📌 Core Information
🔹 Job Title: Chef de Projet Acquisition & Média F/H - Erborian
🔹 Company: L'Occitane
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing acquisition strategies across various digital channels
- Managing campaign performance and optimizing budgets
- Creating and supervising media content
- Expanding international market presence
- Analyzing and reporting on campaign performance
ASSUMPTION: This role requires a strong background in digital acquisition and media management, with a focus on performance-driven strategies and international market expansion.
📋 Key Responsibilities
✅ Developing and implementing acquisition strategies across various digital channels (SEA, SMA, Display, Programmatic, Affiliation, VOD, Retargeting)
✅ Managing campaign performance and optimizing budgets
✅ Creating and supervising media content (videos, banners, texts, UGC)
✅ Expanding international market presence (France, UK, US, and emerging markets)
✅ Analyzing and reporting on campaign performance (sessions, conversion rates, panier moyen, CA, ROAS, impressions, reach, video completion rates)
✅ Coordinating with CRM, e-commerce, and international teams for campaign alignment
✅ Managing lead generation campaigns through partners and CRM integration
ASSUMPTION: This role involves a high degree of autonomy and requires strong analytical, organizational, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2 to 3 years of experience in digital acquisition or media, preferably in an international setting
Required Skills:
- Proficient in English (bilingual)
- Strong knowledge of digital acquisition channels and analytics tools (Google Ads, Meta, Google Analytics, DV360, SA360)
- Experience in budget management and performance optimization
- Ability to manage multiple markets and stakeholders
- Strong analytical and reporting skills
Preferred Skills:
- Experience in the beauty or retail industry
- Fluency in additional languages (French, Spanish)
- Knowledge of CRM systems
ASSUMPTION: The ideal candidate will have a strong background in digital acquisition and media management, with a focus on performance-driven strategies and international market expansion.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (based on experience and market standards for similar roles in Paris)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discount on L'Occitane products
- Access to training and development opportunities
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in Paris. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 5,001-10,000 employees (global)
Founded: 1976 (headquarters in Geneva, Switzerland)
Company Description:
- L'Occitane is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products
- The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores
- The Group's portfolio includes brands such as Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro, and Dr. Vranjes Firenze
- The Group is committed to investing in communities, biodiversity, reducing waste, and finding sustainable solutions to create a better and healthier planet
Company Specialties:
- Beauty
- Retail
- and Cosmetics
Company Website: group.loccitane.com
ASSUMPTION: L'Occitane is a well-established company in the beauty and wellness industry, with a strong commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director or a similar position
Work Arrangement: On-site, full-time (35 hours/week)
Growth Opportunities:
- Potential advancement to a senior role within the marketing department
- Possibility to take on additional responsibilities or manage a team in the future
- Opportunities for international assignments or relocations
ASSUMPTION: This role offers strong growth potential within the marketing department and the possibility of international assignments.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Paris
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France
- It is a major global hub for fashion, art, culture, and business
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and parks
Work Schedule: Full-time (35 hours/week), with flexibility for occasional overtime
ASSUMPTION: Working in Paris offers a dynamic and multicultural environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director or a similar position
- Background check and offer
Key Assessment Areas:
- Digital acquisition and media management skills
- Analytical and reporting abilities
- Budget management and performance optimization
- International market expansion experience
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your proficiency in English and any additional languages
- Showcase your understanding of digital acquisition channels and analytics tools
- Prepare for behavioral and situational interview questions related to campaign management, budget optimization, and international market expansion
ATS Keywords: Digital Acquisition, Media Management, Budget Optimization, Campaign Strategy, International Market Expansion, Performance Analysis, CRM Coordination, English Proficiency, Teamwork, Creativity, Attention to Detail
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical abilities, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads, Instagram Ads)
- Google Analytics
- DV360
- SA360
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital acquisition and media management.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Responsibility
- Innovation
- Sustainability
- Collaboration
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and performance-driven
Self-Assessment Questions:
- How do you approach developing and implementing acquisition strategies across various digital channels?
- Can you describe a time when you managed a campaign budget and optimized performance?
- How do you ensure the quality and consistency of media content across multiple channels and markets?
- How do you adapt to working in an international and multicultural environment?
ASSUMPTION: L'Occitane values candidates who are passionate about the beauty and wellness industry, committed to sustainability, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple campaigns and budgets simultaneously
- Adapting to the fast-paced and dynamic nature of the digital acquisition landscape
- Collaborating with international teams and stakeholders
- Balancing performance optimization with brand consistency and creativity
- Navigating a large and complex organization with numerous departments and teams
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is similar to a Digital Acquisition Manager or Media Manager position in a retail or e-commerce company
- However, it offers a unique focus on international market expansion and a strong commitment to sustainability
- Compared to other mid-level marketing roles, this position requires a higher degree of autonomy and responsibility
ASSUMPTION: This role offers a unique blend of digital acquisition and media management experience, with a strong focus on international market expansion and sustainability.
📝 Sample Projects
- Developing and implementing a performance-driven acquisition strategy for the US market
- Managing a multi-million-euro budget across various digital channels and optimizing performance
- Creating and supervising media content for a global campaign, ensuring brand consistency and localization
- Expanding market presence in emerging markets, such as Southeast Asia or the Middle East
ASSUMPTION: These sample projects demonstrate the diverse and challenging nature of the Chef de Projet Acquisition & Média role at L'Occitane.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and company goals?
- What are the main challenges facing the digital acquisition and media management team, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions related to campaign management, budget optimization, and international market expansion
- Research the company and its products to demonstrate your enthusiasm and understanding
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
