📌 Core Information
🔹 Job Title: Category Marketing Manager
🔹 Company: ADI Global Distribution
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (10% travel)
🚀 Job Overview
Key aspects of this role include:
- Executing traditional and digital marketing promotional flyers, programs, and campaigns
- Collaborating with cross-functional teams to ensure marketing activities align with category strategy and objectives
- Analyzing data, competition, and trends to optimize marketing performance
- Working closely with suppliers for promotional and marketing planning and execution
- Providing support for website enhancement, product data updates, and PIM efforts as required
ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing channels, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Support department in delivering the growth agenda of all marketing and promotional activities
✅ Assist with 3–6-month marketing calendar and work with team members to ensure synergies with traditional & digital marketing
✅ Assist in analyzing data, competition, assess trends, and determine actions to optimize performance
✅ Collaborate with suppliers as needed for promotional and marketing planning & execution
✅ Work closely with cross-functional departments to meet deadlines and deliverables
✅ Assist in problem solving promotional and cost deviation issues
✅ Provide support related to website enhancement, product data updates and PIM efforts as required
✅ Assist with special projects as needed
✅ Other duties as required
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and problem-solving, with a focus on delivering results and meeting deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing experience and/or category management experience
Required Skills:
- Proven experience in marketing and/or category management
- Strong relationship-building and business acumen skills
- Organized approach with an aptitude for details
- Experience within retail, distribution, or similar high transaction environment
Preferred Skills:
- Experience in product or strategic marketing
- Decisive and logical at thoroughly evaluating issues
- Excellent planning, execution, and project-management skills
- Experience & ability to apply to product line
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a proven track record in executing marketing campaigns and collaborating with cross-functional teams.
💰 Compensation & Benefits
Salary Range: The typical base salary for this role ranges from USD $75,075 to $125,125 per year, but varies by specific work location. This estimate is based on the provided salary range and industry standards for marketing managers in Toronto.
Benefits:
- Enjoy work-life balance with a flexible vacation!
- Great opportunity for career advancement with a growing company in a growing industry.
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the specific location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: ADI is a leading global distributor of security, AV, and low voltage products, focusing on keeping communities safe, secure, comfortable, and connected.
Company Size: ADI has 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration.
Founded: ADI was founded in 1971 and has since grown to become a trusted global distributor in the security, AV, and low voltage industries.
Company Description:
- ADI supplies products that help keep communities safe, secure, comfortable, and connected
- Leading professionals rely on ADI for a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services
- In 2024, Snap One became part of ADI, expanding its smart technology portfolio and distribution capabilities
Company Specialties:
- Security, AV, and low voltage products
- Distribution of trusted brands
- Support services and software for integrators
Company Website: ADI Global Distribution
ASSUMPTION: ADI's focus on providing a wide selection of trusted brands, immediate product availability, and knowledgeable sales staff makes it an attractive choice for professionals in the security, AV, and low voltage industries.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Category Marketing Manager reports to the Sr. Category Marketing Manager and works closely with cross-functional teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work, requiring approximately 10% travel.
Growth Opportunities:
- Potential career advancement within the marketing department or other departments within ADI
- Opportunities to gain experience in various aspects of marketing, including digital marketing, product marketing, and campaign management
- Possibility to work on high-impact projects that drive business growth and contribute to ADI's success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and growing industry.
🌍 Location & Work Environment
Office Type: ADI's office in Toronto is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 263 Old Country Road, Melville, NY 11747, US (headquarters); 712 Brook St, Unit# 1, Rocky Hill, Connecticut 06067, US (regional office)
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- The cost of living in Toronto is generally higher than in other parts of Canada, but competitive with other major cities
- Toronto has a robust public transportation system, making it easy to commute to work
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The Toronto office offers a modern, collaborative work environment, with opportunities for professional growth and development within a dynamic and growing industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing and category management experience
- Relationship-building and business acumen skills
- Problem-solving and analytical skills
- Ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and category management experience
- Demonstrate your ability to work effectively with cross-functional teams and solve problems
- Showcase your understanding of the security, AV, and low voltage industries and ADI's role within them
- Prepare questions to ask during the interview to demonstrate your interest in the role and ADI
ATS Keywords: Marketing, Category Management, Retail, Distribution, High Transaction Environment, Relationship Building, Business Acumen, Data Analysis, Problem Solving, Digital Marketing, Promotional Planning, Execution Skills
ASSUMPTION: ADI's application process is designed to assess candidates' marketing and category management experience, as well as their ability to work effectively with cross-functional teams and solve problems.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM software, data analysis tools, and project management tools to effectively execute marketing campaigns and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with cross-functional teams and collaborating with others to achieve common goals?
- Do you have a proven track record of delivering results and meeting deadlines in a marketing or category management role?
ASSUMPTION: ADI values candidates who are customer-focused, innovative, collaborative, accountable, respectful, dynamic, team-oriented, results-driven, adaptable, and open to change.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to changes in the market and industry trends
- Keeping up with the latest marketing technologies and best practices
ASSUMPTION: This role may present challenges related to managing multiple projects and deadlines, working with cross-functional teams, and staying up-to-date with industry trends and technologies.
📈 Similar Roles Comparison
- Compared to related roles, this position places a greater emphasis on category management and cross-functional collaboration
- Industry-specific context: The security, AV, and low voltage industries are dynamic and growing, with a focus on innovation and technology
- Career path comparison: This role offers opportunities for professional growth and development within a dynamic and growing industry
ASSUMPTION: This role offers unique opportunities for professional growth and development within the dynamic and growing security, AV, and low voltage industries.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Analyzing market trends and competition to optimize marketing performance
- Collaborating with suppliers to plan and execute promotional events
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Category Marketing Manager role at ADI.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for ADI?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does ADI support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into ADI's marketing department and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and category management experience
- Prepare questions to ask during the interview to demonstrate your interest in the role and ADI
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
- If selected for an interview, be prepared to discuss your marketing and category management experience, as well as your ability to work effectively with cross-functional teams and solve problems
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
