🔹 Job Title: Category Marketing Senior Associate (Shark)
🔹 Company: SharkNinja
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 4+ years of experience in Marketing (brand or Trade)
🚀 Job Overview
SharkNinja is seeking a dynamic Category Marketing Senior Associate to join its French team, focusing on Category Marketing in Country & Channel. The role involves bringing products to market, including channelization, product range planning, scenario planning, promotional calendar, in-market NPD launch plans, and product positioning.
📋 Key Responsibilities
🔹 GTM Planning:
- Responsible for Channelisation and Scenario planning (big bets/risks)
- Support local Sales & Trade Marketing teams with retailer sell-in presentations and meetings, including product demonstrations
- Country retailer activation plans communication (Trade Marketing will own this, but Category Marketing should report back to Regional once collated)
🔹 GTM Execution & Monitoring:
- Responsible for new product launches within the local market
- Serve as a thought-leader in product launch alongside critical sales and brand marketing leaders
- Support the build of local joint business plans with retailers
- Forecast market share based on sell-in/sell-out
🔹 Product Ranging and Pricing:
- Responsible for the Country Retailer assortments and SKUs assortment and channel strategy (by retailer)
- Co-responsible with Trade Marketing for the Country Promotional Calendar and responsible for Pricing strategy
🔹 New Product Development:
- Provide feedback on NPD inputs (consolidate Country insights/feedback and share with Regional)
- Responsible for the Country Product Range & Roadmap locally from concept to shelf
- Oversee a rolling 6-24-month pipeline of new products within categories to launch within the local market
🔹 Product Testing:
- Provide feedback on claims
- Consult on product review and feedback (see consumer validation)
- Support in-market testing for concept and packaging
🎯 Required Qualifications
🔹 Education: Bachelor’s degree in marketing, business, communications, or a related field.
🔹 Language Skills: Fluent French and English
🔹 Experience: 4+ years of experience in Marketing (brand or Trade)
🔹 Skills: Decisive and action-oriented, proven ability to work with multiple agencies and suppliers, strong presentation, written and verbal communication skills, data analysis skills, ability to use Microsoft applications, exceptional communication and interpersonal skills, ability to think creatively and develop innovative solutions, evidence of good attention to detail, budget spendings tracking and management, eager to learn, at ease in dynamic and agile environment
💰 Compensation & Benefits
🔹 Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the role in Paris)
🔹 Benefits:
- Health Insurance
- Retirement Plans
- Paid Time Off
- Employee Stock Purchase Options
- Wellness Programs
- SharkNinja Product Discounts
📈 Applicant Insights
🔍 Company Context
🔹 Industry: Appliances, Electrical, and Electronics Manufacturing
🔹 Company Size: 1,001-5,000 employees
🔹 Founded: 1994
🔹 Company Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
🔹 Company Specialties: Consumer Goods and Product Marketing
📊 Role Analysis
🔹 Career Level: Mid-career level, with opportunities for growth and career acceleration
🔹 Reporting Structure: Reports directly to the Regional Category Marketing Manager
🔹 Work Arrangement: On-site, with occasional travel to regional offices and retailer locations
🔹 Growth Opportunities: Potential for career progression within the Marketing department or broader roles within the organization
🌍 Location & Work Environment
🔹 Office Type: Modern, collaborative office space in the heart of Paris (9th district)
🔹 Office Location(s): 89 A Street, Needham, MA 02494, US (global headquarters); Paris, Île-de-France, France (French office)
🔹 Geographic Context: Paris, Île-de-France, France - vibrant, multicultural city with a thriving business ecosystem
🔹 Work Schedule: Standard full-time work arrangement, with flexibility for remote work when needed
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interviews with the hiring manager and relevant team members
4. Final interview with the Regional Category Marketing Manager
🔹 Key Assessment Areas:
1. Marketing and communication skills
2. Data analysis and presentation skills
3. Cultural fit and team dynamics
4. Language proficiency (French and English)
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability
3. Research SharkNinja's products, company culture, and industry trends to demonstrate your enthusiasm and understanding of the role
🛠️ Tools & Technologies
🔹 Marketing Tools: Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, CRM (Salesforce, HubSpot, etc.)
🔹 Productivity Tools: Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace (Gmail, Google Docs, Sheets, Slides)
🔹 Project Management Tools: Asana, Trello, Jira, Microsoft Project
🔹 Design Tools: Adobe Creative Suite (Photoshop, Illustrator), Sketch, Figma
👔 Cultural Fit Considerations
🔹 Company Values: Outrageously Extraordinary mindset, pushing boundaries, delivering results, collaboration, and continuous learning
🔹 Work Style: Dynamic, agile, data-driven, and customer-focused
🔹 Self-Assessment Questions:
1. How do you approach working with multiple agencies and suppliers to achieve common goals?
2. Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
3. How do you ensure that your work aligns with the company's values and contributes to its overall success?
⚠️ Potential Challenges
🔹 Role-Specific Challenges:
1. Managing multiple stakeholders and balancing their expectations
2. Adapting to frequent changes in market dynamics and retailer requirements
3. Ensuring consistent communication and collaboration across remote teams
🔹 Company/Industry-Specific Challenges:
1. Navigating a competitive market and maintaining market share
2. Staying up-to-date with technological advancements and consumer trends
3. Balancing the need for innovation with operational efficiency
📈 Similar Roles Comparison
🔹 How This Role Differs from Related Positions:
1. Focus on Category Marketing vs. Brand Marketing or Trade Marketing
2. Responsibility for both local market insights and global strategy implementation
3. Collaboration with multiple departments (Sales, Trade Marketing, Product Development) to drive overall business growth
📝 Sample Projects
🔹 Project Examples:
1. Developing a successful product launch campaign for a new Ninja blender in the French market
2. Conducting market research to identify gaps in the Shark vacuum cleaner product line and developing strategies to address them
3. Collaborating with the regional team to optimize the promotional calendar and improve sales performance for Shark and Ninja products
💡 Key Questions to Ask During Interview
🔹 Questions to Ask the Hiring Manager:
1. How does this role fit into the overall marketing strategy for SharkNinja in France?
2. What are the key priorities for the first 90 days in this role?
3. How does the company support the professional development of its marketing employees?
🔹 Questions to Ask About the Team and Work Environment:
1. How does the marketing team collaborate with other departments, such as Sales and Product Development?
2. What are the most rewarding aspects of working at SharkNinja, according to current employees?
3. How does the company foster a culture of innovation and continuous learning?
📌 Next Steps for Applicants
🔹 To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability
4. Research SharkNinja's products, company culture, and industry trends to demonstrate your enthusiasm and understanding of the role
5. Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
