Category Marketing Manager, CEPC

📌 Core Information

🔹 Job Title: Category Marketing Manager, CEPC

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing merchandising, marketing, and site experience strategies for the category/line of business.
• Optimizing traffic drivers such as onsite merchandising, search, social media, push notifications, and performance marketing.
• Analyzing customer cohorts and driving initiatives to improve growth in key cohorts.
• Collaborating with internal teams and brands to drive experiments on brand-funded coupons, gamification, and influencer marketing.
• Conducting in-depth analyses to determine program effectiveness and continuously improving programs and site initiatives.

ASSUMPTION: This role requires a high level of analytical and creative thinking, with a strong focus on customer-centric decision-making.

📋 Key Responsibilities

✅ Own all key traffic drivers for the category/line of business and work as a category advocate with central traffic teams.

✅ Possess a deep understanding of all traffic-driving mechanisms and actively engage in optimizing those channels for the business.

✅ Analyze customer cohorts and drive initiatives to improve growth in key cohorts.

✅ Collaborate with internal teams and brands to drive experiments on brand-funded coupons, gamification, and influencer marketing.

✅ Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.

✅ Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.

✅ Audit traffic funnel and provide weekly/monthly insights on gaps to topline goal.

✅ Present to senior management externally and internally.

✅ Meet business goals while ensuring a top-notch customer experience.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

Experience: 2-5 years of experience in marketing, e-commerce, or a related field.

Required Skills:

• Proven experience in driving traffic and optimizing marketing channels.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office Suite and Google Analytics.
• Familiarity with Amazon's product catalog and customer base.

Preferred Skills:

• Experience with Amazon's A9 algorithm and onsite merchandising tools.
• Fluency in multiple languages (e.g., English, Hindi, Tamil).
• Experience working in a fast-paced, dynamic environment.

ASSUMPTION: While not explicitly stated, proficiency in SQL and experience with marketing automation tools (e.g., Marketo, HubSpot) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (based on experience and market standards for the role and location).

Benefits:

• Medical, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous paid time off and holidays.
• On-site services and amenities (e.g., gym, cafeteria, transportation).
• Employee discounts on Amazon products and services.

Working Hours: Full-time (40 hours/week), with flexible working hours and occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Amazon's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail. Amazon is a global leader in online retail, offering a wide range of products and services to customers worldwide.

Company Size: 10,000+ employees. Amazon's large size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: 1994. Amazon was founded by Jeff Bezos and has since grown into a multinational technology company.

Company Description:

• Customer-centric approach, focusing on innovation, operational excellence, and long-term thinking.
• Diverse business segments, including Amazon Web Services, Amazon Alexa, and Amazon Prime Video.
• Global presence with operations in North America, Europe, Asia, and Australia.

Company Specialties:

• E-commerce and online retail.
• Cloud computing and infrastructure services (AWS).
• Digital content and streaming services (Amazon Prime Video, Amazon Music, Audible).
• Artificial intelligence and machine learning (Amazon Alexa, Amazon Go, Amazon Robotics).

Company Website: Amazon.com

ASSUMPTION: Amazon's vast product catalog and customer base present unique challenges and opportunities for marketing professionals in this role.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth within Amazon's marketing organization.

Reporting Structure: The Category Marketing Manager reports directly to the Category Director and works closely with cross-functional teams, including traffic, merchandising, and brand management.

Work Arrangement: On-site, with occasional remote work or hybrid arrangements possible based on team and project needs.

Growth Opportunities:

• Advancement to senior marketing roles within Amazon's category management organization.
• Expansion into other business segments, such as Amazon Web Services or Amazon Devices.
• International assignments or relocation opportunities within Amazon's global operations.

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Amazon's marketing organization.

🌍 Location & Work Environment

Office Type: Corporate office with open-plan workspaces, on-site amenities, and collaborative work environment.

Office Location(s): Bengaluru, India (with potential for remote work or hybrid arrangements).

