📌 Core Information
🔹 Job Title: Campaign Specialist
🔹 Company: AGL
🔹 Location: Melbourne Corporate, VIC 3008, Australia
🔹 Job Type: 12-month fixed-term contract, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and supporting end-to-end delivery of high-impact, 1:1 customer campaigns
- Collaborating with cross-functional teams to launch campaigns across various channels
- Ensuring brand consistency and compliance across all communications
- Optimizing campaign performance through data analysis and continuous improvement
ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on customer-centric marketing.
📋 Key Responsibilities
✅ Scope and budget campaigns aligned with go-to-market strategies across BTL 1:1 customer campaign, digital and traditional channels.
✅ Define audience segments, creative needs, messaging, and performance metrics.
✅ Launch campaigns across all channels, primarily BTL 1:1 customer campaigns, in collaboration with delivery and media teams.
✅ Brief and manage creative agencies, ensuring timelines and budgets are met.
✅ Monitor results using dashboards and analytics, and refine strategies for better outcomes.
✅ Communicate campaign plans and progress across business and marketing teams.
✅ Uphold AGL’s brand standards and ensure compliance across all communications.
✅ Work cross-functionally to deliver campaigns that meet legal, regulatory, and strategic goals.
ASSUMPTION: The role involves a mix of strategic planning, creative development, and performance analysis, with a significant focus on BTL 1:1 customer marketing.
🎯 Required Qualifications
Education: Tertiary qualifications in marketing, communications, or a related field.
Experience: Strong understanding of BTL 1:1 customer marketing, campaign management, and analytics.
Required Skills:
- Excellent stakeholder engagement and communication skills
- Ability to manage multiple projects and adapt quickly to change
- Passion for customer-centric marketing and continuous improvement
Preferred Skills:
- Experience with campaign management tools and analytics platforms
- Knowledge of the Australian energy market
ASSUMPTION: While not explicitly stated, experience with campaign management tools and knowledge of the Australian energy market would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: AGL offers competitive salaries for the marketing industry in Australia. The salary range for a Campaign Specialist with 2-5 years of experience typically falls between AU$75,000 and AU$95,000 per year (source: Glassdoor, Indeed).
Benefits:
- Flexible working arrangements
- Supportive leadership and team environment
- Opportunities to work on career-defining projects
- Inclusion and diversity initiatives
Working Hours: Full-time, Monday to Friday, with some flexibility to work outside of standard business hours when required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AGL operates in the utilities industry, focusing on electricity and gas retailing, as well as renewable energy generation.
Company Size: AGL is a large organization with 1,001-5,000 employees, providing a diverse range of opportunities and a well-established infrastructure.
Founded: AGL was founded in 1837 and has a long history of providing energy services to Australians.
Company Description:
- AGL is committed to powering the way Australians live, move, and work while considering the environmental impact of its operations.
- The company is investing in new ideas, partnerships, and infrastructure to make its energy portfolio more sustainable, reliable, affordable, and useful.
- AGL offers a range of energy products and services, including electricity, gas, solar, and mobile plans.
Company Specialties:
- Electricity and gas retailing
- Renewable energy generation (solar, hydro, wind farms)
- Innovation in energy and essential services
- Electric vehicles and batteries
Company Website: http://www.agl.com.au
ASSUMPTION: AGL's focus on sustainability and innovation creates an exciting environment for marketing professionals looking to make an impact in the energy sector.
📊 Role Analysis
Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to develop their skills in campaign management and customer-centric marketing.
Reporting Structure: The Campaign Specialist will report to the Customer Markets team and collaborate with various cross-functional teams, including delivery, media, and creative agencies.
Work Arrangement: This role is based on-site at AGL's Melbourne Corporate office, with some flexibility for remote work when required.
Growth Opportunities:
- Developing expertise in BTL 1:1 customer marketing and campaign management
- Expanding knowledge of the Australian energy market and AGL's products and services
- Building relationships with internal stakeholders and external agencies
ASSUMPTION: This role offers opportunities for professional growth and development within AGL's marketing team and the broader energy industry.
🌍 Location & Work Environment
Office Type: AGL's Melbourne Corporate office is a modern, collaborative workspace designed to support productivity and innovation.
