Category Marketing Specialist

📌 Core Information 🔹 Job Title: Category Marketing Specialist 🔹 Company: Heritage Auctions 🔹 Location: Dallas, Texas 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 7, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Heritage Auctions, the world's largest collectibles auctioneer and third-largest auction house, seeks a dynamic Category Marketing Specialist to join its Marketing Department. This role involves managing marketing campaigns for specific auctions and categories, collaborating with internal clients, and ensuring brand consistency. Key aspects include: - Owning end-to-end marketing campaigns for specific auctions and categories - Managing print marketing efforts and campaigns, working with graphic designers and print production vendors - Collaborating with internal clients and subject matter experts - Creating advertising plans and negotiating advertising rates - Liaising with other departments to ensure projects are delivered on time and within budget ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects with competing deadlines. 📋 Key Responsibilities ✅ Manage marketing campaigns for specific auctions and categories, from start to finish ✅ Collaborate with graphic designers, print production staff, and subject matter experts to produce marketing materials with brand consistency ✅ Create advertising plans, negotiate advertising rates, and manage insertion orders ✅ Liaise with other departments to ensure projects are delivered on time and within budget ✅ Discover unique stories behind auction items through regular interaction with subject matter experts ASSUMPTION: This role involves a high volume of work and quick turnaround demands, requiring strong time management and prioritization skills. 🎯 Required Qualifications Education: - Bachelor’s degree required Experience: - At least 5 years of hands-on marketing experience, preferably in the auction or collectibles industry - Experience supporting a sales or account/client team is highly desirable Required Skills: - Excellent written and verbal communication skills - Strong attention to detail and organizational skills - Ability to juggle and prioritize multiple projects with competing deadlines - Creative thinker, open to new ideas and viewpoints from co-workers - Objective and tactful; able to give and receive constructive criticism - Resilient team player with a sense of humor and thick skin who can see the big picture Preferred Skills: - Experience with the auction business and/or collectibles, fine art, or luxury lifestyle goods - Familiarity with Adobe Creative Suite or similar design software ASSUMPTION: Candidates with experience in the auction or collectibles industry will have a competitive advantage. 💰 Compensation & Benefits Salary Range: $65,000 - $85,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in the Dallas area) Benefits: - Medical, Dental, Vision coverage - Paid time off - 401k savings plans Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Heritage Auctions operates in the retail luxury goods and jewelry industry, specializing in rare collectibles, fine art, and luxury lifestyle items. Company Size: Heritage Auctions has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: Heritage Auctions was founded in 1976 and has since grown to become the largest auction house founded in the US. Company Description: - Heritage Auctions is the largest collectibles auctioneer and third-largest auction house in the world - Offers a wide range of auction categories, including US & World Coins, Rare Currency, Fine & Decorative Art, Western Art, Illustration Art, Vintage Comic Books & Comic Art, Movie Posters, Entertainment & Music Memorabilia, Jewelry & Timepieces, Vintage & Couture Handbags, Sports Collectibles, Historical & Political Memorabilia, Rare Books & Manuscripts, American Indian Art, Air & Space Memorabilia, Civil War Memorabilia, Vintage & Contemporary Photography, Nature & Science Specimens, Fine and Rare Wine, URL domain names, and other Intellectual Property, Luxury Real Estate, and more - Known for professional business practices and vast expertise in the field of art and collectibles Company Specialties: - Rare collectibles, jewelry, wine, art, and luxury lifestyle goods - Wholesale market: US Gold Coins - Expert appraisals: rare collectibles, jewelry, wine, art, and luxury lifestyle goods - Trusts & Estates Services: rare coins, collectibles, jewelry, wine, art, and luxury lifestyle goods - Museum Services: art & collectibles Company Website: www.HA.com ASSUMPTION: Heritage Auctions' extensive experience and expertise in the collectibles industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic environment. 📊 Role Analysis Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience seeking to advance their career in a fast-paced, dynamic environment. Reporting Structure: The Category Marketing Specialist will report to the Vice President of Marketing. Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates. Growth Opportunities: - Opportunities to work with a wide range of auction categories and collaborate with subject matter experts - Potential to advance within the Marketing Department or explore other departments within the company - Exposure to various aspects of the auction business, providing a well-rounded skillset and understanding of the industry ASSUMPTION: Heritage Auctions' diverse range of auction categories and departments offers marketing professionals the opportunity to grow both personally and professionally. 🌍 Location & Work Environment Office Type: Heritage Auctions' headquarters is located in Dallas, Texas, with additional offices in New York, Chicago, Beverly Hills, London, Hong Kong, and other cities. Office Location(s): - 2801 W. Airport Freeway, Dallas, Texas 75261-4127, US - 445 Park Avenue, First Floor, (near 57th Street), New York, NY 10022, US - 9478 West Olympic Blvd., First Floor, (at Beverly Drive), Beverly Hills, CA 90212, US - 603 Battery St, San Francisco, California 94111, US - 215 W Ohio St, Ste 1W, Chicago, Illinois 60654, US Geographic Context: - Dallas, Texas: The company's headquarters is located in the Dallas-Fort Worth metro area, offering a mix of urban and suburban living with a relatively low cost of living compared to other major US cities - New York, Chicago, Beverly Hills, London, Hong Kong: Heritage Auctions has additional offices in these global cities, providing opportunities for travel and international exposure Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime during peak auction periods ASSUMPTION: Heritage Auctions' diverse office locations and global presence offer marketing professionals the opportunity to work in dynamic, international environments. