📌 Core Information
🔹 Job Title: CDI - Chef(fe) de produit Marketing Prospective et Multiscreen (H/F)
🔹 Company: TF1
🔹 Location: Boulogne-Billancourt, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: Thu Apr 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with possibility of 2 days/week remote work
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Analyzing and prospecting the media and advertising market
- Developing marketing strategies for TF1 Pub's multiscreen offer
- Supporting commercial teams in their sales efforts
- Collaborating with European syndicates and benchmarking competitors
ASSUMPTION: This role requires a strong understanding of the media and advertising landscape, as well as excellent analytical and communication skills.
📋 Key Responsibilities
✅ Conducting market analysis and prospecting for TF1 Pub's advertising market
✅ Developing marketing strategies for TF1 Pub's multiscreen offer (TV, digital, parrainage)
✅ Supporting commercial teams in their sales efforts by providing analysis and argumentation
✅ Collaborating with European syndicates (SNPTV, Egta) for benchmarking and ad-hoc requests
✅ Contributing to the marketing of TF1 Pub's offers and the elaboration of the regie's discourse
ASSUMPTION: This role involves a mix of analytical, strategic, and communication tasks, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Commerce, or a related field (Bac +4 minimum)
Experience: 3-4 years of experience in marketing, ideally in a media agency, media consultancy, or media sales role
Required Skills:
- Proficient in Microsoft Office Suite (Excel and PowerPoint)
- Excellent oral and written communication skills in French and English
- Strong analytical skills and ability to synthesize information
- Proficient in market research and data analysis
- Ability to work independently and in a team
Preferred Skills:
- Knowledge of the French media landscape
- Experience with media planning tools
- Fluency in additional languages
ASSUMPTION: Given the role's focus on market analysis and international collaboration, proficiency in additional languages would be an asset.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (based on industry standards for a mid-level marketing role in the Paris area)
Benefits:
- Health insurance
- Retirement savings plan
- Meal vouchers
- Access to company's sports facilities and cultural activities
Working Hours: Full-time position with flexible hours and possibility of remote work (2 days/week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the Paris area. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcasting and Media Production
Company Size: Large (1,001-5,000 employees)
Founded: 1935
Company Description:
- TF1 is the leading private television network in France, with a strong presence in both linear and digital media
- The company offers a wide range of content, including news, entertainment, sports, and movies, across its various channels and platforms
- TF1 Pub is the advertising sales division of TF1, responsible for selling advertising space across the group's channels and platforms
Company Specialties:
- Broadcasting and media production
- Advertising sales and marketing
- Digital media and streaming
Company Website: https://www.groupe-tf1.fr/fr
ASSUMPTION: TF1's large size and diverse range of content and platforms offer applicants a wide range of opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a management role
Reporting Structure: This role reports to the Director of Marketing and R&D at TF1 Pub
Work Arrangement: On-site with possibility of remote work (2 days/week)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunity to work on high-visibility projects with significant impact on the company's advertising sales
- Chance to gain experience in a large, well-established media company with a diverse range of content and platforms
ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition.
🌍 Location & Work Environment
Office Type: Modern, well-equipped offices with flexible workspaces and collaborative areas
Office Location(s): Boulogne-Billancourt, Île-de-France, France
Geographic Context:
- Boulogne-Billancourt is a western suburb of Paris, with easy access to public transportation and amenities
- The area is home to many media and entertainment companies, providing a vibrant and dynamic work environment
- France offers a high quality of life, with excellent healthcare, education, and cultural attractions
Work Schedule: Full-time position with flexible hours and possibility of remote work (2 days/week)
ASSUMPTION: The flexible work arrangement and modern office environment provide a good work-life balance and support productivity.
💼 Interview & Application Insights
Typical Process:
- Phone screening with the Talent Acquisition Specialist
- On-site or video interview with the Manager N+1 and the Talent Acquisition Specialist
- On-site or video interview with the N+2
- On-site or video interview with the HR Manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Knowledge of the media and advertising landscape
Application Tips:
- Highlight relevant experience and skills in your resume, using keywords from the job description
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
- Prepare examples of your market analysis and strategic planning skills to discuss during the interview
ATS Keywords: Market analysis, advertising sales, marketing strategy, multiscreen, TF1 Pub, SNPTV, Egta, benchmarking, argumentation
ASSUMPTION: Given the competitive nature of the media and advertising industry, applicants should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Media planning tools (e.g., Mediametrie, Kantar)
- Data analysis tools (e.g., SPSS, R)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Innovation
- Collaboration
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to synthesize complex information?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you share TF1's commitment to innovation, expertise, and responsibility?
ASSUMPTION: Applicants should assess their fit with TF1's values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the rapidly evolving media and advertising landscape
- Adapting to a large, complex organization with a diverse range of content and platforms
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a demanding work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Market Research Analyst position in a media or advertising company
- However, it offers a unique focus on the multiscreen advertising market and the opportunity to work for one of France's leading media companies
- Career progression may involve moving into a management role or specializing in a specific area of the media and advertising landscape
ASSUMPTION: Applicants should consider how this role compares to similar positions in the industry and how it aligns with their career goals.
📝 Sample Projects
- Conducting a comprehensive market analysis of the multiscreen advertising market in France
- Developing a marketing strategy for a new TF1 Pub advertising product or service
- Supporting the commercial team in a high-stakes sales pitch by providing tailored analysis and argumentation
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and advertising strategy for TF1 Pub?
- What opportunities are there for professional development and growth within the company?
- How does TF1 Pub support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions demonstrate the applicant's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TF1 careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your market analysis and strategic planning skills to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
