**📌 Core Information**
🔹 **Job Title:** Category Marketing Assistant - 12 month Placement
🔹 **Company:** SharkNinja
🔹 **Location:** London, City of, United Kingdom
🔹 **Job Type:** On-site
🔹 **Category:** Marketing
🔹 **Date Posted:** Thu Apr 03 2025
🔹 **Experience Level:** 0-2
🔹 **Remote Status:** On-site
**📌 Essential Job Details**
**🚀 Job Overview**
Key aspects of this role include:
- Developing and implementing strategic marketing initiatives to drive growth and increase market share within specific product categories for Shark.
- Collaborating with cross-functional teams to understand market trends, competitive landscapes, and consumer behaviors.
- Supporting the team in managing the product portfolio, including new product development, product launches, and lifecycle management.
- Analyzing product performance and making recommendations for improvements or discontinuations.
- Working closely with the sales team to develop and execute go-to-market plans.
**ASSUMPTION:** The role requires a high level of initiative, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
**📋 Key Responsibilities**
✅ Develop and implement category marketing strategies to achieve business objectives.
✅ Conduct market research to identify trends, consumer insights, and competitive analysis.
✅ Collaborate with cross-functional teams to ensure alignment with overall business strategy.
✅ Support the team in managing the product portfolio, including new product development, product launches, and lifecycle management.
✅ Analyze product performance and make recommendations for improvements or discontinuations.
✅ Work closely with the sales team to develop and execute go-to-market plans.
✅ Support the team in briefing integrated marketing campaigns to drive category growth.
✅ Develop compelling marketing materials, including sales presentations, brochures, and digital content.
✅ Monitor and analyze category performance using relevant metrics and KPIs.
✅ Prepare regular reports on category performance, market trends, and competitive analysis.
✅ Use data-driven insights to optimize marketing strategies and tactics.
**ASSUMPTION:** The role requires strong analytical skills, attention to detail, and the ability to translate complex data into actionable insights.
**🎯 Required Qualifications**
**Education:** 3rd year placement, preferably studying a BSc or BA Hons in Marketing.
**Experience:** No specific experience required, but relevant internships or projects are desirable.
**Required Skills:**
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Ability to work effectively in a fast-paced, dynamic environment.
**Preferred Skills:**
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot).
- Knowledge of the consumer goods industry.
**ASSUMPTION:** While not explicitly stated, proficiency in data analysis tools and marketing automation software would be beneficial for this role.
**💰 Compensation & Benefits**
**Salary Range:** £25,000 - £30,000 per annum (projected based on industry standards for entry-level marketing roles in London).
**Benefits:**
- Competitive health insurance.
- Retirement plans.
- Paid time off.
- Employee stock purchase options.
- Wellness programs.
- SharkNinja product discounts.
**Working Hours:** Full-time (40 hours per week), with flexible working arrangements available.
**ASSUMPTION:** The salary range is an estimate based on industry standards for entry-level marketing roles in London. The actual salary may vary depending on the candidate's qualifications and experience.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Consumer Goods and Retail
**Company Size:** Medium (1,001-5,000 employees)
**Founded:** 1994
**Company Description:**
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company offers a dynamic and innovative work environment, with a strong focus on continuous learning and growth.
**Company Specialties:** Consumer Goods and Product Marketing
**Company Website:**
http://www.sharkninja.com
**ASSUMPTION:** SharkNinja's focus on innovation and disruption makes it an attractive choice for candidates seeking a dynamic and challenging work environment.
**📊 Role Analysis**
**Career Level:** Entry-level to mid-level marketing role, with opportunities for growth and career progression.
**Reporting Structure:** The role reports directly to the Category Marketing Manager and works closely with cross-functional teams, including product development, regional category marketing, sales, and global teams.
**Work Arrangement:** On-site, with flexible working arrangements available.
**Growth Opportunities:**
- Opportunities to work on high-impact projects and gain exposure to various aspects of marketing.
- Potential to progress to a full-time position after the 12-month placement.
- Access to learning and development opportunities within the company.
**ASSUMPTION:** The role offers strong growth potential for candidates looking to establish a successful career in marketing.
