📌 Core Information
🔹 Job Title: Category Marketing Manager, MENA Stores - UFG
🔹 Company: Amazon
🔹 Location: Cairo, Egypt
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Defining marketing strategy for UFG categories to drive customer base growth
- Analyzing customer data and insights to inform marketing initiatives
- Executing and managing marketing campaigns across various channels
- Collaborating cross-functionally with commercial teams to accelerate categories
- Improving customer experience and navigation within categories
ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong analytical skills to succeed in an entrepreneurial environment with competing priorities.
📋 Key Responsibilities
✅ Define and execute marketing strategies for UFG categories to drive customer acquisition and engagement
✅ Analyze customer data and insights to inform marketing initiatives and improve customer experience
✅ Manage marketing campaigns across events, homepage, outbound, and onsite channels
✅ Collaborate with commercial teams to accelerate categories and drive discoverability of recently added products
✅ Oversee and guide interns on their tasks and help with their career development
✅ Brainstorm new campaign strategies, run experiments, and analyze results
✅ Review performance metrics and customer engagement data to generate insights for new experiments and commercial teams
✅ Analyze customer segments and develop targeted marketing initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Advanced proficiency in Excel or Tableau for data manipulation, macros, charts, and pivot tables
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Advanced English proficiency
Preferred Skills:
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
ASSUMPTION: Candidates with experience in the retail or e-commerce industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 per year (Estimated based on industry standards for a Marketing Manager with 4-10 years of experience in the MENA region)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects but may also have a more structured work environment.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and online retail
- Cloud computing and infrastructure (AWS)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Echo)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior roles within the marketing function or other areas of the business.
Reporting Structure: The Category Marketing Manager reports directly to the Marketing Manager for UFG categories and works closely with cross-functional teams, including commercial teams and central marketing teams.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Progression to senior marketing roles within Amazon or other business segments
- Expansion into leadership or management roles within the marketing function
- Potential to work on high-impact projects that drive significant business growth
ASSUMPTION: Success in this role may lead to increased responsibility and career advancement opportunities within Amazon.
🌍 Location & Work Environment
Office Type: Amazon's Cairo office is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.
Office Location(s): Cairo, Egypt
Geographic Context:
- Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
- The city is known for its rich history, cultural diversity, and vibrant business environment.
- Cairo offers numerous opportunities for professional growth and development in various industries.
Work Schedule: The work schedule is primarily Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences and professional opportunities, with a dynamic and growing business ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Marketing strategy and campaign execution
- Cross-functional collaboration and communication
- Customer-centric mindset and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, data analysis skills, and customer-centric approach.
- Prepare for behavioral interview questions that focus on your problem-solving skills, marketing strategies, and cross-functional collaboration experiences.
- Research Amazon's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Marketing strategy, customer acquisition, data analysis, campaign execution, cross-functional collaboration, customer experience, category management, UFG, MENA
ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Excel
- Tableau
- CRM software (e.g., Marketo, Salesforce)
- Web analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Customer-centric focus
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments with competing priorities?
- Are you comfortable working collaboratively with cross-functional teams and leveraging data to drive improvements?
- Do you have a strong customer-centric mindset and a passion for understanding customer behavior and preferences?
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's values and work style, as well as a passion for customer-centric marketing and data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, entrepreneurial environment with competing priorities
- Navigating a large, complex organization with multiple business segments and teams
- Managing cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to changes in the market and customer behavior in a dynamic retail environment
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Category Marketing Manager within a retail or e-commerce organization.
- However, Amazon's size, scale, and diverse business segments offer unique opportunities for career growth and development.
- Career paths in this role may lead to senior marketing roles within Amazon or other business segments, as well as leadership or management roles within the marketing function.
ASSUMPTION: While this role shares similarities with other marketing roles, the unique aspects of Amazon's business and culture make it a distinct opportunity for career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product category on Amazon's MENA platform
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Collaborating with cross-functional teams to improve the customer experience and navigation within UFG categories
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to cross-functional collaboration and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UFG categories marketing team?
- How does this role collaborate with other teams and functions within Amazon, such as commercial teams and central marketing teams?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the growth and development of its employees in this role?
- What are the most challenging aspects of working in an entrepreneurial environment with competing priorities?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and shows that you have thought critically about the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, data analysis skills, and customer-centric approach.
- Prepare for behavioral interview questions that focus on your problem-solving skills, marketing strategies, and cross-functional collaboration experiences.
- Research Amazon's company culture and values to demonstrate your fit with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
