CDI - COMMERCIAL & MARKETING DIRECTOR - (F/H/X)

📌 Core Information

🔹 Job Title: CDI - COMMERCIAL & MARKETING DIRECTOR - (F/H/X)

🔹 Company: GROUPE CANAL+ SA

🔹 Location: Rangoun, MM

🔹 Job Type: Full-Time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic direction and overseeing the entire revenue generation lifecycle
• Maximizing subscriber value, ARPU, and platform growth
• Managing B2C and B2B channels, customer retention strategies, and partnership development
• Collaborating with cross-functional teams to drive initiatives that improve renewals and customer loyalty
• Analyzing market trends, competition, and external context to develop a business plan aligned with objectives

ASSUMPTION: This role requires a strategic thinker with a strong track record in leading teams and driving growth strategies, as well as excellent communication and analytical skills.

📋 Key Responsibilities

✅ Create, communicate, and implement effective sales strategies to expand local market share and achieve revenue targets

✅ Lead and drive sales results across all channels (direct, indirect, B2B/corporate)

✅ Oversee the CANAL+ Myanmar Direct, Indirect & B2B Sales teams and manage key stakeholder relationships

✅ Lead and mentor sales teams, fostering a high-performance culture and ensuring team members meet their goals

✅ Analyze market trends and adjust sales approaches to maximize revenue potential

✅ Actively seek new business opportunities and partnerships within the pay-TV market to expand the company’s reach and revenue

✅ Develop and lead strategies for customer retention, renewal marketing, and growth for DTT & DTH platforms

✅ Manage the end-to-end customer lifecycle, ensuring high retention rates, ARPU maximization, and overall subscriber satisfaction

✅ Identify and capitalize on upsell, cross-sell, and win-back opportunities to maximize customer value

✅ Collaborate with cross-functional teams to ensure alignment and drive initiatives that improve renewals and customer loyalty

✅ Serve as the strategic lead for retention and renewal campaigns, ensuring timely and seamless execution

✅ Build and maintain strong relationships with existing partners, leveraging these connections to boost customer value and retention

✅ Identify and onboard new partners to expand renewal channels and enhance customer engagement

✅ Translate customer and business data into actionable commercial plans

✅ Develop pricing, offers, and packaging strategies in coordination with relevant teams

✅ Analyze market trends, competition, and external context to develop a business plan aligned with objectives

✅ Regularly present performance reviews and action plans to CANAL+ Myanmar leadership

ASSUMPTION: This role requires a strong understanding of customer lifecycle management, retention marketing, and product ownership, ideally in the pay-TV, OTT, or telecommunications sectors.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Business, Marketing, or a related field

Experience: 10+ years of experience in customer lifecycle management, retention marketing, or product ownership, ideally in the pay-TV, OTT, or telecommunications sectors

Required Skills:

• Strategic thinking and planning
• Cross-functional team leadership
• ARPU optimization and churn reduction
• Data analysis and insights-driven decision making
• Excellent communication and interpersonal skills
• Strong negotiation and problem-solving skills

Preferred Skills:

• Fluency in local language(s)
• Experience working in the Myanmar market
• Knowledge of local competitors and market trends

ASSUMPTION: Candidates with experience in the pay-TV, OTT, or telecommunications sectors will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: Due to the lack of salary information, we estimate the salary range for this role to be between $80,000 and $120,000 USD per year, based on industry standards for a Commercial & Marketing Director with 10+ years of experience in the pay-TV or telecommunications sectors in the Rangoun, MM area.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position, with standard working hours Monday through Friday, 9:00 AM to 5:00 PM, with flexibility as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s experience, skills, and the company’s internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1984 (as a French subscription-TV channel)

Company Description:

• Global media and entertainment company with 26.9 million subscribers worldwide
• Operates across the entire audio-visual value chain, including production, broadcast, distribution, and aggregation
• Home to STUDIOCANAL, Dailymotion, Thema, and CanalOlympia
• Has significant equity stakes in MultiChoice, Viaplay, and Viu

Company Specialties:

• Global audiovisual group and content creator
• Producer, distributor, publisher, and aggregator

Company Website: https://www.canalplusgroup.com/en

ASSUMPTION: CANAL+ Group is a well-established and respected global media and entertainment company with a strong presence in the pay-TV industry.

