📌 Core Information
🔹 Job Title: Category Marketing Manager (m/w/d)
🔹 Company: Coty
🔹 Location: Darmstadt, Hesse, Germany
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing commercial strategies for assigned brands
- Collaborating with cross-functional teams to drive growth in the DACH region
- Creating compelling sales arguments and presenting them to internal and external stakeholders
- Actively participating in business meetings and providing a sales perspective
- Planning, executing, and evaluating promotional activities and projects
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization. The ideal candidate will have experience in the beauty industry and a proven track record of driving growth through marketing initiatives.
📋 Key Responsibilities
✅ Develop and implement commercial strategies for assigned brands based on market, customer, and shopper insights
✅ Create and present compelling sales arguments to internal and external stakeholders
✅ Actively participate in business meetings, providing a sales perspective and contributing to risk and opportunity assessments
✅ Plan, execute, and evaluate promotional activities and projects, ensuring they align with brand profitabilty and market objectives
✅ Collaborate with various departments, including sales, marketing, finance, supply, and global marketing, to drive brand success
ASSUMPTION: This role requires strong project management skills, the ability to work effectively in a matrix organization, and a deep understanding of the beauty industry and its trends.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or a related field
Experience: 2-5 years of relevant experience in marketing, key account management, or trade marketing, preferably in the beauty industry
Required Skills:
- Proven track record of driving growth through marketing initiatives
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Fluency in German and English
- Proficient in MS Office Suite and SAP
- Knowledge of IRI, Nielsen, and GfK Panel data
Preferred Skills:
- Experience with Coty's brand portfolio
- Knowledge of the DACH market
ASSUMPTION: Candidates with a proven track record of driving growth in the beauty industry and strong analytical skills will be prioritized.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year, depending on experience and qualifications
Benefits:
- Home office options up to 50% of the time
- Flexible working hours and Vertrauensarbeitszeit
- Positive work atmosphere and diverse teams
- International working environment with flat hierarchies and exciting projects
- Modern workplace design and free company parking
Working Hours: Full-time (40 hours per week) with flexible arrangements
ASSUMPTION: The salary range is based on industry standards for similar roles in the beauty industry and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: 1904 in Paris, France
Company Description:
- Coty is a global leader in the beauty industry, with a portfolio of iconic brands in fragrances, color cosmetics, and skin and body care
- The company is committed to creating a forward-thinking beauty that is both good for people and the planet
- Coty's mission is to create beauty that lasts, empowering people to express themselves and create their own vision of beauty
Company Specialties:
- Fragrances
- Color Cosmetics
- Skin and Body Care
Company Website: www.coty.com
ASSUMPTION: Coty's diverse portfolio of brands and commitment to sustainability make it an attractive employer for individuals seeking a career in the beauty industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: The role reports directly to the Senior or Director Category Growth and collaborates with various departments, including sales, marketing, finance, supply, and global marketing
Work Arrangement: Hybrid work arrangement with on-site presence required for meetings and events
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunities to work on global projects and gain international experience
- Possibility to transition into a leadership role as the company continues to grow and expand
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Modern office space with flexible work arrangements
Office Location(s): Darmstadt, Hesse, Germany
Geographic Context:
- Darmstadt is located in the heart of the Rhine-Main region, offering a high quality of life and easy access to major cities
- The city is known for its rich history, cultural attractions, and vibrant nightlife
- Darmstadt is well-connected by public transportation, with direct trains to Frankfurt am Main and other major cities
Work Schedule: Full-time (40 hours per week) with flexible arrangements, including remote work options
ASSUMPTION: Darmstadt's central location, rich cultural scene, and high quality of life make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the hiring manager
- On-site interview with the hiring manager and relevant stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' strategic thinking and analytical skills
- Their understanding of the beauty industry and market trends
- Their ability to work effectively in a matrix organization
- Their communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in the beauty industry
- Demonstrate a strong understanding of the role's responsibilities and the company's brand portfolio
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
- Research the company's mission, values, and culture to show alignment with the organization
ATS Keywords: Category Marketing, Brand Management, Shopper Insights, Customer Insights, Market Insights, Commercial Strategy, Sales Perspective, Project Evaluation, Trade Marketing, Key Account Management, Beauty Industry, DACH Region, SAP, IRI, Nielsen, GfK Panel
ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, analytical skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- SAP
- IRI, Nielsen, and GfK Panel data
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in the listed tools and technologies, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fearless: Pioneering innovation and challenging the status quo
- Forward: Focusing on the future and continuous improvement
- You: Empowering individuals to express themselves and create their own vision of beauty
Work Style:
- Collaborative: Working effectively in a matrix organization and across departments
- Strategic: Focusing on long-term goals and driving growth through marketing initiatives
- Analytical: Using data-driven insights to inform decision-making and strategy development
Self-Assessment Questions:
- How do you align with Coty's values of being fearless, forward, and empowering individuals?
- How do you approach working collaboratively in a matrix organization, and can you provide an example of a successful cross-functional project?
- How do you use data-driven insights to inform your marketing strategies, and can you describe a time when you used data to drive growth?
ASSUMPTION: Candidates should demonstrate a strong alignment with Coty's values and a proven track record of working effectively in a matrix organization and using data to drive marketing strategies.
⚠️ Potential Challenges
- The role requires strong analytical skills and the ability to work effectively in a matrix organization
- The beauty industry is highly competitive, and candidates may face challenges driving growth in a crowded market
- The role involves working with multiple stakeholders, which can present communication and collaboration challenges
- The hybrid work arrangement may require candidates to commute to the office for meetings and events
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to overcome them in the interview process.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager or Key Account Manager, but with a stronger focus on brand strategy and growth
- The beauty industry is highly competitive, and candidates should expect to face unique challenges and opportunities compared to other industries
- The role offers significant growth potential, with opportunities to take on additional responsibilities and advance within the company
ASSUMPTION: Candidates should research similar roles and the beauty industry to gain a deeper understanding of the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new fragrance in the DACH region
- Creating and implementing a promotional strategy to drive sales for an existing product line in the e-commerce channel
- Conducting a market analysis to identify growth opportunities for a specific brand within the Coty portfolio
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to driving growth and success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the brand in the DACH region, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
