📌 Core Information
🔹 Job Title: Catalogue Content Specialist
🔹 Company: Homzmart
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-time
🔹 Category: E-commerce & Retail
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting accurate, structured, and SEO-optimized product content across Homzmart’s online catalogue
- Working within the product and catalogue team to ensure every listing is consistent, searchable, and conversion-ready
- Collaborating with various teams to support new product launches and category expansions
- Interpreting performance data to iterate and improve content effectiveness
ASSUMPTION: This role requires a strong focus on detail, a good understanding of SEO principles, and the ability to work efficiently with large volumes of content.
📋 Key Responsibilities
✅ Write and edit product titles, short and long descriptions, and attribute-level data for high volumes of SKUs
✅ Ensure all content follows a consistent tone, format, and structure based on category-specific guidelines
✅ Apply SEO best practices and targeted keywords to improve visibility and ranking on search engines and internal search
✅ Use Homzmart’s CMS and catalogue tools to upload, track, and audit product content across multiple categories
✅ Conduct regular content quality checks and updates to ensure ongoing accuracy
✅ Collaborate with catalogue operations, buying/merchandising, and design teams to support new product launches and category expansions
✅ Benchmark competitor product listings to enhance clarity, appeal, and keyword coverage
✅ Interpret basic performance data to iterate and improve content effectiveness
ASSUMPTION: This role involves a significant amount of repetitive tasks, requiring strong attention to detail and the ability to maintain consistency across large volumes of content.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, English)
Experience: 1-3 years of experience writing structured product content for e-commerce platforms, marketplaces, or catalogues
Required Skills:
- Solid understanding of SEO writing techniques, especially for product/category pages
- Familiarity with e-commerce platforms such as Magento, Shopify, or similar CMS tools
- Comfortable working with structured data (Excel, Google Sheets) and large SKU volumes
- Strong attention to detail, grammar, and consistency—especially across repetitive content
- Ability to work quickly, manage content pipelines, and adapt to changing catalogues
Preferred Skills:
- Fluency in Arabic and English
- Experience with content management systems (CMS) and catalogue tools
- Knowledge of home goods and furniture industry
ASSUMPTION: While not explicitly stated, familiarity with the home goods and furniture industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Egypt is typically between EGP 15,000 to EGP 25,000 per month, based on experience and qualifications. This estimate is based on market research and may vary depending on individual circumstances.
Benefits:
- Health insurance
- Discounted or subsidized meals
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (9:00 AM to 5:00 PM, Sunday to Thursday)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual circumstances and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Homzmart operates in the competitive e-commerce and retail industry, focusing on home goods and furniture. The company leverages visual content technologies to provide a unique shopping experience.
Company Size: Homzmart is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Homzmart was founded in 2020, making it a relatively new player in the market with a strong focus on innovation and growth.
Company Description:
- Homzmart is an end-to-end community that connects home professionals with homeowners, offering a wide range of home designs, furniture, accessories, and products
- The platform also provides reviews, referring professionals, advice, and articles about home improvement
- Homzmart aims to create a seamless and engaging shopping experience for its customers
Company Specialties:
- Home Improvement
- E-commerce
- Home Directory
- Technology
- Home Shopping
Company Website: http://www.homzmart.com
ASSUMPTION: Homzmart's focus on visual content technologies sets it apart from traditional e-commerce platforms, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in content creation and optimization within the e-commerce industry.
Reporting Structure: The Catalogue Content Specialist will report directly to the Product and Catalogue Manager and work closely with various teams, including catalogue operations, buying/merchandising, and design.
Work Arrangement: This is an on-site position, requiring candidates to work from Homzmart's office in Cairo, Egypt.
Growth Opportunities:
- As Homzmart continues to grow, there may be opportunities for the Catalogue Content Specialist to take on more responsibilities or move into related roles, such as Senior Content Specialist or Content Manager
- Homzmart's focus on innovation and technology may also present opportunities for professional development in digital marketing, SEO, or content strategy
ASSUMPTION: While Homzmart is a relatively new company, its focus on growth and innovation suggests that there may be ample opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Homzmart's office is located in the Degla View area of Cairo, offering a modern and collaborative work environment.
