Campaigns & Content Marketing Analyst

📌 Core Information

🔹 Job Title: Campaigns & Content Marketing Analyst

🔹 Company: Forterro

🔹 Location: Albi, Occitanie, France

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst, 🔍 SEO & Content Marketing

🔹 Date Posted: March 24, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days of telecommuting)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Qualifying inbound leads through in-depth analysis.
• Prospecting and reaching out to potential clients for business opportunities.
• Nurturing leads through the sales cycle effectively.
• Collaborating with the sales team to identify and hand over mature project leads.

ASSUMPTION: The role emphasizes proactive engagement in lead generation and nurturing, with a focus on developing strong client relationships in the industrial sector.

📋 Key Responsibilities

✅ Qualify inbound leads and analyze their potential.

✅ Conduct outbound prospecting to initiate contact with decision-makers.

✅ Nurture relationships with leads to move them through the sales funnel.

✅ Identify mature projects and facilitate their transition to senior sales executives.

ASSUMPTION: The responsibilities assume a proactive approach to lead management and sales pipeline development, aligning with growth-oriented company goals.

🎯 Required Qualifications

Education: BAC +3/4 in marketing or sales.

Experience: Experience in a similar role, with proven skills in CRM and marketing tools.

Required Skills:

• Lead Qualification
• Prospecting and Sales Collaboration
• CRM and Marketing Automation (e.g., HubSpot, Zoho, Salesforce)
• Strong Writing and Communication Skills

Preferred Skills:

• Digital Research and Social Selling
• Time Management and Adaptability

ASSUMPTION: The qualifications suggest a balanced skill set in technical marketing tools and strong interpersonal skills targeting the industrial sector.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive within the industry standards in the region.

Benefits:

• RTT (Réduction du Temps de Travail)
• Meal Vouchers
• Family Health Insurance
• Vacation Bonuses
• Employee Profit-Sharing

Working Hours: 40 hours per week, with the possibility of part-time hours and flexible telecommuting arrangements.

ASSUMPTION: The compensation package likely includes benefits that promote work-life balance and employee welfare, indicative of a supportive work culture.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, particularly ERP solutions.

Company Size: 1,001-5,000 employees, offering a robust and supportive work environment.

Founded: 2012, with a vision of empowering industrial businesses through software innovation.

Company Description:

• A leader in ERP software solutions, supporting over 13,000 businesses.
• Strategically located across Europe, providing localized services.
• Focused on improving industrial efficiency and competitive edge.

Company Specialties:

• ERP and MRP Solutions
• WMS and POS Systems
• Comprehensive Enterprise Software Services

Company Website: http://www.forterro.com/en

ASSUMPTION: Forterro’s global presence and focus on industrial software solutions provide a dynamic career environment with diverse opportunities for growth.

📊 Role Analysis

Career Level: Entry-level to junior with opportunities for progression based on performance and collaboration skills.

Reporting Structure: Reports to Marketing Team Leaders and collaborates closely with senior sales personnel.

Work Arrangement: Hybrid work model with flexibility for remote work, focusing on Albi-based operations.

Growth Opportunities:

• Potential to advance into senior marketing or business development roles.
• Opportunities to specialize in lead management and strategizing marketing efforts.
• Engagement in innovative marketing campaigns within the industrial software sector.

ASSUMPTION: Significant growth potential exists for ambitious candidates eager to develop within the marketing domain.

🌍 Location & Work Environment

Office Type: Modern office environment equipped with necessary technologies for hybrid work.

Office Location(s): Albi, with potential interactions across Forterro's multiple locations.

Geographic Context:

• Situated in Occitanie, a vibrant region known for its technological and industrial growth.
• Close proximity to industrial clusters strengthens client relations and job relevance.
• Culturally rich area offering a high quality of life and community engagement.

Work Schedule: Standard working hours with flexibility for part-time and remote activities.

ASSUMPTION: The work environment supports a balance between professional engagement and personal life, leveraging Albi's regional advantages.

💼 Interview & Application Insights

Typical Process:

• Initial application screening through CV and cover letter.
• First-round interview discussing technical skills and experience.
• Second-round interview or practical task-focused on marketing strategy and lead management.

Key Assessment Areas:

• Technical proficiency with CRM and marketing tools.
• Ability to effectively engage and nurture business leads.
• Adaptability to evolving marketing trends and tools.

Application Tips:

• Highlight experience with digital marketing tools and CRM systems.
• Demonstrate effective communication and writing skills through examples.
• Showcase any achievements in lead generation or project management.

ATS Keywords: Lead Qualification, Digital Marketing, CRM Tools, Customer Engagement, Sales Funnel Management

ASSUMPTION: The interview process is designed to assess both technical marketing capabilities and soft skills essential for client interactions.

🛠️ Tools & Technologies

• HubSpot CRM
• LinkedIn for social selling and networking
• Digital research platforms for lead enrichment

ASSUMPTION: Familiarity with these tools will be advantageous in efficiently executing lead management and marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and customer focus
• Team collaboration and personal growth
• Commitment to delivering practical solutions tailored to client needs

Work Style:

• Proactive engagement with clients and team members
• Results-oriented and data-driven decision-making
• Adaptability to evolving market and industry needs

Self-Assessment Questions:

• How do you approach nurturing relationships with potential clients?
• What strategies do you utilize when qualifying and engaging leads?
• How do you adapt to new marketing technologies and tools?

ASSUMPTION: Forterro likely values a dynamic, adaptable work style geared towards innovative marketing and client-focused solutions.

⚠️ Potential Challenges

• Managing multiple lead generation channels simultaneously.
• Adapting to the fast-paced, technology-driven work environment.
• Balancing on-site duties with remote work expectations.
• Ensuring consistent communication and collaboration within a hybrid team setup.

ASSUMPTION: Candidates should be ready to tackle challenges typical of dynamic marketing environments, including balance and efficient multitasking.

📈 Similar Roles Comparison

• This role offers more focus on strategic lead nurturing compared to typical outreach positions.
• Strong emphasis on collaboration with senior sales teams differentiates from solitary marketing roles.
• Involves extensive use of digital tools and platforms, promoting tech-savvy working conditions.

ASSUMPTION: This position is ideal for those looking to deepen their experience in high-tech marketing ecosystems rather than traditional sales roles.

📝 Sample Projects

• Developing a marketing campaign targeting regional SMEs.
• Creating case studies from successful lead conversions.
• Implementing a social media engagement strategy for industrial clients.

ASSUMPTION: Sample projects likely revolve around enhancing lead quality and reach through innovative marketing tactics.

❓ Key Questions to Ask During Interview

• What strategies does Forterro employ to qualify and nurture leads?
• How is performance in this role measured and evaluated?
• Can you describe the collaboration dynamics between marketing and sales?
• What are the main challenges expected in this role, and how is success defined?
• What opportunities for professional development does Forterro provide?

ASSUMPTION: Interview questions should seek to clarify expectations regarding lead management strategies and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a detailed CV highlighting relevant experience.
• Prepare a cover letter articulating your interest and fit for the role.
• Be ready to discuss specific experiences in lead management during interviews.
• Research Forterro’s market approach and current campaigns.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.