📌 Core Information
🔹 Job Title: CDD - Marketing Manager H/F (maternity cover)
🔹 Company: Mattel
🔹 Location: Bagneux, Île-de-France, France
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local marketing strategies to gain market share in the doll category
- Managing a team of three Brand Managers
- Deploying and managing A&P strategies and media plans
- Ensuring sustainable profitable growth
- Collaborating with internal and external stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Pilot the doll category in the French market
✅ Develop market expertise and identify opportunities
✅ Collaborate with cross-functional teams to implement content placement and product consumption strategies
✅ Deploy and manage A&P strategies and media plans
✅ Monitor operational results and take corrective actions when necessary
✅ Foster a culture of innovation and continuous improvement within the team
ASSUMPTION: The role may involve occasional travel to attend meetings or industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of experience in a commercial/marketing environment, preferably in the toy or consumer goods industry
Required Skills:
- Proven experience in team management
- Strategic and tactical mindset
- Creativity and proactivity
- Strong collaboration and influencing skills
- Fluency in English and proficiency in French
Preferred Skills:
- Experience in a matrix organization
- Digital marketing expertise
- Strong analytical skills
ASSUMPTION: Candidates with experience in a similar role within a large, international organization will be at an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the consumer goods industry)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Mattel products
- Opportunities for professional development and growth
Working Hours: Full-time (35 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the highly competitive toy industry.
Company Size: Mattel is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: 1945, in El Segundo, California, USA
Company Description:
- Mattel is the owner of iconic brand portfolios, including Barbie, Hot Wheels, Fisher-Price, and American Girl
- The company engages consumers through toys, content, consumer products, digital, and live experiences
- Mattel is recognized as a Great Place to Work™ and one of Fast Company’s Best Workplaces for Innovators
Company Specialties:
- Toy manufacturing and design
- Brand management and licensing
- Entertainment production and distribution
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel's success is driven by its ability to create innovative products and experiences that inspire and entertain children worldwide.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and manages a team of three Brand Managers.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Progression to a senior marketing role within Mattel
- Expanding responsibilities and team management opportunities
- Potential international assignments within the Mattel organization
ASSUMPTION: Successful candidates will have a strong track record of driving growth and market share in a competitive environment.
🌍 Location & Work Environment
Office Type: Mattel's Bagneux office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 40 avenue Aristid Briand - Immeuble le Network 1, Bagneux, France
Geographic Context:
- Bagneux is located in the southern suburbs of Paris, offering easy access to the city and its amenities
- The region is home to a thriving business ecosystem, with numerous multinational corporations and startups
- Bagneux offers a mix of urban and suburban living, with a variety of housing options and green spaces
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 12:00 PM and 2:00 PM to 5:00 PM.
ASSUMPTION: The work environment at Mattel is dynamic, fast-paced, and highly collaborative, with a strong focus on results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Creativity and innovation
- Collaboration and stakeholder engagement
- Language proficiency in English and French
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past achievements in marketing and team management
- Research Mattel's brand portfolio and industry trends to demonstrate your understanding of the business
ATS Keywords: Marketing Manager, Brand Management, A&P Strategies, Media Planning, Market Share, Team Management, Consumer Goods, Toy Industry, Strategic Thinking, Collaboration
ASSUMPTION: The application process at Mattel is designed to assess candidates' strategic thinking, leadership, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Successful candidates will be comfortable using a range of marketing and project management tools to drive results and collaborate effectively with their team.
👔 Cultural Fit Considerations
Company Values:
- Creativity is our superpower
- We collaborate to bring our best ideas to life
- We innovate to create new and better ways of doing things
- We execute with excellence and accountability
Work Style:
- Fast-paced and dynamic
- Highly collaborative and cross-functional
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a creative and innovative environment?
- Are you comfortable working in a matrix organization with multiple stakeholders?
- Do you have a proven track record of driving growth and market share in a competitive environment?
ASSUMPTION: Successful candidates will be highly creative, collaborative, and results-driven, with a strong ability to work effectively in a matrix organization.
⚠️ Potential Challenges
- Managing a team through a period of change and transition
- Navigating a complex, matrix organization
- Balancing short-term priorities with long-term strategic goals
- Operating in a highly competitive and dynamic market
ASSUMPTION: Successful candidates will be adaptable, resilient, and able to thrive in a fast-paced, ever-changing environment.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in its focus on the doll category and its temporary nature
- Mattel's marketing function is more complex and matrixed than in smaller organizations
- Career progression opportunities may be more limited due to the temporary nature of the role
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired career path.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive sales of a specific doll line
- Conducting market research to identify trends and opportunities in the doll category
- Collaborating with cross-functional teams to launch a new doll product line
ASSUMPTION: Successful candidates will have experience managing marketing projects from start to finish and driving results through strategic and tactical initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the broader marketing strategy for Mattel's doll category?
- What are the most important qualities and skills for success in this role?
- How does Mattel support the growth and development of its marketing talent?
- What is the typical career path for someone in this role?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and organization with their long-term career goals and aspirations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/MattelInc/744000067424643-cdd-marketing-manager-h-f-maternity-cover
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing and team management
- Prepare examples of your past achievements in marketing and team management to demonstrate your qualifications
- Research Mattel's brand portfolio and industry trends to demonstrate your understanding of the business
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