Office Location(s): Degla View, Al Abageyah, Cairo, Egypt
Geographic Context:
- Cairo is the capital and largest city in Egypt, offering a vibrant cultural scene, rich history, and diverse culinary experiences
- The Degla View area is a popular residential and commercial district, with easy access to public transportation, shopping, and dining options
- Cairo experiences a hot desert climate, with mild winters and very hot summers
Work Schedule: Standard office hours (9:00 AM to 5:00 PM, Sunday to Thursday) with one hour for lunch
ASSUMPTION: While Homzmart's office is located in a bustling area of Cairo, the specific work environment and culture may vary depending on individual team dynamics and company policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Product and Catalogue Manager
- Final interview with the Head of Product or another senior team member
Key Assessment Areas:
- Writing and editing skills, with a focus on product content and SEO optimization
- Attention to detail and consistency across large volumes of content
- Understanding of SEO principles and keyword research
- Ability to work collaboratively and adapt to changing catalogues
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in content creation, SEO, and e-commerce
- Provide examples of your writing and editing work, with a focus on product content or similar materials
- Demonstrate your understanding of Homzmart's platform and its unique value proposition in your application materials
ATS Keywords: SEO, product content, e-commerce, catalogue, CMS, structured data, attention to detail, keyword research, collaboration, content optimization, Homzmart
ASSUMPTION: Homzmart's hiring process may vary depending on the specific role and the candidate pool, but the company generally prioritizes strong writing and editing skills, attention to detail, and a collaborative work ethic.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as Magento or Shopify
- Microsoft Office or Google Suite (Excel, Google Sheets)
- SEO tools (e.g., SEMrush, Ahrefs, Google Keyword Planner)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used by Homzmart may vary depending on the role and the team's preferences, but the company generally leverages industry-standard software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Passion for home and design
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you have a strong passion for home and design, and a keen eye for detail?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to changing catalogues?
- Do you have a solid understanding of SEO principles and a proven track record of optimizing product content for search engines?
ASSUMPTION: Homzmart's company culture is characterized by a strong focus on innovation, collaboration, and customer-centricity, with a passion for home and design at its core.
⚠️ Potential Challenges
- Managing large volumes of content and maintaining consistency across repetitive tasks
- Keeping up with changing catalogues and adapting to new product launches and category expansions
- Working in a fast-paced, dynamic environment with tight deadlines
- Competing with established e-commerce platforms and maintaining Homzmart's unique value proposition
ASSUMPTION: While Homzmart offers a supportive and collaborative work environment, the role of Catalogue Content Specialist may present unique challenges related to the volume and nature of the content, as well as the competitive e-commerce landscape.
📈 Similar Roles Comparison
- Compared to other content creation roles, the Catalogue Content Specialist position at Homzmart places a stronger emphasis on SEO optimization and structured data
- Unlike traditional content creation roles, this position requires a deep understanding of e-commerce platforms and catalogue management
- Career progression in this role may involve moving into related positions, such as Senior Content Specialist or Content Manager, or exploring opportunities in digital marketing, SEO, or content strategy
ASSUMPTION: While the Catalogue Content Specialist role at Homzmart shares similarities with other content creation positions, its focus on e-commerce, SEO optimization, and structured data sets it apart in the market.
📝 Sample Projects
- Optimizing product titles and descriptions for a new category launch, resulting in a 20% increase in organic traffic within the first month
- Conducting a comprehensive content audit and implementing changes that improved click-through rates by 15% across the Homzmart catalogue
- Benchmarking competitor product listings and identifying opportunities to enhance clarity, appeal, and keyword coverage, leading to a 10% increase in conversion rates
ASSUMPTION: The specific projects and initiatives undertaken by the Catalogue Content Specialist may vary depending on the team's priorities and the company's growth trajectory, but the role generally involves optimizing product content for search engines and improving the overall customer shopping experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical content pipeline and how it is managed within the product and catalogue team?
- How does Homzmart approach collaboration and communication between different teams, such as catalogue operations, buying/merchandising, and design?
- What opportunities are there for professional growth and development within the content team and the company as a whole?
- How does Homzmart measure the success of its product content, and what key performance indicators (KPIs) are used to track progress?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work environment?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and your commitment to understanding Homzmart's unique culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in content creation, SEO, and e-commerce, with a focus on product content and catalogue management
- Provide examples of your writing and editing work, demonstrating your ability to create accurate, structured, and SEO-optimized product content
- Prepare for your interview by researching Homzmart's platform, its unique value proposition, and the specific challenges and opportunities presented by the Catalogue Content Specialist role
- Follow up with Homzmart one week after your interview to express your continued interest in the position and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
