📌 Core Information
🔹 Job Title: CDD Marketing Manager H/F
🔹 Company: Mattel
🔹 Location: Bagneux, Île-de-France, France
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local marketing strategies to gain market share in the doll category
- Overseeing a team of three Brand Managers
- Deploying and managing marketing strategies and media plans
- Analyzing market dynamics and consumer behavior
- Collaborating with internal and external stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix organization.
📋 Key Responsibilities
✅ Pilot the doll category (Barbie, Polly Pocket, etc.) for the French market
✅ Develop a deep understanding of the market, sales dynamics, and consumer behavior to create opportunities and mitigate risks
✅ Adopt a franchise approach, including content placement and product consumption, through cross-functional collaboration
✅ Manage the portfolio strategy
✅ Deploy and manage A&P strategies and media plans
✅ Monitor operational results and initiative effectiveness, taking corrective actions as needed
✅ Foster a culture of challenging the status quo within the team
✅ Develop the team, provide leadership, and ensure engagement
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of experience in team management, preferably in a commercial or marketing environment (toy, consumer goods, or related industries)
Required Skills:
- Proven experience in a large, international matrix organization
- Ability to set priorities, bring new ideas, improve processes, and take corrective actions
- Global vision
- Digital knowledge
- Proven ability to inspire and motivate a team, guiding it effectively and efficiently
Preferred Skills:
- Experience in the toy industry or related fields
- Fluency in English and proficiency in French
ASSUMPTION: Candidates with experience in the toy industry or related fields may have a competitive edge.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (based on industry standards for mid-senior level marketing roles in France)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Mattel products
- Opportunities for professional development and growth
Working Hours: Full-time (37.5 hours/week), Monday to Friday
ASSUMPTION: The salary range is an estimate based on market data for similar roles in France. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in a highly competitive market with a strong focus on innovation and creativity.
Company Size: Mattel has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: 1945, with a rich history and iconic brands such as Barbie, Hot Wheels, and Fisher-Price.
Company Description:
- Mattel empowers generations to explore the wonder of childhood and reach their full potential through its portfolio of iconic brands.
- The company treats play as a critical language, representing the world authentically through its products and content.
- Mattel is recognized as a Great Place to Work™ and one of Fast Company’s Best Workplaces for Innovators.
Company Specialties:
- Toy and entertainment manufacturing
- Brand management and licensing
- Content creation and distribution
- Retail and e-commerce collaboration
Company Website: Mattel.com
ASSUMPTION: Mattel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director for France and manages a team of three Brand Managers.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior marketing role or management position within Mattel's French organization
- Expansion into international roles within Mattel's global marketing team
- Development of skills in strategic planning, team management, and cross-functional collaboration
ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within Mattel.
🌍 Location & Work Environment
Office Type: Mattel's French headquarters is located in Bagneux, a suburb of Paris, with a modern and collaborative work environment.
Office Location(s): 40 avenue Aristid Briand - Immeuble le Network 1, Bagneux, France
Geographic Context:
- Bagneux is located in the southern suburbs of Paris, offering easy access to the city center and surrounding areas.
- The region benefits from a mild oceanic climate, with moderate winters and warm summers.
- Bagneux is well-connected by public transportation, with multiple train and bus lines serving the area.
Work Schedule: Standard office hours, with flexibility for remote work as needed.
ASSUMPTION: The office location in Bagneux provides easy access to Paris and its amenities, while offering a more affordable cost of living compared to the city center.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Director and potential team members
- Final interview with the HR department or a senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Adaptability and resilience in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your strategic planning, team management, and cross-functional collaboration experiences
- Research Mattel's brand portfolio and market position to demonstrate your understanding of the company and its products
ATS Keywords: Marketing Manager, Brand Management, Team Leadership, Strategic Planning, Cross-Functional Collaboration, Consumer Behavior, Market Analysis
ASSUMPTION: Mattel's recruitment process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Adobe Campaign)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Mattel values innovation, originality, and the power of play
- Collaboration: Mattel fosters a culture of partnership and teamwork
- Integrity: Mattel is committed to ethical business practices and responsible corporate citizenship
Work Style:
- Strategic and forward-thinking
- Adaptable and resilient in a dynamic work environment
- Collaborative and inclusive, with a focus on team success
Self-Assessment Questions:
- How have you demonstrated creativity and innovation in your previous roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach challenges and setbacks in a dynamic work environment?
ASSUMPTION: Mattel's culture values creativity, collaboration, and integrity, with a focus on empowering employees to reach their full potential.
⚠️ Potential Challenges
- Managing a team remotely and ensuring engagement and productivity
- Navigating a large, international organization with multiple stakeholders
- Adapting to changes in the market and consumer behavior
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and effective communication skills.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in its focus on the doll category and the need to manage a team of Brand Managers
- Mattel's marketing organization is structured differently from other toy or consumer goods companies, with a stronger emphasis on brand management and licensing
- Career progression in Mattel may differ from other companies, with opportunities for international roles and brand management experience
ASSUMPTION: Understanding Mattel's unique structure and culture is essential for success in this role.
📝 Sample Projects
- Developing a strategic plan to increase market share for the Barbie brand in France
- Managing a team to execute a successful product launch for a new doll line
- Collaborating with cross-functional teams to create targeted marketing campaigns for specific consumer segments
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Mattel France?
- What are the key priorities for the first 90 days in this role?
- How does Mattel support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the doll category in the French market, and how can this role address them?
- How does Mattel foster a culture of innovation and creativity within its marketing organization?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your understanding of Mattel's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mattel careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic planning, team management, and cross-functional collaboration experiences
- Research Mattel's brand portfolio and market position to demonstrate your understanding of the company and its products
- Follow up with the HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