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the HR department 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the Vice President of Marketing Key Assessment Areas: - Marketing campaign management skills - Attention to detail and organizational skills - Ability to work well under pressure and meet tight deadlines - Creative thinking and problem-solving skills - Communication and interpersonal skills Application Tips: 1. Tailor your resume and cover letter to highlight your marketing campaign management experience, attention to detail, and ability to work well under pressure 2. Prepare examples of successful marketing campaigns you've managed, emphasizing your role in their success 3. Research Heritage Auctions and be prepared to discuss your interest in the company and the role ATS Keywords: Marketing, Campaign Management, Graphic Design Collaboration, Print Production, Advertising, Content Creation, Project Management, Digital Marketing, Team Collaboration, Negotiation, Time Management, Communication, Resilience ASSUMPTION: Heritage Auctions' interview process is designed to assess candidates' skills and cultural fit, with a focus on marketing campaign management and attention to detail. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Project management tools (Asana, Trello, or similar) - CRM software (Salesforce, HubSpot, or similar) ASSUMPTION: Heritage Auctions uses industry-standard marketing and project management tools to streamline workflows and improve collaboration. 👔 Cultural Fit Considerations Company Values: - Integrity: Upholding the highest ethical standards in all aspects of business - Expertise: Demonstrating deep knowledge and passion for the auction industry - Innovation: Embracing creativity and continuous improvement - Collaboration: Working together to achieve common goals - Customer Focus: Prioritizing the needs and satisfaction of clients and customers Work Style: - Fast-paced and dynamic environment - Strong emphasis on teamwork and collaboration - Results-driven and deadline-oriented - Open to new ideas and perspectives - Resilient and adaptable in the face of challenges Self-Assessment Questions: 1. How do you align with Heritage Auctions' core values, and can you provide an example of how you've demonstrated each value in your previous roles? 2. How comfortable are you working in a fast-paced, dynamic environment with tight deadlines and competing priorities? 3. How do you balance and separate the critical from the trivial during tight deadlines with very quick turnaround demands? ASSUMPTION: Heritage Auctions values candidates who are a strong cultural fit, with a focus on integrity, expertise, innovation, collaboration, and customer focus. ⚠️ Potential Challenges 1. Managing a high volume of marketing campaigns with competing deadlines 2. Working in a fast-paced, dynamic environment with tight deadlines 3. Collaborating with various internal clients and subject matter experts, each with their own priorities and expectations 4. Balancing the critical and trivial during tight deadlines with very quick turnaround demands ASSUMPTION: Heritage Auctions' fast-paced environment and high volume of work can present challenges, but also offers opportunities for growth and professional development. 📈 Similar Roles Comparison 1. Marketing Manager: Responsible for developing and executing marketing strategies, often with a broader scope and more strategic focus than the Category Marketing Specialist role 2. Marketing Coordinator: Typically entry-level or early-career role, focusing on supporting marketing campaigns and projects rather than managing them end-to-end 3. Account Executive: Responsible for managing client relationships and driving sales, rather than focusing on marketing campaign management ASSUMPTION: The Category Marketing Specialist role at Heritage Auctions offers a unique blend of marketing campaign management, collaboration, and project management responsibilities, distinct from other marketing roles. 📝 Sample Projects 1. Managing a marketing campaign for a high-profile auction, including print and digital advertising, direct mail, and event promotion 2. Collaborating with the digital marketing team to create and execute an email marketing campaign targeting a specific audience 3. Working with the photography department to select and edit images for use in marketing materials, ensuring brand consistency and high-quality visuals ASSUMPTION: Heritage Auctions' diverse range of auction categories and marketing channels offers marketing professionals the opportunity to work on a wide variety of projects. ❓ Key Questions to Ask During Interview 1. What are the most challenging aspects of this role, and how can I best prepare to succeed in them? 2. How does this role fit into the overall marketing strategy for Heritage Auctions? 3. What opportunities are there for professional growth and development within the Marketing Department and the company as a whole? 4. How does Heritage Auctions support work-life balance for its employees? 5. What are the most important priorities for this role in the first 30, 60, and 90 days? ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in and understanding of the role and the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3254341 2. Tailor your resume and cover letter to highlight your marketing campaign management experience, attention to detail, and ability to work well under pressure 3. Prepare examples of successful marketing campaigns you've managed, emphasizing your role in their success 4. Research Heritage Auctions and be prepared to discuss your interest in the company and the role 5. Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.