📌 Core Information
🔹 Job Title: Content Strategy Lead - CBS - BMC - Content Services
🔹 Company: EY (Ernst & Young)
🔹 Location: Kochi, Kerala, India
🔹 Job Type: On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving cohesive content strategies for various platforms and audiences
- Collaborating with cross-functional teams to align content with business goals
- Creating and maintaining editorial calendars, content structures, and style guides
- Providing direction to creative and production teams on content execution
- Ensuring content compliance with EY's legal guidelines and quality standards
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to understand and articulate complex business ideas.
📋 Key Responsibilities
✅ Content Strategy Development: Devise and drive cohesive, inspiring, and sustainable content strategies for a range of platforms and audiences
✅ Content Creation: Create external and internal B2B content, including newsletters, mailers, articles, videos, posters, flyers, and brochures
✅ Content Editing: Edit content to ensure quality, consistency, and alignment with EY's purpose and editorial strategy
✅ Content Repurposing: Repurpose content to meet the needs of different readerships
✅ Stakeholder Liaison: Liaise with stakeholders and design teams to ensure seamless execution and delivery of projects
✅ Content Compliance: Ensure that the content is compliant with EY's legal guidelines
✅ Design Collaboration: Collaborate with design teams to ensure that content and design complement each other
✅ Quality Assurance: Ensure that customers receive the highest quality deliverables
✅ Independent Work: Work with minimal supervision and guidance
ASSUMPTION: This role requires a high level of independence and the ability to work effectively with minimal guidance.
🎯 Required Qualifications
Education: Bachelor's or master's degree, preferably in English literature or mass communication
Experience: At least 8-9 years of related experience
Required Skills:
- Proven expertise in creating engaging, inspiring, and persuasive B2B content
- Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
- Excellent interpersonal and written communication skills
- Good understanding of content strategy principles and processes
- Excellent attention to detail
Preferred Skills:
- Creative agency, advertising, or Big Four experience
- Aptitude and willingness to continually expand core skillset
ASSUMPTION: Candidates with experience in a creative agency, advertising, or Big Four environment may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 18,00,000 - 24,00,000 per annum (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- Continuous learning opportunities
- Flexible work arrangements to help achieve a healthy work-life balance
- Transformative leadership opportunities
- Diverse and inclusive culture
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: EY is a global leader in assurance, tax, transaction, and consulting services, with a strong presence in the business consulting and services sector.
Company Size: EY is a large organization with 201-500 employees in Kochi, Kerala, India, and over 64,000 employees globally.
Founded: EY was founded in 1998, with its headquarters in Nassau, Bahamas.
Company Description:
- EY exists to build a better working world, helping to create long-term value for clients, people, and society
- Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate
- Working across assurance, consulting, law, strategy, tax, and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today
Company Specialties:
- Assurance
- Consulting
- Law
- Strategy
- Tax
- Transactions
Company Website: www.ey.com
ASSUMPTION: EY's global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence.
Reporting Structure: The Content Strategy Lead will report directly to the Content Center of Excellence Manager and work closely with cross-functional teams.
Work Arrangement: This role is on-site, with a full-time work arrangement (40 hours per week).
Growth Opportunities:
- Potential to lead and mentor junior content strategists and writers
- Opportunities to work on high-visibility projects and campaigns
- Possibility to progress to a more senior role within the Content Center of Excellence or other EY departments
ASSUMPTION: This role offers significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: EY's Kochi office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Kochi, Kerala, India
Geographic Context:
- Kochi is the largest city in the Indian state of Kerala, with a population of over 2.1 million
- Kochi is known for its scenic beauty, cultural heritage, and historical significance
- Kochi has a tropical climate, with temperatures ranging from 25°C to 35°C throughout the year
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate project demands.
ASSUMPTION: Kochi's vibrant cultural scene and pleasant climate make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Content strategy development and execution
- Communication and interpersonal skills
- Cultural fit and alignment with EY's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your content strategy work and be ready to discuss them during the interview
- Research EY's company culture and be prepared to discuss how your values align with EY's
- Practice common interview questions and be ready to ask insightful questions about the role and company
ATS Keywords: Content Strategy, B2B Content Creation, Editing, Copywriting, Interpersonal Skills, Written Communication, Attention to Detail, Narrative Technique, Business Understanding, Stakeholder Liaison, Project Management, Content Compliance, Design Collaboration, Content Repurposing, Quality Assurance
ASSUMPTION: EY's application tracking system (ATS) may use these keywords to filter and rank candidates' resumes.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PPT)
- Project Management tools and methods
ASSUMPTION: Familiarity with these tools is essential for this role, as they are commonly used in content strategy and project management.
👔 Cultural Fit Considerations
Company Values:
- Building a better working world
- Integrity
- Quality
- One global team
- Respect for each other
- Supporting all of our people to achieve their personal and professional best
Work Style:
- Collaborative and inclusive
- Results-driven and focused on delivering exceptional client service
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for creating engaging, inspiring, and persuasive B2B content?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on delivering high-quality results under tight deadlines?
- Are you committed to building a better working world through your work?
ASSUMPTION: Candidates who align with EY's values and work style will be more successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and teams with varying priorities and expectations
- Adapting to changes in content strategy and project requirements
- Keeping up with industry trends and best practices in content strategy and B2B content creation
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Content Strategist vs. Content Manager: Content Strategists focus more on planning and strategy, while Content Managers oversee the entire content lifecycle and team
- B2B Content Creator vs. B2C Content Creator: B2B content requires a deep understanding of complex business concepts and targeting specific industry verticals, while B2C content is more consumer-focused
- Content Strategy Lead vs. Content Director: Content Strategy Leads focus on developing and executing content strategies, while Content Directors oversee the content function and team at a strategic level
ASSUMPTION: Understanding the differences between these roles can help candidates determine which role best fits their career goals and skillset.
📝 Sample Projects
- Developing a comprehensive content strategy for EY's global thought leadership campaign
- Creating a series of B2B articles and whitepapers on emerging technologies and their impact on businesses
- Managing the content creation and delivery process for EY's annual report
ASSUMPTION: These sample projects illustrate the range of responsibilities and the scale of work involved in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader content strategy and roadmap for EY's content services?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
- How does EY support the professional development and growth of its content strategists?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your content strategy work and be ready to discuss them during the interview
- Research EY's company culture and be prepared to discuss how your values align with EY's
- Practice common interview questions and be ready to ask insightful questions about the role and company
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
