📌 Core Information
🔹 Job Title: Category Marketing Executive
🔹 Company: Techtronic Industries (TTI)
🔹 Location: Marlow, Buckinghamshire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of Power Tools to meet sales targets and profit margins
- Overseeing new product introductions and launches
- Developing and executing quarterly product promotions
- Providing product information and training to sales teams and partners
- Conducting market research and competitor analysis
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving sales and market share for the Power Tool category.
📋 Key Responsibilities
✅ Manage a portfolio of Power Tools, meeting sales turnover targets and profit margins
✅ Manage the introduction of new products to market, setting SSPs and launch pricing
✅ Develop and execute quarterly product promotions, monitoring their effectiveness
✅ Provide features, benefits, and technical information on new and existing products to sales teams and partners
✅ Work with European product management and marketing teams for new product launches and supporting materials
✅ Monitor and research competitor and retail activity, including new product launches and campaigns
✅ Keep product landscapes up-to-date, ensuring accurate product and price positioning
✅ Support the sales team with sales presentations, product training, promotional planning, and event attendance
✅ Conduct monthly sales analysis and reporting
✅ Ensure all marketing touchpoints accurately represent the product portfolio
✅ Create and implement marketing premiums, POS, sales literature, and display merchandising
✅ Raise purchase orders internally and externally with the supplier base
✅ Involvement in the organization of yearly Milwaukee customer events and exhibitions
✅ Carry out any other ad-hoc responsibilities as required by the Line Manager
ASSUMPTION: This role requires a strong focus on sales performance, market analysis, and effective communication with both internal teams and external partners.
🎯 Required Qualifications
Education: University Degree, preferably in Marketing
Experience: Relevant experience in a marketing position, preferable
Required Skills:
- Good analytical skills
- Excellent organizational and project management skills
- Excellent communication and presentation skills
- Strong computer skills: MS Word, PowerPoint, Excel, Outlook
- Good understanding of Social Media & the Web
- Ability to travel, both within the UK and occasionally internationally
- Highly motivated and eager to fulfill the position’s responsibilities effectively and in a timely fashion
Preferred Skills:
- Experience in the power tool industry
- Fluency in additional languages
ASSUMPTION: Candidates should possess a strong academic background, relevant marketing experience, and a proven track record in sales performance and market analysis.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for mid-level marketing roles in the UK)
Benefits:
- Free on-site parking
- Non-contractual work from home option (ideally on successful completion of first 3 months of employment)
- 25 days holiday + bank holidays
- Private Medical & Dental Insurance
- Group Life Assurance Benefits
- Annual Gym Allowance
- Discounted Milwaukee and Ryobi products
- Access to TTi Benefits Hub
- Support towards Eye Sight Tests for DSE use
- On-site 3rd party restaurant and coffee shop
- Employee Assistance Programme
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for occasional weekend work and international travel
ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in the UK, with additional benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically Power Tools and Outdoor Equipment
Company Size: 10,001+ employees (Global), with a mid-size feel in the UK office
Founded: 1985, with a strong heritage in the power tool industry
Company Description:
- Techtronic Industries (TTI) is a world leader in cordless technology, serving professional, industrial, DIY, and consumer markets worldwide
- TTI's leading brands include MILWAUKEE, RYOBI, AEG, EMPIRE, HOMELITE, HOOVER, ORECK, VAX, and DIRT DEVIL
- TTI is committed to innovation, strategic growth, and environmental, social, and corporate governance standards
Company Specialties:
- Power Tools & Accessories
- Outdoor Products
- Floor Care
- Hand Tools
- Manufacturing
Company Website: https://www.ttigroup.com
ASSUMPTION: TTI's global presence and strong brand portfolio offer applicants a unique opportunity to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Progression to Senior Marketing Executive or similar roles within the Marketing department
- Expansion into other product categories or international markets
- Development of leadership and management skills
ASSUMPTION: This role offers a clear path for career progression within the Marketing department and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, on-site office with free parking and on-site facilities
Office Location(s): Marlow, Buckinghamshire, United Kingdom
Geographic Context:
- Marlow is a town in Buckinghamshire, located approximately 30 miles west of London
- The area offers a mix of urban and rural living, with easy access to both the city and the countryside
- Marlow has a strong business community, with many international companies based in the area
Work Schedule: Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for occasional weekend work and international travel
ASSUMPTION: The Marlow office provides a modern and collaborative work environment, with easy access to both urban and rural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Face-to-face interview with the Marketing Manager and a member of the Marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Sales and market analysis skills
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with TTI's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and sales achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research TTI's brand portfolio and market position to demonstrate your understanding of the company and its products
ATS Keywords: Power Tools, Marketing, Sales, Product Management, Market Research, Competitor Analysis, Promotion Planning, Event Organization, Sales Presentation, Product Training
ASSUMPTION: TTI's interview process is designed to assess candidates' sales and market analysis skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Market research tools (e.g., Google Trends, SEMrush, SimilarWeb)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation tools and market research platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-focused approach
- Flexibility and adaptability
Self-Assessment Questions:
- Do I thrive in a dynamic and fast-paced environment?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I have a strong focus on sales performance and market analysis?
- Am I adaptable and able to work flexibly in a hybrid work arrangement?
ASSUMPTION: TTI values innovation, customer focus, and collaboration, seeking candidates who can thrive in a dynamic and fast-paced environment and work effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing a diverse portfolio of Power Tools with varying sales performance
- Balancing strategic planning and tactical execution in a fast-paced environment
- Occasional international travel and weekend work
- Keeping up with market trends and competitor activity
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on sales performance and market analysis
- TTI's global presence and strong brand portfolio offer unique opportunities for career growth and development
- This role requires a balance of strategic planning and tactical execution, with a focus on driving sales and market share
ASSUMPTION: This role offers a unique blend of strategic planning and tactical execution, with a strong focus on sales performance and market analysis.
📝 Sample Projects
- Developing and executing a quarterly product promotion campaign, including market research, competitor analysis, and promotional planning
- Managing the launch of a new Power Tool product, including pricing strategy, launch event planning, and sales training
- Conducting a comprehensive market analysis and competitor review, identifying trends and opportunities for the Power Tool category
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Category Marketing Executive role.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for a Category Marketing Executive within TTI?
- How does this role collaborate with other departments, such as Sales and Product Management?
- What are the biggest challenges facing the Power Tool category in the next 1-2 years, and how can this role address them?
- How does TTI support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions are designed to assess the company's culture, career growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TTI careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and sales achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research TTI's brand portfolio and market position to demonstrate your understanding of the company and its products
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
