilities

Application Tips:

  • Highlight relevant campaign management experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of AGL's brand and commitment to sustainability
  • Prepare examples of successful customer-centric campaigns you've worked on and the outcomes they achieved

ATS Keywords: Campaign Management, Customer Marketing, Stakeholder Engagement, Project Management, Analytics, Creative Design, Performance Optimization, Brand Consistency, BTL 1:1 Marketing

ASSUMPTION: AGL's application process is designed to assess candidates' skills and cultural fit, with a focus on customer-centric marketing and campaign management.

πŸ› οΈ Tools & Technologies

  • Campaign management tools (e.g., Adobe Campaign, Marketo, or similar)
  • Analytics platforms (e.g., Google Analytics, Tableau, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with campaign management tools and analytics platforms is essential for this role, as they are used to plan, execute, and optimize customer campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety: AGL prioritizes the safety of its employees and customers above all else.
  • Integrity: AGL acts with honesty and transparency in all its operations.
  • Respect: AGL values diversity and inclusion, fostering a culture of respect and collaboration.
  • Accountability: AGL takes responsibility for its actions and strives for continuous improvement.

Work Style:

  • AGL encourages a collaborative and inclusive work environment, with a focus on teamwork and open communication.
  • The company supports flexible working arrangements to help employees balance their personal and professional lives.
  • AGL fosters a culture of innovation and continuous learning, encouraging employees to develop their skills and take on new challenges.

Self-Assessment Questions:

  • Do you have a proven track record of successful campaign management, with a focus on customer-centric marketing?
  • Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
  • Do you share AGL's commitment to sustainability and innovation in the energy sector?

ASSUMPTION: AGL's company culture emphasizes safety, integrity, respect, and accountability, with a strong focus on collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, with tight deadlines and competing priorities
  • Adapting to changes in campaign strategies or market conditions
  • Ensuring brand consistency and compliance across various channels and touchpoints
  • Developing a deep understanding of AGL's products, services, and target audience within a short timeframe

ASSUMPTION: The Campaign Specialist role may present challenges related to time management, adaptability, and the need to quickly acquire knowledge of AGL's offerings and target audience.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, the Campaign Specialist position places a stronger emphasis on BTL 1:1 customer marketing and campaign management.
  • In the energy sector, AGL's focus on sustainability and innovation sets it apart from competitors, offering unique opportunities for marketing professionals.
  • Career progression in this role may lead to senior marketing positions within AGL or other energy companies, with a strong foundation in customer-centric marketing and campaign management.

ASSUMPTION: The Campaign Specialist role at AGL offers a unique blend of customer-centric marketing and campaign management, with a focus on sustainability and innovation in the energy sector.

πŸ“ Sample Projects

  • Developing and executing a targeted BTL 1:1 customer campaign to promote AGL's new solar energy plans
  • Collaborating with creative agencies to design and implement a digital marketing campaign to raise awareness of AGL's commitment to reducing carbon emissions
  • Analyzing campaign performance data to optimize customer engagement and drive business growth

ASSUMPTION: Sample projects for the Campaign Specialist role may involve a mix of creative development, strategic planning, and performance analysis, with a focus on customer-centric marketing and campaign management.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Customer Markets team?
  • How does AGL support the professional development and growth of its marketing employees?
  • What are the key priorities for this role in the first 90 days?
  • How does AGL measure the success of its customer marketing campaigns, and what KPIs are most important?
  • What is AGL's approach to work-life balance, and how is this supported within the marketing team?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about AGL's company culture and marketing team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant campaign management experience and achievements
  • Tailor your cover letter to demonstrate your understanding of AGL's brand and commitment to sustainability
  • Prepare examples of successful customer-centric campaigns you've worked on and the outcomes they achieved
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.