Office Location(s): 699 Bourke Street, Docklands, VIC 3008, Australia
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life.
- The Docklands area is a bustling waterfront precinct with numerous cafes, restaurants, and shops.
- AGL's office is conveniently located near public transportation, including trams, trains, and buses.
Work Schedule: The standard workweek is Monday to Friday, with some flexibility to work outside of standard business hours when required to manage campaign launches and performance analysis.
ASSUMPTION: The Melbourne Corporate office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the head of the Customer Markets team
Key Assessment Areas:
- Campaign management skills and experience
- Customer-centric mindset and understanding of AGL's target audience
- Communication and stakeholder engagement skills
- Adaptability and problem-solving abilities
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of AGL's brand and commitment to sustainability
- Prepare examples of successful customer-centric campaigns you've worked on and the outcomes they achieved
ATS Keywords: Campaign Management, Customer Marketing, Stakeholder Engagement, Project Management, Analytics, Creative Design, Performance Optimization, Brand Consistency, BTL 1:1 Marketing
ASSUMPTION: AGL's application process is designed to assess candidates' skills and cultural fit, with a focus on customer-centric marketing and campaign management.
🛠️ Tools & Technologies
- Campaign management tools (e.g., Adobe Campaign, Marketo, or similar)
- Analytics platforms (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with campaign management tools and analytics platforms is essential for this role, as they are used to plan, execute, and optimize customer campaigns.
👔 Cultural Fit Considerations
Company Values:
- Safety: AGL prioritizes the safety of its employees and customers above all else.
- Integrity: AGL acts with honesty and transparency in all its operations.
- Respect: AGL values diversity and inclusion, fostering a culture of respect and collaboration.
- Accountability: AGL takes responsibility for its actions and strives for continuous improvement.
Work Style:
- AGL encourages a collaborative and inclusive work environment, with a focus on teamwork and open communication.
- The company supports flexible working arrangements to help employees balance their personal and professional lives.
- AGL fosters a culture of innovation and continuous learning, encouraging employees to develop their skills and take on new challenges.
Self-Assessment Questions:
- Do you have a proven track record of successful campaign management, with a focus on customer-centric marketing?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you share AGL's commitment to sustainability and innovation in the energy sector?
ASSUMPTION: AGL's company culture emphasizes safety, integrity, respect, and accountability, with a strong focus on collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and competing priorities
- Adapting to changes in campaign strategies or market conditions
- Ensuring brand consistency and compliance across various channels and touchpoints
- Developing a deep understanding of AGL's products, services, and target audience within a short timeframe
ASSUMPTION: The Campaign Specialist role may present challenges related to time management, adaptability, and the need to quickly acquire knowledge of AGL's offerings and target audience.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Campaign Specialist position places a stronger emphasis on BTL 1:1 customer marketing and campaign management.
- In the energy sector, AGL's focus on sustainability and innovation sets it apart from competitors, offering unique opportunities for marketing professionals.
- Career progression in this role may lead to senior marketing positions within AGL or other energy companies, with a strong foundation in customer-centric marketing and campaign management.
ASSUMPTION: The Campaign Specialist role at AGL offers a unique blend of customer-centric marketing and campaign management, with a focus on sustainability and innovation in the energy sector.
📝 Sample Projects
- Developing and executing a targeted BTL 1:1 customer campaign to promote AGL's new solar energy plans
- Collaborating with creative agencies to design and implement a digital marketing campaign to raise awareness of AGL's commitment to reducing carbon emissions
- Analyzing campaign performance data to optimize customer engagement and drive business growth
ASSUMPTION: Sample projects for the Campaign Specialist role may involve a mix of creative development, strategic planning, and performance analysis, with a focus on customer-centric marketing and campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Markets team?
- How does AGL support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does AGL measure the success of its customer marketing campaigns, and what KPIs are most important?
- What is AGL's approach to work-life balance, and how is this supported within the marketing team?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about AGL's company culture and marketing team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant campaign management experience and achievements
- Tailor your cover letter to demonstrate your understanding of AGL's brand and commitment to sustainability
- Prepare examples of successful customer-centric campaigns you've worked on and the outcomes they achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