**🌍 Location & Work Environment**
**Office Type:** Modern, collaborative office space with a casual dress code.
**Office Location(s):** London, City of, United Kingdom
**Geographic Context:**
- London is a vibrant, multicultural city with a thriving job market.
- The city offers a wide range of cultural, entertainment, and dining options.
- London has a well-developed public transportation system, making it easy to commute to work.
**Work Schedule:** Standard office hours (9:00 AM - 5:30 PM) with flexibility available.
**ASSUMPTION:** The role may require occasional work outside of standard office hours to meet project deadlines.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application review.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager and relevant team members.
4. Final interview with the category marketing manager and/or director.
**Key Assessment Areas:**
- Analytical skills and problem-solving abilities.
- Communication and interpersonal skills.
- Cultural fit and alignment with SharkNinja's values.
- Marketing strategy and campaign development skills.
**Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills and marketing strategies.
3. Research SharkNinja's products, market position, and competition to demonstrate your understanding of the industry.
**ATS Keywords:** Category Marketing, Strategic Planning, Market Research, Product Management, Campaign Development, Data Analysis, Consumer Behavior, Competitive Landscape, Marketing Strategy
**ASSUMPTION:** Applicants should emphasize their analytical skills, marketing strategy development, and data-driven decision-making abilities in their application materials.
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
**ASSUMPTION:** Familiarity with industry-standard marketing tools and data analysis software is beneficial for this role.
**👔 Cultural Fit Considerations**
**Company Values:**
- Innovation: SharkNinja values creativity, continuous learning, and pushing boundaries.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration.
- Customer-centric: SharkNinja prioritizes understanding and meeting the needs of its customers.
**Work Style:**
- Fast-paced and dynamic, with a focus on delivering results and driving growth.
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication.
- Data-driven, with a focus on using data to inform decision-making and strategy.
**Self-Assessment Questions:**
1. Describe a time when you identified a market trend and developed a marketing strategy to capitalize on it.
2. How do you handle working in a fast-paced, dynamic environment, and what steps do you take to manage your workload effectively?
3. Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
**ASSUMPTION:** Applicants should demonstrate their ability to work effectively in a fast-paced environment, collaborate with diverse teams, and make data-driven decisions to align with SharkNinja's values and work style.
**⚠️ Potential Challenges**
- The role may require occasional work outside of standard office hours to meet project deadlines.
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting.
- The role may involve managing multiple projects simultaneously, which can be demanding for candidates with limited project management experience.
**ASSUMPTION:** Applicants should carefully consider their personal work preferences and time management skills when evaluating this role.
**📈 Similar Roles Comparison**
- **Marketing Coordinator:** This role focuses more on administrative tasks and event planning, with less emphasis on strategic marketing and data analysis.
- **Junior Marketing Manager:** This role involves more senior-level responsibilities, such as team management and budget oversight, and may require more experience.
- **Market Research Analyst:** This role focuses primarily on data analysis and market research, with less emphasis on strategic marketing and campaign development.
**ASSUMPTION:** The Category Marketing Assistant role offers a unique blend of strategic marketing, data analysis, and project management responsibilities, making it an attractive choice for candidates seeking a well-rounded marketing role.
**📝 Sample Projects**
1. Developing a marketing strategy to launch a new product in a specific region.
2. Conducting market research to identify consumer preferences and trends in a target market.
3. Analyzing competitive landscape data to inform marketing tactics and positioning.
4. Collaborating with cross-functional teams to develop and execute a go-to-market plan for an existing product.
**ASSUMPTION:** Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
**❓ Key Questions to Ask During Interview**
1. How does the company support the professional development of its marketing team members?
2. Can you describe the team structure and dynamics within the category marketing department?
3. How does SharkNinja approach innovation and staying ahead of market trends in the consumer goods industry?
4. What are the key priorities for this role in the first 30-60-90 days?
5. How does the company foster a culture of collaboration and open communication among its teams?
**ASSUMPTION:** Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and that address any specific concerns or uncertainties they may have.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills and marketing strategies.
4. Research SharkNinja's products, market position, and competition to demonstrate your understanding of the industry.
5. Follow up with the hiring manager within one week of your interview to express your continued interest in the role.
**⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.**
