📌 Core Information
🔹 Job Title: Chargé(e) d'études marketing audio H/F
🔹 Company: TF1
🔹 Location: Boulogne-Billancourt, Île-de-France, France
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Marketing of audio advertising offers and assistance to sales teams
- Market analysis and project management for digital audio initiatives
- Collaboration with internal teams and external partners
- Contribution to the development of new advertising products and services
ASSUMPTION: This role requires strong analytical skills, proficiency in Office Suite, and excellent communication skills. The ideal candidate will have a background in marketing within the media or advertising sector and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Marketing of Audio Advertising Offers (50%)
- Accompany sales teams in presentations to clients, providing media recommendations and analysis
- Develop marketing materials and presentations for new advertising products and services
- Contribute to the development of new advertising formats and services
✅ Market Analysis and Project Management (30%)
- Analyze audio advertising market trends and competitors' offerings
- Monitor audio consumption trends and audience measurement evolutions
- Manage digital audio projects with internal teams and external partners
✅ Marketing of the Audio Offer (10%)
- Participate in the development of marketing strategies for the audio offer
- Contribute to the creation of marketing materials and presentations for the audio offer
✅ Participation in Cross-Functional Projects (10%)
- Participate in workshops and working groups to develop marketing strategies and campaigns
- Contribute to the creation of marketing materials and presentations for cross-functional projects
ASSUMPTION: The role requires strong analytical skills, proficiency in Office Suite, and excellent communication skills. The ideal candidate will have a background in marketing within the media or advertising sector and be comfortable working in a fast-paced environment.
🎯 Required Qualifications
Education:
- Higher education degree in Marketing or Commerce (Bac +4 minimum)
Experience:
- At least one year of professional experience in marketing within the media or advertising sector
Required Skills:
- Proficiency in Office Suite (Excel and PowerPoint)
- Excellent oral and written communication skills
- Strong analytical skills
- Ability to work autonomously and in a team environment
- Knowledge of the media and advertising industry
Preferred Skills:
- Familiarity with audio advertising market trends and competitors' offerings
- Experience with digital audio projects and market analysis
ASSUMPTION: The ideal candidate will have a background in marketing within the media or advertising sector and be comfortable working in a fast-paced environment. They will also have strong analytical skills, proficiency in Office Suite, and excellent communication skills.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Healthy meals and snacks
- Flexible workspaces and remote work options
- Training opportunities and professional development
- Parental leave and partial childcare support
- Employee discounts and wellness programs
Working Hours: Full-time (35 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits may vary depending on the company's policies and the employee's tenure.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 1,001-5,000 employees
Founded: 1955
Company Description:
TF1 is a leading media company in France, operating in the broadcast and digital media sectors. It is known for its extensive range of content, including news, entertainment, and sports programming. TF1 also offers a variety of advertising solutions across its platforms.
Company Specialties:
- Content creation and distribution
- Advertising solutions
- Digital media and streaming services
- Production and distribution of audiovisual content
Company Website:
ASSUMPTION: TF1 is a well-established company with a strong presence in the broadcast and digital media industries. It offers a wide range of content and advertising solutions to its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The role reports directly to the Marketing Director for Audio Advertising.
Work Arrangement: On-site, with the possibility of remote work for certain tasks.
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Possibility to gain experience in digital audio and market analysis
ASSUMPTION: The role offers opportunities for career growth and development within the marketing department. It also provides the chance to work on high-profile projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with flexible workspaces and collaborative areas
Office Location: Boulogne-Billancourt, Île-de-France, France
Geographic Context:
- Located in the western suburbs of Paris, near the Seine River
- Close to public transportation and shopping centers
- Surrounded by residential areas and parks
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The office location offers a convenient and pleasant work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening with the HR department
3. On-site or virtual interview with the hiring manager and HR representative
4. Final interview with the Marketing Director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills, both written and verbal
- Knowledge of the media and advertising industry
- Ability to work autonomously and in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of market analysis and project management work to showcase your skills
- Research TF1's audio advertising offerings and be prepared to discuss them during the interview
ATS Keywords: Audio advertising, market analysis, project management, marketing strategy, advertising products, digital audio, media recommendations
ASSUMPTION: The application process focuses on assessing the candidate's analytical skills, communication skills, and industry knowledge. The ideal candidate will have a strong background in marketing within the media or advertising sector and be comfortable working in a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Google Analytics
- Social media analytics tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The role requires proficiency in Office Suite and familiarity with project management and analytics tools. The ideal candidate will have experience using these tools in a marketing or advertising context.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and respect
- Excellence and continuous improvement
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven decision-making
- Strong focus on results and performance
Self-Assessment Questions:
1. How do you approach market analysis and data-driven decision-making?
2. Can you provide an example of a successful marketing campaign you've worked on, and what was your role in it?
3. How do you handle working in a fast-paced, dynamic environment?
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong analytical skills. They will also be a team player and able to work collaboratively with cross-functional teams.
⚠️ Potential Challenges
1. Market fluctuations: The audio advertising market can be volatile, with changes in consumer behavior and competition.
2. Data analysis: The role requires strong analytical skills and the ability to interpret and act on data insights.
3. Stakeholder management: The role involves working with various internal teams and external partners, requiring strong communication and project management skills.
4. Workload management: The role may have periods of high workload, requiring strong time management and prioritization skills.
ASSUMPTION: The role presents challenges related to market fluctuations, data analysis, stakeholder management, and workload management. The ideal candidate will be able to navigate these challenges and thrive in a dynamic environment.
📈 Similar Roles Comparison
1. Audio Advertising Specialist: This role focuses more on the technical aspects of audio advertising, such as audio production and post-production. It may require less market analysis and project management experience.
2. Media Planner/Buyer: This role involves planning and purchasing advertising space across various media channels. It may require less market analysis and more focus on media strategy and negotiation.
3. Marketing Manager: This role is typically more senior and involves overseeing marketing strategies and teams. It may require less day-to-day market analysis and more focus on high-level strategy and leadership.
ASSUMPTION: The role of Chargé(e) d'études marketing audio H/F is unique in its focus on market analysis and project management for audio advertising. It requires a specific skill set and experience level that may differ from similar roles in the marketing and advertising fields.
📝 Sample Projects
1. Audio Advertising Market Analysis: Conduct a comprehensive analysis of the audio advertising market, including trends, competitors, and consumer behavior.
2. New Product Launch: Develop and execute a marketing strategy for the launch of a new audio advertising product or service.
3. Campaign Optimization: Analyze the performance of an existing audio advertising campaign and recommend optimizations to improve its effectiveness.
ASSUMPTION: The role involves a variety of projects, from market analysis and strategy development to campaign optimization and project management. The ideal candidate will have experience in these areas and be able to apply their skills to different projects.
❓ Key Questions to Ask During Interview
1. What are the key challenges facing the audio advertising market today, and how does this role address them?
2. How does this role collaborate with other departments, such as sales and production?
3. What opportunities are there for growth and development within the marketing department?
4. How does the company support work-life balance for its employees?
5. What are the company's plans for expanding its audio advertising offerings, and how does this role contribute to those plans?
ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the company, and the industry. They will also be able to articulate their skills and experiences in relation to the role's requirements.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare examples of market analysis and project management work to showcase your skills
4. Research TF1's audio advertising offerings and be prepared to discuss them during the interview
5. Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
