- Job Title: Chef de produits marketing offre (H/F/X)
- Company: GROUPE CANAL+ SA
- Location: Issy-les-Moulineaux, Île-de-France, France
- Job Type: Hybrid (2 days remote per week)
- Category: Broadcast Media Production and Distribution
- Date Posted: May 5, 2025
- Experience Level: 2-5 years
- Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and managing the evolution of offers while ensuring operational execution.
- Maximizing the Average Revenue Per User (ARPU) through upselling strategies.
- Managing partnerships effectively and maximizing their value within the offers.
- Collaborating with various teams to deploy offer evolutions across all sales channels.
- Presenting offer evolution results to top management and sharing best practices.
ASSUMPTION: This role requires a strong background in marketing, project management, and finance, as well as excellent analytical and leadership skills.
📋 Key Responsibilities
- Offer Evolution Management:
- Define and manage the evolution of offers in various contexts (integration or termination of partners, loss or acquisition of rights, creation of options, etc.).
- Deploy offer evolutions operationally across all sales channels in collaboration with commerce, legal, operations, and communication teams.
- Present offer evolution results to top management and share best practices.
- ARPU Maximization:
- Develop upselling strategies for new touchpoints, defining option matrices, deploying with operations and studio graphic teams, and tracking upsell rates in Amplitude and PowerBI.
- Refine existing options to improve upgrades on the existing customer base in collaboration with finance and marketing teams.
- Partner Management:
- Ensure the operational execution of partnerships, respecting KPls, special operations, and contracts.
- Maximize the value of partnerships within the offers for both prospects and customers.
- Synchronize the promotion of partner content across all business teams.
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management, analytical, and communication skills.
🎯 Required Qualifications
- Education: Bac+5 education in business or equivalent.
- Experience: A minimum of 2 years of experience in marketing offer management, including the launch of a new commercial offer or customer base management.
- Required Skills:
- Strong analytical skills and proficiency in Amplitude and PowerBI.
- Proficiency in JIRA.
- Excellent leadership skills and the ability to drive operational excellence.
- Strong business acumen and a customer-centric mindset.
- Excellent communication and collaboration skills.
- Fluency in English.
- Preferred Skills:
- Experience in the broadcast media industry.
- Familiarity with the French market and customer base.
ASSUMPTION: Given the role's focus on offer evolution, ARPU maximization, and partner management, candidates with relevant experience and strong analytical and leadership skills are preferred.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for similar roles in the broadcast media industry in France).
- Benefits:
- CANAL+ subscription.
- Film and series previews.
- Studio visits and participation in TV shows.
- Up to 3 days of solidarity engagement per year.
- Participation and profit-sharing.
- Attractive CSE benefits (e.g., holiday vouchers, Christmas bonus, reduced prices for sports, travel, and leisure activities, partial subscription fee reimbursement, etc.).
- Regular training and conference participation opportunities.
Working Hours: Full-time (35 hours/week) with flexible working hours and the possibility of working from home up to 2 days per week.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the broadcast media industry in France. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Broadcast Media Production and Distribution.
- Company Size: 5,001-10,000 employees.
- Founded: 1984 (as a French subscription-TV channel).
- Company Description: CANAL+ is a global media and entertainment company with 26.9 million subscribers worldwide, over 400 million monthly active users on its OTT and video streaming platforms, and a total of more than 9,000 employees. It generates revenues in 195 countries and operates directly in 52 countries, with leading positions in Pay-TV in 20 of them. CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution, and aggregation.
- Company Specialties: Global audiovisual group and content creator, producer, distributor, publisher, and aggregator.
📊 Role Analysis
- Career Level: Mid-level to senior.
- Reporting Structure: Reports directly to the Responsable Marketing Offres France.
- Work Arrangement: Hybrid (2 days remote per week).
- Growth Opportunities: Potential career progression within the marketing department or broader roles within the CANAL+ Group.
🌍 Location & Work Environment
- Office Type: Hybrid (2 days on-site, 3 days remote per week).
- Office Location: Issy-les-Moulineaux, Île-de-France, France.
- Geographic Context: Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living with easy access to the city center.
- Work Schedule: Full-time (35 hours/week) with flexible working hours and the possibility of working from home up to 2 days per week.
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to various employee preferences and needs.
💼 Interview & Application Insights
- Typical Process:
- Online application submission.
- Phone or video screening.
- On-site or virtual interviews with the hiring manager and relevant team members.
- Final decision and offer.
- Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Leadership and project management skills.
- Communication and collaboration skills.
- Industry-specific knowledge and market awareness.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions focusing on your problem-solving skills, leadership, and collaboration abilities.
- Familiarize yourself with the CANAL+ Group and its offerings to demonstrate your enthusiasm and understanding of the company.
🛠️ Tools & Technologies
- Amplitude (customer behavior analytics).
- PowerBI (business intelligence and data visualization).
- JIRA (project management).
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Google Workspace (Gmail, Google Drive, Google Docs, etc.).
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for data analysis, project management, and communication.
👔 Cultural Fit Considerations
- Company Values: Creativity, innovation, excellence, collaboration, and responsibility.
- Work Style: Dynamic, fast-paced, and collaborative environment with a strong focus on teamwork and cross-functional collaboration.
- Self-Assessment Questions:
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform a marketing strategy?
- Can you describe a situation where you had to manage multiple stakeholders and conflicting priorities? How did you handle it?
- How do you stay organized and manage your time effectively when working on multiple projects simultaneously?
ASSUMPTION: CANAL+ values candidates who align with their core values, thrive in a dynamic work environment, and can effectively manage multiple projects and stakeholders.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Balancing multiple projects and priorities.
- Managing stakeholders with varying expectations and requirements.
- Keeping up with industry trends and market changes.
- Company-Specific Challenges:
- Working in a large, matrixed organization with multiple departments and teams.
- Navigating a fast-paced, dynamic work environment.
- Maintaining a strong work-life balance.
📈 Similar Roles Comparison
- Career Path Comparison:
- This role can serve as a stepping stone to senior marketing management positions within the CANAL+ Group or other media and entertainment companies.
- Alternatively, it can lead to broader roles within the CANAL+ Group, such as business development, strategy, or operations.
- Industry-Specific Context:
- This role is unique to the broadcast media industry, focusing on offer evolution, ARPU maximization, and partner management.
- Similar roles in other industries may focus on product management, pricing strategy, or customer acquisition and retention.
📝 Sample Projects
- Developing and deploying an upselling strategy for a new touchpoint, such as a mobile app or smart TV platform.
- Managing the integration of a new partner, including contract negotiation, content integration, and promotional activities.
- Refining existing options to improve upgrades on the existing customer base, working collaboratively with finance and marketing teams.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing department and CANAL+ Group strategy?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the coming years, and how can this role contribute to them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://joinus.canalplus.com/job/Issy-les-Moulineaux-CDD-Chef-de-produits-marketing-offre-%28HFX%29/819780802/).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions focusing on your problem-solving skills, leadership, and collaboration abilities.
- Familiarize yourself with the CANAL+ Group and its offerings to demonstrate your enthusiasm and understanding of the company.
- Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
