📌 Core Information
🔹 Job Title: Campaign Specialist
🔹 Company: VML MAP
🔹 Location: Copenhagen, Capital Region, Denmark
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-23
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Orchestrating seamless, impactful campaigns for world-renowned brands
- Collaborating in a dynamic, multicultural environment
- Operating within industry-leading marketing platforms
- Contributing to process enhancements and incident prevention
ASSUMPTION: This role requires a proactive, detail-oriented individual who thrives in a fast-paced environment and is eager to learn and grow within the marketing operations realm.
📋 Key Responsibilities
✅ Executing campaigns with precision, aligning with client briefs and predefined workflows
✅ Implementing engaging content, precise audiences, and strategic schedules for campaigns
✅ Configuring sophisticated workflows and automations within leading marketing platforms
✅ Conducting thorough quality assurance checks to proactively identify and rectify potential errors
✅ Monitoring campaign performance metrics, escalating insights and issues as needed
✅ Diligently registering time spent on tasks for transparent and accurate tracking
✅ Proactively contributing to process enhancements and championing incident prevention
✅ Engaging actively in team scrums and collaborating on problem-solving initiatives
ASSUMPTION: The role involves a high degree of attention to detail, strong organizational skills, and the ability to work effectively within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Entry-level (0-2 years) in marketing operations or campaign execution (preferred but not required)
Required Skills:
- Proven ability to learn rapidly and adapt to new processes and technologies
- Exceptional organizational skills and attention to detail
- Excellent communication skills in English
- Familiarity with marketing platforms, workflows, or automation tools (a plus)
Preferred Skills:
- Previous experience in marketing operations or campaign execution
- Knowledge of Salesforce Marketing Cloud, Adobe, JIRA, or Catalyst
ASSUMPTION: While this is an entry-level role, candidates should possess a genuine interest in marketing technologies and operations, with a strong foundation in organizational skills and attention to detail.
💰 Compensation & Benefits
Salary Range: DKK 35,000 - 45,000 per month (based on industry standards for entry-level marketing roles in Copenhagen)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic, international work environment
Working Hours: Full-time (40 hours per week), with flexibility for work-life balance
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Copenhagen. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (501-1,000 employees)
Founded: 2001 (as Wunderman Thompson MAP, now VML MAP)
Company Description:
- World-leading Centre of Excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM
- Part of the global VML network with over 30,000 employees across 150+ offices in 60+ markets
- Works with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric
Company Specialties:
- Marketing Automation
- Personalization
- Loyalty
- Agentic AI
- CRM
Company Website: vml-map.com
ASSUMPTION: VML MAP is a well-established company with a strong global presence, offering opportunities for professional growth and development within the marketing operations field.
📊 Role Analysis
Career Level: Entry-level (Campaign Specialist)
Reporting Structure: Reports to the Operations Manager
Work Arrangement: On-site, with opportunities for remote work and flexible hours
Growth Opportunities:
- Progression to senior campaign specialist roles
- Expansion into other areas of marketing operations or related fields
- Potential to work on international campaigns and collaborate with global teams
ASSUMPTION: This role offers a strong foundation for a career in marketing operations, with opportunities for growth and development within the dynamic and global VML MAP network.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Glentevej 61, Copenhagen, 2400, DK
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, known for its vibrant culture, high quality of life, and strong job market
- The city is home to numerous international companies and offers excellent opportunities for professional growth and development
- Copenhagen is consistently ranked as one of the most livable cities in the world
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work and adjusted hours)
ASSUMPTION: The work environment at VML MAP is dynamic, multicultural, and collaborative, with a strong emphasis on professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Operations Manager
Key Assessment Areas:
- Problem-solving skills
- Attention to detail
- Communication skills
- Cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of marketing operations and campaign execution
- Showcase your ability to work effectively within a team and adapt to new processes
ATS Keywords: Campaign Execution, Quality Assurance, Marketing Technologies, Attention to Detail, Communication Skills, Process Enhancement, Collaboration, Problem Solving
ASSUMPTION: The application process at VML MAP is designed to assess candidates' skills, cultural fit, and potential for growth within the marketing operations field.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Adobe
- JIRA
- Catalyst
- Other industry-leading marketing platforms
ASSUMPTION: Familiarity with these tools is not required, as VML MAP offers training and support to help new hires develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer-centricity
- Integrity
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and learning
Self-Assessment Questions:
- Do you thrive in a multicultural, fast-paced environment?
- Are you comfortable working within a team and adapting to new processes?
- Do you possess strong organizational skills and attention to detail?
ASSUMPTION: VML MAP values a diverse, inclusive, and collaborative work environment, where employees are encouraged to grow and develop their skills.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for some individuals
- The role requires a high degree of attention to detail and strong organizational skills
- Candidates may face competition from other qualified applicants
- VML MAP's global presence may require occasional work during non-standard hours to accommodate international clients
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Campaign Specialist at VML MAP vs. Campaign Manager at another agency: The former is an entry-level role focused on campaign execution, while the latter is a more senior position with strategic planning responsibilities
- Industry-specific context: Marketing operations roles may vary between agencies, with some focusing more on strategy and others on execution
- Career path comparison: Campaign Specialist is an entry-level role that can lead to senior campaign specialist, operations manager, or other marketing operations positions
ASSUMPTION: This role offers a strong foundation for a career in marketing operations, with opportunities for growth and development within the dynamic and global VML MAP network.
📝 Sample Projects
- Executing a high-profile campaign for a global brand, ensuring flawless execution and exceptional client satisfaction
- Developing and implementing a new workflow within a leading marketing platform to improve campaign efficiency
- Conducting a comprehensive quality assurance check for a complex, multi-channel campaign to ensure error-free execution
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth within the Campaign Specialist role at VML MAP.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall success of the team and the company?
- What opportunities are there for professional growth and development within this role and the company?
- How does VML MAP support work-life balance for its employees?
- What is the company culture like, and how does this role fit into that culture?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company, and show a strong interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the interview by researching VML MAP, the role, and the industry
- Follow up with the hiring manager within a week after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
