Campaign Strategist (AdTech)

📌 Core Information

🔹 Job Title: Campaign Strategist (AdTech)

🔹 Company: Fluent, LLC

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Remote

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (On-site preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic advertising campaigns for a diverse portfolio of clients.
• Collaborating with internal teams to optimize ad placements and increase engagement.
• Making data-driven adjustments to meet client objectives.
• Serving as the primary point of contact for assigned advertisers, providing strategic insights and performance updates.
• Analyzing campaign data to identify trends, opportunities, and areas for improvement.

ASSUMPTION: This role requires a strong analytical background, a strategic mindset, and experience in performance marketing. The ideal candidate will be comfortable working with data and making data-driven decisions to optimize campaign performance.

📋 Key Responsibilities

✅ Develop and implement comprehensive campaign strategies for a diverse portfolio of advertisers.

✅ Collaborate with internal teams to optimize ad placements and increase engagement.

✅ Make data-driven adjustments to meet client objectives.

✅ Serve as the primary point of contact for assigned advertisers, providing strategic insights and performance updates.

✅ Understand clients' business goals and translate them into actionable campaign strategies.

✅ Work closely with the Partner Success team and communicate how advertiser performance is contributing to Partner revenue.

✅ Coordinate with the Data Science and Product teams to refine targeting algorithms and attribution models.

✅ Analyze campaign data to identify trends, opportunities, and areas for improvement.

✅ Prepare and present regular performance reports to clients and internal stakeholders.

ASSUMPTION: The Campaign Strategist will be expected to manage multiple campaigns and clients simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field.

Experience: 3-5 years of experience in digital marketing, preferably in a performance-based environment.

Required Skills:

• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau).
• 1+ years of SQL experience; ability to write queries, perform joins, and extract insights from relational datasets.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns and clients simultaneously.

Preferred Skills:

• Familiarity with post-transaction advertising platforms.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and SQL is crucial for success in this role. Candidates should be comfortable working with data and using it to inform their strategic decisions.

💰 Compensation & Benefits

Salary Range: $90,000 to $110,000 + Bonus - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Benefits:

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Working Hours: Full-time, with a flexible work arrangement that allows for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Campaign Strategist role in the New York area. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fluent, Inc. operates in the Advertising Services industry, focusing on connecting top-tier brands with highly engaged consumers through performance marketing.

Company Size: Fluent, LLC has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Fluent was founded in 2010 and has since grown to become a leading commerce media solutions provider.

Company Description:

• Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers.
• Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale.
• Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey.

Company Specialties:

• Customer Acquisition
• Publisher Monetization
• Advertising Network
• Advertising Technology
• Site Monetization
• Retail Media
• and Commerce Media

Company Website: https://www.fluentco.com/

ASSUMPTION: Fluent's focus on performance marketing and data-driven decision-making makes it an attractive option for candidates interested in a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: This role is a mid-level position, offering ample opportunities for growth and development within the company.

Reporting Structure: The Campaign Strategist will report directly to the Advertiser Success team and collaborate with various internal teams, such as Data Science and Product.

Work Arrangement: This role is offered as a hybrid position, with a preference for on-site work. However, the company offers a flexible work arrangement that allows for remote work.

Growth Opportunities:

• Advancement within the Advertiser Success team or related departments.
• Expanding skills and expertise in performance marketing and data analysis.
• Potential to take on more strategic or leadership roles as the company grows.

ASSUMPTION: The Campaign Strategist role offers a unique opportunity to work with a diverse portfolio of clients and collaborate with various internal teams, providing ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Fluent's headquarters is located in New York, NY, with an open floor plan designed to drive collaboration and innovation.

Office Location(s): 300 Vesey St., 9th Floor, New York, NY 10282, US

Geographic Context:

• New York, NY, is a major hub for the advertising and marketing industry, providing ample opportunities for networking and professional growth.
• The office is located in the Battery Park City neighborhood, offering easy access to public transportation and various amenities.
• The area is known for its vibrant culture, diverse dining options, and numerous parks and recreational activities.

Work Schedule: Full-time, with a flexible work arrangement that allows for remote work.