📊 Role Analysis

Career Level: Senior-level management position

Reporting Structure: Reports directly to CANAL+ Myanmar leadership

Work Arrangement: On-site, full-time position with standard working hours and flexibility as needed

Growth Opportunities:

• Potential to grow within the CANAL+ Group’s global organization
• Opportunities to work on high-impact projects and initiatives
• Chance to develop leadership and management skills

ASSUMPTION: This role offers significant growth potential for the right candidate, both within the CANAL+ Myanmar organization and across the global CANAL+ Group.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Rangoun, MM

Geographic Context:

• Rangoun is the largest city and commercial hub of Myanmar
• Known for its diverse culture, rich history, and vibrant arts scene
• Offers a mix of traditional and modern amenities, with a growing expat community

Work Schedule: Standard working hours Monday through Friday, 9:00 AM to 5:00 PM, with flexibility as needed

ASSUMPTION: Rangoun offers a dynamic and multicultural work environment, with a mix of traditional and modern amenities that cater to a variety of lifestyles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager
• Final round interview with CANAL+ Myanmar leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional team leadership
• ARPU optimization and churn reduction
• Data analysis and insights-driven decision making
• Communication and interpersonal skills
• Problem-solving and negotiation skills
• Cultural fit and alignment with CANAL+ Group values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the pay-TV industry and CANAL+ Group’s business
• Showcase your ability to lead teams and drive growth strategies
• Prepare examples of your experience with customer lifecycle management, retention marketing, and ARPU optimization
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Customer lifecycle management, retention marketing, product ownership, sales strategies, cross-functional team leadership, ARPU optimization, churn reduction, data analysis, negotiation skills, problem-solving, communication skills, market analysis, partnership development, customer satisfaction, performance review

ASSUMPTION: CANAL+ Group uses Applicant Tracking System (ATS) software to manage job applications and may use specific keywords to filter resumes.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, and data analysis tools, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Excellence and quality
• Responsibility and sustainability
• Diversity and inclusion
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Data-driven decision making
• Results-oriented and goal-focused
• Strong emphasis on customer satisfaction and retention

Self-Assessment Questions:

• Do you have a proven track record of leading cross-functional teams and driving customer retention and growth strategies?
• Are you comfortable working in a dynamic and fast-paced work environment, with a strong emphasis on data-driven decision making?
• Do you thrive in a collaborative and team-oriented work culture, with a focus on customer satisfaction and retention?

ASSUMPTION: CANAL+ Group values candidates who align with their core values and work style, with a strong focus on creativity, innovation, and data-driven decision making.

⚠️ Potential Challenges

• Competitive pay-TV market with established local and international players
• Managing a diverse customer base with varying needs and preferences
• Balancing short-term revenue targets with long-term strategic goals
• Navigating regulatory and compliance requirements in the pay-TV industry
• Adapting to technological changes and industry trends in the digital landscape

ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic and adaptable approach to succeed in the competitive pay-TV market.

📈 Similar Roles Comparison

• Unlike other commercial or marketing director roles, this position focuses specifically on the pay-TV industry and customer lifecycle management
• CANAL+ Group’s global presence and diverse business portfolio offer unique growth and development opportunities
• This role requires a strong understanding of the pay-TV industry and customer lifecycle management, with a focus on ARPU optimization and churn reduction

ASSUMPTION: This role offers a unique blend of strategic, operational, and customer-focused responsibilities, with a strong emphasis on driving growth and retention in the pay-TV industry.

📝 Sample Projects

• Developing and implementing a comprehensive customer retention strategy for CANAL+ Myanmar’s DTT and DTH platforms
• Identifying and capitalizing on upsell, cross-sell, and win-back opportunities to maximize customer value and ARPU
• Collaborating with cross-functional teams to improve renewals and customer loyalty, resulting in a 15% increase in customer retention rates

ASSUMPTION: These sample projects demonstrate the strategic and customer-focused nature of the commercial and marketing director role within CANAL+ Group.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does CANAL+ Myanmar support the growth and development of its commercial and marketing directors?
• What are the most significant challenges facing the CANAL+ Myanmar team in the current market landscape?
• How does CANAL+ Myanmar approach partnerships and collaborations with local and international players in the pay-TV industry?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company’s expectations for your success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your experience with customer lifecycle management, retention marketing, and ARPU optimization
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected for the final round, be prepared to present a strategic plan for driving customer retention and growth in the CANAL+ Myanmar market

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.