Category Marketing Manager - Discount

📌 Core Information

🔹 Job Title: Category Marketing Manager - Discount

🔹 Company: Sobeys

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing Strategy & Planning - Discount

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic marketing plans and executions across multiple categories
• Focusing on the fast-growing Multicultural category
• Collaborating with merchants and cross-functional teams
• Delivering innovative and data-driven marketing solutions
• Managing budgets and reporting on campaign performance

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of marketing principles and data analysis.

📋 Key Responsibilities

✅ Supports annual and seasonal planning of Category Marketing initiatives, integrating within Banner plans

✅ Develops, plans, and executes department and in-store program marketing strategies

✅ Crafts robust, data-driven strategic briefs and shares with internal and external partners

✅ Leads innovative marketing campaigns and pilots to enhance program visibility and drive customer trial and repeat

✅ Facilitates and attends regular integration meetings to align on strategies, share insights, program updates, and drive collective success across programs

✅ Responsible for accurate budget management and reporting

✅ Tracks campaign performance, market trends, and applies learnings

✅ Maintains strong, productive relationships with all stakeholders, ensuring open lines of communication and collaboration

✅ Provides regular reports to senior management, highlighting successes, insights gained, and recommendations for future strategies

✅ Supports ad hoc banner marketing initiatives such as Local Store Marketing requests, smaller brand campaigns, seasonal marketing events

ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and data-driven decision making. It requires a proactive approach to staying updated on market trends and applying learnings to improve marketing strategies.

🎯 Required Qualifications

Education: Undergraduate Degree in a related discipline

Experience: Minimum of 6 years of relevant work experience

Required Skills:

• Proven ability to collaborate with varying stakeholders
• Strong relationship-building skills
• Understanding of store and operational realities
• Data-driven decision making and strategic planning
• Business acumen and innovative mindset
• Proactive approach and initiative
• Ability to think proactively and take initiative

Preferred Skills:

• Experience in the retail or grocery industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in the retail or grocery industry and fluency in multiple languages could be beneficial for this role, given the focus on the Multicultural category.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the retail industry)

Benefits:

• Competitive Benefits Package
• Access to Virtual Health Care Platform and Employee and Family Assistance Program
• Retirement and Savings Plan
• 10% In-store Discount
• Learning and Development Resources
• Parental Leave Top-up
• Paid Vacation and Days-off

Working Hours: Full-time (40 hours/week), Hybrid (3 days on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the retail industry. The actual salary may vary based on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Grocery)

Company Size: 10,001+ employees (Large enterprise)

Founded: 1907 (Over 115 years ago)

Company Description:

• One of only two national grocery retailers in Canada
• Serves the food shopping needs of Canadians with over 1,500 stores in 10 provinces
• Offers a wide range of retail banners and retail fuel locations
• Committed to building sustainable worth for customers, employees, suppliers, and shareholders

Company Specialties:

• Grocery / Épicerie
• Retail / Commerce de détail
• Distribution / Distribution
• Corporate / Entreprise
• and Pharmacy & Healthcare / Pharmacie

Company Website: http://www.sobeyscareers.com

ASSUMPTION: Sobeys is a well-established company in the retail industry, with a strong focus on customer service and sustainable business practices.

📊 Role Analysis

Career Level: Mid-level (Manager)

Reporting Structure: Reports directly to the Marketing Director or a similar role

Work Arrangement: Hybrid (3 days on-site per week)

Growth Opportunities:

• Potential progression to a Senior Marketing Manager or Marketing Director role
• Expansion of responsibilities based on successful performance
• Opportunities to work on high-impact projects and gain visibility within the organization

ASSUMPTION: This role offers growth opportunities based on successful performance and the potential to take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is a large city in the Greater Toronto Area (GTA)
• Diverse and multicultural population
• Strong retail and commercial industry

Work Schedule: Full-time (40 hours/week), Hybrid (3 days on-site)

ASSUMPTION: The Mississauga office location offers a diverse and multicultural work environment, with easy access to major transportation networks and a strong retail industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Collaboration and stakeholder management
• Budget management and reporting
• Campaign performance tracking and optimization

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes
• Demonstrate your understanding of the retail industry and the Multicultural category
• Showcase your ability to work effectively in a hybrid work environment

ATS Keywords: Marketing Strategy, Category Management, Brand Marketing, Campaign Management, Data Analysis, Stakeholder Management, Budget Management, Retail Industry, Multicultural Marketing

ASSUMPTION: The application process for this role is likely to involve assessments of marketing strategy, data analysis, collaboration, and budget management skills, as well as an understanding of the retail industry and the Multicultural category.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, marketing automation and analytics tools, project management tools, and collaboration and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Data-driven
• Strategic
• Collaborative
• Proactive
• Results-oriented

Self-Assessment Questions:

• How do you prioritize and manage multiple marketing initiatives simultaneously?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
• How do you approach working with diverse stakeholders, including merchants and cross-functional teams?

ASSUMPTION: Sobeys values a customer-focused, collaborative, innovative, accountable, and respectful work environment. Candidates should be data-driven, strategic, collaborative, proactive, and results-oriented to fit well within the company culture.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously may be challenging
• Working with diverse stakeholders and balancing their priorities may require strong communication and collaboration skills
• The fast-paced nature of the retail industry may demand quick decision-making and adaptability
• The hybrid work arrangement may require effective time management and self-motivation

ASSUMPTION: This role may present challenges related to managing multiple initiatives, working with diverse stakeholders, the fast-paced retail industry, and the hybrid work arrangement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Multicultural category and the requirement to work closely with merchants and cross-functional teams
• Industry-specific context: The retail industry is highly competitive and dynamic, with a strong emphasis on customer experience and innovation
• Career path comparison: This role offers growth opportunities based on successful performance, with potential progression to Senior Marketing Manager or Marketing Director roles

ASSUMPTION: This role is unique in its focus on the Multicultural category and the requirement to work closely with merchants and cross-functional teams. It offers growth opportunities based on successful performance, with potential progression to Senior Marketing Manager or Marketing Director roles.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line within the Multicultural category
• Conducting market research to identify trends and opportunities within the Multicultural category
• Collaborating with merchants to create targeted in-store promotions and events for the Multicultural category

ASSUMPTION: Sample projects for this role may involve developing and executing marketing campaigns, conducting market research, and collaborating with merchants to create targeted in-store promotions and events for the Multicultural category.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and departments within the organization?
• What are the most successful marketing campaigns in the Multicultural category, and what made them successful?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the Multicultural category in the retail industry, and how does this role address them?

ASSUMPTION: Key questions to ask during the interview for this role should focus on priorities, collaboration, successful campaigns, professional development, challenges, and how the role addresses them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their outcomes
• Demonstrate your understanding of the retail industry and the Multicultural category
• Showcase your ability to work effectively in a hybrid work environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.