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry and startup ecosystem.
• The city offers a mix of urban and suburban living, with a moderate cost of living compared to other major Indian cities.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time, with flexible working hours and occasional overtime as needed. The work schedule may vary based on project timelines and team needs.

ASSUMPTION: The work environment at Amazon's Bengaluru office is dynamic, fast-paced, and collaborative, with a strong focus on innovation and customer-centric decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with a member of the HR team.
• In-depth behavioral and technical interviews with cross-functional stakeholders.
• Final round with the hiring manager or senior leadership.

Key Assessment Areas:

• Analytical and problem-solving skills.
• Marketing strategy and channel optimization expertise.
• Customer-centric mindset and decision-making approach.
• Communication and presentation skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your understanding of Amazon's business and customer base in your application materials.
• Prepare examples of your marketing achievements and how they align with the role's responsibilities.
• Showcase your ability to work collaboratively and effectively with cross-functional teams.

ATS Keywords: Traffic drivers, onsite merchandising, search optimization, social media marketing, customer cohorts, brand promotions, program effectiveness, style guidelines, merchandising calendar, promotions, customer experience.

ASSUMPTION: The interview process at Amazon is thorough and comprehensive, with a strong focus on assessing candidates' technical skills, cultural fit, and alignment with the company's leadership principles.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Google Analytics.
• Amazon-specific tools and platforms (e.g., A9 algorithm, onsite merchandising tools).
• Marketing automation tools (e.g., Marketo, HubSpot) – preferred but not required.
• SQL – preferred but not required.

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is beneficial for this role, as they are integral to the company's merchandising and marketing processes.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed.
• Ownership.
• Invent and Simplify.
• Learn and Be Curious.
• Hire and Develop the Best.
• Insist on the Highest Standards.
• Think Big.
• Bias for Action.
• Frugality.

Work Style:

• Fast-paced and dynamic environment.
• Collaborative and cross-functional teams.
• Data-driven decision-making approach.
• Customer-centric mindset.
• Focus on innovation and continuous improvement.

Self-Assessment Questions:

• How do you demonstrate Amazon's customer obsession in your daily work?
• Can you provide an example of a time when you drove traffic and optimized marketing channels to achieve business goals?
• How do you balance innovation and risk-taking with a focus on operational excellence and efficiency?

ASSUMPTION: Amazon's company culture is fast-paced, innovative, and customer-centric, with a strong emphasis on collaboration, continuous learning, and high standards.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced environment.
• Balancing short-term business goals with long-term strategic initiatives.
• Adapting to changes in customer behavior, market trends, and competitive dynamics.
• Working with large datasets and complex analytics to drive data-informed decision-making.
• Navigating Amazon's vast product catalog and customer base to identify growth opportunities and optimize marketing channels.

ASSUMPTION: Success in this role requires strong analytical skills, strategic thinking, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on category-specific merchandising, marketing, and site experience strategies.
• Amazon's vast product catalog and customer base present unique challenges and opportunities compared to other e-commerce or retail companies.
• Career paths within Amazon's marketing organization may vary depending on the specific business segment or category focus.

ASSUMPTION: While this role shares similarities with other marketing manager positions, its category-specific focus and Amazon's unique business model make it a distinct opportunity within the e-commerce and retail industry.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new product launch within a specific category.
• Analyzing customer cohort data to identify growth opportunities and driving targeted marketing initiatives to improve key cohort performance.
• Collaborating with internal teams and brands to create and execute a brand-funded coupon campaign, measuring its impact on sales and customer engagement.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Category Marketing Manager might undertake in this role at Amazon.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall category management strategy for Amazon India?
• Can you describe the team structure and dynamics for the category management organization?
• How does Amazon support the professional development and growth of its marketing managers?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Amazon approach work-life balance and employee well-being, particularly for on-site roles?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding Amazon's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your understanding of Amazon's business and customer base.
• Prepare examples of your marketing achievements and how they align with the role's responsibilities.
• If applicable, provide a portfolio or examples of your marketing work to showcase your skills and creativity.
• Follow up with the Amazon HR team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.