📌 Core Information
🔹 Job Title: Campaigns Marketing Executive
🔹 Company: Daisy Communications
🔹 Location: Burnley, Lancashire, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing campaigns across multiple channels to drive customer acquisition and partner sales
- Collaborating with stakeholders to understand needs and create effective campaigns
- Analyzing campaign performance and providing statistical reports
- Suggesting new campaign ideas and improving existing ones
- Working with senior marketing stakeholders to ensure campaign delivery
ASSUMPTION: This role requires a proactive and organized individual with strong communication skills and a solid understanding of marketing channels.
📋 Key Responsibilities
✅ Own and execute campaigns for products and services to prospective customers and telecoms partners using various tactics such as e-mail, direct mail, events, social media, display advertising, and webinars
✅ Liaise directly with key stakeholders to understand their needs and create briefs and campaigns that capture their requirements
✅ Provide statistical analysis on the performance of campaigns and suggest improvements
✅ Write and build content for campaigns and ensure effective delivery of assets
✅ Organize and attend trade shows and webinars
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a candidate who can balance both aspects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 3 years' experience in a marketing role, preferably campaign-focused
Required Skills:
- Proven experience in handling end-to-end marketing campaigns
- Excellent organizational skills and attention to detail
- Strong copywriting and proofreading skills
- Experience in using marketing automation tools
- Familiarity with e-mail marketing and direct mail
- Experience in organizing and attending trade shows
Preferred Skills:
- Experience in organizing and hosting webinars
ASSUMPTION: Candidates should have a solid foundation in marketing principles and be eager to learn and grow in the role.
💰 Compensation & Benefits
Salary Range: Up to £30,000 per year (DOE)
Benefits:
- 25 days holidays, plus bank holidays
- Professional development opportunities
- Eye care vouchers and discounted Medicash membership
- Access to discounts and savings at over 1,200 retailers
- Additional day off on birthday or wedding
- Auto-enrollment into a salary pension scheme following probation
- Access to exclusive offers on Daisy products
Working Hours: 8:30 - 17:00, Monday - Friday (37.5 hours per week)
ASSUMPTION: The salary range is competitive for the role and experience level in the UK telecommunications industry.
📌 Applicant Insights
🔍 Company Context
Industry: Daisy Communications is the largest independent specialist telecommunications business in the UK, focused on providing connectivity solutions for SMEs
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2001
Company Description:
- Daisy Communications offers a range of services, including lines and calls, business broadband, mobile, networking, phone systems, cloud, IoT, and IT support
- The company is technology-led and people-driven, with a focus on the future and a targeted acquisition program
- Daisy Communications has been awarded a 2 Star accreditation by the Sunday Times Best Companies and voted the UK's no.1 Telecoms company in 2023
Company Specialties:
- Lines & Calls
- Business Broadband
- Mobile
- Networking
- Phone Systems
- Cloud
- IoT
- and IT Support
Company Website: http://www.daisycomms.co.uk
ASSUMPTION: Daisy Communications is a well-established company in the telecommunications industry, offering a range of services and benefits to its employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Product Marketing Manager
Work Arrangement: Primarily office-based in Nelson, with occasional travel expected (1-4 days a month, UK only)
Growth Opportunities:
- Progression to a Senior Marketing role within the company
- Expanding skills and knowledge in various marketing channels and tactics
- Potential to work on high-impact campaigns and contribute to the company's growth
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern office environment with collaborative workspaces
Office Location(s): Nelson (fully office-based), with occasional travel expected (UK only, 1-4 days a month)
Geographic Context:
- Nelson is a town in Lancashire, England, with a population of around 30,000
- The town is located near Burnley and has good transport links to major cities in the North West
- Nelson offers a mix of urban and rural living, with nearby countryside and attractions
Work Schedule: Monday - Friday, 8:30 - 17:00 (37.5 hours per week)
ASSUMPTION: The office environment is modern and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team
- Final interview with the Senior Product Marketing Manager
Key Assessment Areas:
- Marketing campaign experience and skills
- Organizational skills and attention to detail
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful campaigns you've worked on and the results you achieved
- Research Daisy Communications and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Campaign Management, Email Marketing, Direct Mail, Trade Show Organization, Social Media, Display Advertising, Webinars, Statistical Analysis, Copywriting, Proofreading, Marketing Automation Tools, Creative Briefs, Content Creation, Stakeholder Liaison, Project Briefing
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific marketing automation and email marketing tools used by Daisy Communications may vary, and candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic marketing environment?
- Are you comfortable collaborating with stakeholders to understand their needs and create effective campaigns?
- Do you have a proven track record of delivering results and driving campaign performance?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Daisy Communications.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Occasional travel requirements (1-4 days a month, UK only)
- Working with diverse stakeholders and understanding their unique needs
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on campaign execution and stakeholder collaboration
- In the telecommunications industry, this role is typical for a mid-level marketing professional with 2-5 years of experience
- Career progression may include moving into a Senior Marketing role or specializing in a specific marketing channel
ASSUMPTION: This role offers a unique blend of campaign management and stakeholder collaboration, making it an attractive opportunity for mid-level marketing professionals in the telecommunications industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer acquisition in the healthcare vertical
- Organizing and hosting a webinar featuring industry experts to educate prospective customers about the benefits of cloud services
- Collaborating with the Senior Product Marketing Manager to create a creative brief and execute a successful trade show campaign
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities associated with the Campaigns Marketing Executive role at Daisy Communications.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into the broader marketing team?
- How does Daisy Communications support the professional development of its marketing team members?
- What are the most challenging aspects of working in the telecommunications industry, and how does this role address them?
- How does Daisy Communications measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and development within the marketing team at Daisy Communications?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful campaigns you've worked on and the results you achieved
- Research Daisy Communications and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