ASSUMPTION: While the role is offered as a hybrid position with a preference for on-site work, the company's flexible work arrangement allows for remote work, providing candidates with the opportunity to balance their work-life responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the Advertiser Success team to discuss the role's responsibilities and requirements.
• Data analysis challenge or case study to evaluate the candidate's analytical skills and strategic thinking.
• Final interview with senior leadership to discuss career growth and company culture.

Key Assessment Areas:

• Analytical skills and data-driven decision-making.
• Strategic thinking and campaign planning.
• Communication and interpersonal skills.
• Cultural fit and alignment with Fluent's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance marketing and data analysis.
• Prepare for the data analysis challenge or case study by brushing up on your SQL skills and practicing data-driven storytelling.
• Research Fluent's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: Performance Marketing, Data Analysis, SQL, Campaign Strategy, Advertising, Marketing, Client Management, Strategic Planning, Data-Driven Decisions

ASSUMPTION: The interview process for this role will place a strong emphasis on the candidate's analytical skills and strategic thinking, with a focus on data-driven decision-making and campaign planning.

🛠️ Tools & Technologies

• Excel
• SQL
• Tableau
• Advertising platforms (e.g., Google Ads, Facebook Ads, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The Campaign Strategist will be expected to be proficient in data analysis tools, such as Excel and SQL, as well as various advertising platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency
• Customer-centric approach

Work Style:

• Fast-paced and dynamic work environment
• Strong emphasis on data-driven decision-making and continuous learning
• Collaborative and team-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a strong analytical background and a strategic mindset?
• Are you comfortable working with data and using it to inform your decisions?
• Do you thrive in a fast-paced, collaborative work environment?
• Are you passionate about performance marketing and helping clients achieve their business goals?

ASSUMPTION: Candidates who are strong analytical thinkers, comfortable working with data, and passionate about performance marketing will be well-suited to the Campaign Strategist role at Fluent.

⚠️ Potential Challenges

• The role requires managing multiple campaigns and clients simultaneously, which can be challenging and time-consuming.
• The fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The role involves working with complex data sets and requires a strong understanding of data analysis tools, which may be challenging for candidates without a strong analytical background.
• The role may require occasional travel to meet with clients or attend industry events.

ASSUMPTION: While the Campaign Strategist role offers numerous opportunities for growth and development, it also presents several challenges that candidates should be aware of before applying.

📈 Similar Roles Comparison

• Unlike other roles in the advertising industry, the Campaign Strategist role at Fluent places a strong emphasis on data-driven decision-making and continuous learning.
• The role offers a unique opportunity to work with a diverse portfolio of clients and collaborate with various internal teams, providing ample opportunities for growth and development.
• The role may require more strategic thinking and campaign planning than other roles in the industry, as the Campaign Strategist will be responsible for developing and implementing comprehensive campaign strategies for a diverse portfolio of advertisers.

ASSUMPTION: The Campaign Strategist role at Fluent is unique in its focus on data-driven decision-making and continuous learning, offering candidates the opportunity to work with a diverse portfolio of clients and collaborate with various internal teams.

📝 Sample Projects

• Developing and implementing a comprehensive campaign strategy for a new client in the e-commerce industry.
• Analyzing campaign data to identify trends and opportunities, and making data-driven adjustments to optimize performance.
• Collaborating with the Data Science and Product teams to refine targeting algorithms and attribution models, and implementing changes to improve campaign performance.

ASSUMPTION: The Campaign Strategist will be expected to work on a variety of projects, from developing and implementing comprehensive campaign strategies to analyzing campaign data and collaborating with internal teams to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Campaign Strategist role?
• How does the Campaign Strategist role collaborate with other internal teams, such as Data Science and Product?
• What opportunities are there for professional growth and development within the Advertiser Success team or related departments?
• How does Fluent support work-life balance for its employees?
• What is the company's approach to data privacy and security, particularly in relation to the handling of client data?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance marketing and data analysis.
• Prepare for the data analysis challenge or case study by brushing up on your SQL skills and practicing data-driven storytelling.
• Research Fluent's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.