📌 Core Information
🔹 Job Title: Casino Content Experience Executive
🔹 Company: Entain
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing and updating casino lobbies for multiple brands across various regions
- Selecting and promoting games based on performance, player engagement, and market trends
- Collaborating with global teams to drive content strategy and cross-sell with Sports
- Analyzing game performance and optimizing content based on data-driven decisions
- Ensuring compliance with regulatory and responsible gaming requirements
ASSUMPTION: This role requires a strong understanding of the iGaming industry and its trends, as well as experience in content management and data analysis.
📋 Key Responsibilities
✅ Manage and update casino lobbies for brands such as bwin, PartyCasino, Sportingbet, and Sports Interaction, selecting and promoting games based on performance, player engagement, market trends, and promotional priorities
✅ Monitor and analyze daily reports to understand game performance and optimize positioning based on revenue impact
✅ Work closely with internal teams (Content, Casino Product, and CRM) to align promotions with business objectives and campaigns
✅ Stay up to date with the latest trends in online casino, crash games, and player preferences to ensure an innovative and engaging experience
✅ Collaborate with the Casino team and game providers to ensure the latest and most relevant titles are featured
✅ Optimize content placement using real-time data, A/B testing, and player segmentation to enhance engagement and retention
✅ Conduct A/B testing on game placements to improve player engagement and maximize revenue
✅ Ensure a smooth user experience by regularly reviewing and maintaining lobby updates, banners, and promotional content
✅ Provide insights and recommendations on game performance to enhance overall casino content strategy
✅ Ensure compliance with regulatory and responsible gaming requirements across all markets
ASSUMPTION: This role involves working with people in different time zones, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience
Experience: 2-5 years of experience in content management, preferably within the gaming or betting industry
Required Skills:
- Fluent English and Spanish language skills (written and verbal)
- Strong knowledge of the iGaming industry, including game mechanics, trends, and player behaviors
- Data-driven mindset with the ability to interpret reports and optimize content based on key performance indicators (KPIs)
- Proficiency in Excel, PowerBI, Looker, or similar reporting tools to track and analyze game performance
Preferred Skills:
- Experience working with global teams
- Familiarity with A/B testing and optimization techniques
ASSUMPTION: Fluency in both English and Spanish is crucial for this role, as it involves working with global teams and understanding regional market trends.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for the role and location)
Benefits:
- Regular bonus
- Hybrid working (2 days in the office)
- Healthcare support
- ShareSave scheme
- Great development opportunities
- Wellbeing support
Working Hours: Full-time, typically 40 hours per week, with flexibility to work remotely for 3 days a week
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically focused on online gaming, sports betting, and poker
Company Size: Entain is a large enterprise with over 10,000 employees globally
Founded: Entain was founded in 2020, but its brands have a rich history dating back to the 1880s
Company Description:
- Entain is a FTSE 100 company and one of the world's largest sports betting and gaming entertainment groups
- It is home to over 25 widely recognized brands, such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker
- Entain promotes a culture that shatters barriers to unite and encourages uncompromised diversity of background, thought, and experience
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Casino Content Manager and works closely with global teams, including Content, Casino Product, and CRM
Work Arrangement: Hybrid, with 2 days in the office and 3 days remote
Growth Opportunities:
- Progression to a senior role within the Casino Content team
- Expansion into other areas of the business, such as Sports or Poker content
- International relocation opportunities, as Entain has offices across 19 different countries
ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the Casino Content team or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative office environment in Barcelona
Office Location(s): Carrer de Josep Pla, Sant Martí, Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant and multicultural city, known for its art, architecture, and Mediterranean climate
- The office is located in the Sant Martí district, close to public transportation and amenities
- Barcelona offers a high quality of life, with a rich cultural scene, diverse food options, and numerous outdoor activities
Work Schedule: Full-time, with flexible hours and the option to work remotely for 3 days a week
ASSUMPTION: Barcelona offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study (if applicable)
- Interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Industry knowledge and understanding of iGaming trends
- Content management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills, particularly in a global team setting
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Entain's company culture
- Prepare examples of your content management and optimization work, as well as your data analysis skills
- Research Entain's brands and recent projects to show your enthusiasm and engagement with the company
ATS Keywords: iGaming, content management, data analysis, player engagement, market trends, game mechanics, A/B testing, optimization, regulatory compliance, responsible gaming
ASSUMPTION: Entain's application process is designed to assess candidates' industry knowledge, skills, and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Excel, PowerBI, or Looker
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: This role requires proficiency in data analysis tools and familiarity with content management systems and collaboration platforms.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Inspiring peak performance
Work Style:
- Collaborative and global team environment
- Data-driven and analytical approach
- Adaptable and responsive to market trends and changes
Self-Assessment Questions:
- How do you stay up to date with the latest trends in online casino and player preferences?
- Can you provide an example of a time when you optimized content based on data-driven insights to improve player engagement?
- How do you prioritize your tasks and manage your time when working with global teams in different time zones?
ASSUMPTION: Entain values a data-driven and collaborative work style, with a strong focus on staying up to date with industry trends and pushing boundaries to drive innovation.
⚠️ Potential Challenges
- Managing multiple brands and regional markets with varying player preferences and regulatory requirements
- Keeping up with the fast-paced and ever-evolving iGaming industry
- Balancing data-driven decision-making with creative content curation
- Collaborating effectively with global teams across different time zones
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong adaptability, data analysis skills, and creative problem-solving.
📈 Similar Roles Comparison
- Compared to other content management roles in the iGaming industry, this position offers a more global and cross-functional scope, with a focus on driving content strategy and cross-selling with Sports
- Entain's large size and global presence provide more extensive resources and opportunities for growth compared to smaller gaming companies
- This role offers a clear path for career progression, with opportunities to grow within the Casino Content team or explore other areas of the business
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the iGaming industry, with a strong focus on global collaboration and data-driven decision-making.
📝 Sample Projects
- Optimizing game placement and promotional content for a major sporting event, such as the FIFA World Cup or the Olympics
- Conducting A/B testing to improve player engagement and retention for a newly launched game or feature
- Analyzing regional market trends to inform content strategy and localization for a specific brand or territory
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, with a focus on optimizing content and engagement for various brands and markets.
❓ Key Questions to Ask During Interview
- How does this role contribute to Entain's overall content strategy and cross-selling efforts with Sports?
- Can you describe the team structure and dynamics within the Casino Content team and across global teams?
- How does Entain support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Entain ensure a smooth and engaging user experience across its various brands and platforms?
ASSUMPTION: These interview questions aim to assess the role's strategic importance, team dynamics, professional development opportunities, performance metrics, and user experience focus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience, skills, and achievements
- Write a cover letter that demonstrates your understanding of the role, Entain's company culture, and your enthusiasm for the opportunity
- Prepare examples of your content management and optimization work, as well as your data analysis skills, to showcase during the interview
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
