📌 Core Information
🔹 Job Title: Category Marketing Specialist
🔹 Company: Bass Pro Shops
🔹 Location: Springfield, MO (Bass Pro Shops Base Camp)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading small to medium scale marketing projects
- Executing and analyzing marketing strategies
- Collaborating with cross-functional teams
- Building relationships with internal and external partners
- Identifying new opportunities to drive business and customer engagement
ASSUMPTION: This role requires a balance of strategic thinking, project management, and cross-functional collaboration. It's ideal for a marketing professional looking to gain experience in leading projects and driving business growth.
📋 Key Responsibilities
✅ Develop and execute project plans, timelines, and profit/loss analysis
✅ Work with cross-functional teams to develop creative and copy, oversee communication plans, and integrate with brand management strategies
✅ Maintain relationships with internal and external partners through regular communication and coordinate training on projects
✅ Stay informed about industry and market trends to identify new opportunities
✅ Analyze existing marketing strategies to enhance customer acquisition, activation, and retention
✅ Perform other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires strong project management skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent experience
Experience: 2+ years of experience
Required Skills:
- Proven project management or knowledge around different project management practices
- Analytical mindset with the ability to dig into successes and opportunities for future projects
- Strong communication (written and verbal), mediation (conflict resolution) and facilitation skills
- Demonstrates personal initiative and willingly assumes responsibility and ownership
- Ability to build strong working relationships with internal and external customers
- Customer focused behavior relating to the company's mission statement
- Research mindset to self-educate on latest marketing trends related to product lane
- Proficiency in Windows, Excel, Word, and PowerPoint software
Preferred Skills:
- Experience in the retail or outdoor industry
- Fluency in additional languages
ASSUMPTION: While the role requires specific experience and skills, there's room for candidates from diverse backgrounds to bring unique perspectives to the team.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the retail sector)
Benefits:
- Medical, Dental, and Vision insurance
- Health Savings Account and Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings plan
- Paid holidays, vacation, and sick time
- Bass Pro Cares Fund
- Discounts on retail merchandise, restaurants, world-class resorts, and conservation attractions
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with the required experience level. The benefits package is comprehensive and includes health, retirement, and lifestyle benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically outdoor and sporting goods
Company Size: 10,001+ employees (large enterprise)
Founded: 1972, with headquarters in Springfield, MO
Company Description:
- Bass Pro Shops is North America’s premier outdoor and conservation company
- Founded by Johnny Morris, the company provides customers with premier destination retail in more than 150 locations across North America
- Bass Pro Shops is committed to inspiring people to enjoy, love, and conserve the great outdoors through its conservation mission
Company Specialties:
- Retail
- Hunting
- Sporting Goods
- Fishing
- Outdoor Recreation
- Camping
- Conservation
- and Backpacking
Company Website: http://www.basspro.com
ASSUMPTION: Working at Bass Pro Shops offers the opportunity to be part of a large, established company with a strong focus on conservation and outdoor recreation. The company's size and reach provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports to the Marketing Manager or similar role
Work Arrangement: On-site, with occasional travel up to 10% of the time for training, partner collaboration, etc.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Possibility to transition into other roles within the company, such as brand management or product development
ASSUMPTION: This role offers a mix of strategic and tactical marketing experience, with opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, outdoor-themed work environment
Office Location(s): Springfield, MO (Bass Pro Shops Base Camp)
Geographic Context:
- Springfield, MO, is located in the southwestern region of the state, with a population of approximately 167,000
- The city offers a mix of urban and outdoor recreational opportunities, with easy access to lakes, parks, and hiking trails
- Springfield has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for project needs
ASSUMPTION: The work environment at Bass Pro Shops is casual and collaborative, with a strong focus on the company's outdoor and conservation mission. The location in Springfield, MO, offers a mix of urban and outdoor recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Project management skills and experience
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Customer focus and understanding of the company's mission
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your project management, communication, and problem-solving skills
- Research the company and the outdoor industry to show your enthusiasm and knowledge
ATS Keywords: Marketing Specialist, Project Management, Marketing Strategy, Cross-Functional Teams, Customer Acquisition, Customer Retention, Brand Management, Retail Industry, Outdoor Industry, Conservation, Marketing Trends
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' project management, analytical, and communication skills. Demonstrating a strong fit with the company's mission and values will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on project management, analytics, and customer relationship management.
👔 Cultural Fit Considerations
Company Values:
- Passion for the outdoors and conservation
- Integrity and respect for customers, partners, and colleagues
- Excellence in all aspects of the business
- Innovation and continuous improvement
- Stewardship and responsibility for the environment
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and projects
- Results-driven and focused on achieving goals
- Customer-focused and committed to exceptional customer service
Self-Assessment Questions:
- How do you demonstrate your passion for the outdoors and conservation in your daily life and work?
- Can you provide an example of a time when you successfully managed a project with cross-functional teams?
- How do you stay organized and adaptable when faced with changing priorities or unexpected challenges?
ASSUMPTION: Bass Pro Shops values employees who are passionate about the outdoors, customer-focused, and committed to excellence. Candidates who can demonstrate these values and a strong fit with the company culture are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with industry trends and analyzing data to inform marketing strategies
- Occasional travel requirements
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong project management, communication, and analytical skills. Successful candidates will be able to balance multiple priorities, work effectively with diverse teams, and adapt to changing circumstances.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on leading small to medium-scale marketing projects rather than managing a team or department
- This role is specific to the retail and outdoor industry, with a focus on conservation and customer engagement
- Career progression in this role could lead to opportunities in brand management, product development, or other marketing specializations
ASSUMPTION: This role offers a unique blend of project management, strategic marketing, and industry-specific experience. Candidates should consider how this role fits with their long-term career goals and interests in the outdoor and retail industries.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line
- Analyzing customer data to identify trends and opportunities for customer acquisition, activation, and retention
- Collaborating with cross-functional teams to create and implement a communication plan for a major company initiative
ASSUMPTION: The projects in this role are likely to be diverse and varied, requiring strong project management, analytical, and communication skills. Candidates should be prepared to discuss their experience with similar projects in their interviews.
❓ Key Questions to Ask During Interview
- Can you describe the typical projects I would be working on in this role?
- How does this role fit into the broader marketing department and company strategy?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and environmental responsibility?
ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company. Asking thoughtful questions demonstrates engagement and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your project management, communication, and problem-solving skills
- Research the company and the outdoor industry to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
