📌 Core Information
🔹 Job Title: Central Europe Marketing Manager - Wiesbaden
🔹 Company: Ferrari
🔹 Location: Wiesbaden, Hesse, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Senior Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and cascading Ferrari marketing strategy to dealers
- Planning and implementing national marketing activities/events
- Managing regional marketing budget
- Supporting dealers in setting up annual marketing plans and budgets
- Collaborating with dealers and agencies to ensure brand compliance
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to build and maintain effective relationships with dealers and agencies.
📋 Key Responsibilities
✅ Develop and cascade Ferrari marketing strategy to dealers to achieve commercial objectives
✅ Develop, organize, and implement national marketing activities/events to drive customer loyalty and new prospect acquisition in line with brand positioning
✅ Manage the region marketing budget
✅ Attend and provide assistance for dealer events to monitor and ensure strict compliance to Ferrari corporate identity and communication guidelines to protect brand image
✅ Oversee daily marketing management for dealers in setting up annual marketing plan, budget and targets
✅ Take dealer visits to support, coach and monitor the network and to get a deep knowledge of the local market
✅ Lead dealers on co-marketing initiatives with Ferrari partners and sponsors
ASSUMPTION: This role involves a significant amount of travel to dealer locations and events.
🎯 Required Qualifications
Education: Master's degree in Business, Marketing, or related disciplines
Experience: At least 5 years of dedicated experience in a Marketing role
Required Skills:
- Excellent academic results
- Proven experience in marketing strategy development and implementation
- Strong communication and interpersonal skills
- Ability to build and maintain relationships with dealers and agencies
- Fluency in German and English
- Proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook)
Preferred Skills:
- Experience in the automotive industry
- Knowledge of the Ferrari brand and its values
ASSUMPTION: Candidates with experience in luxury or premium brands may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior marketing role in Germany)
Benefits:
- Company sports & fitness facilities
- Company restaurant with seasonal menus and wellness options
- Preventive health programs for staff and children
- Scholarships and school book refunds
- Summer camp and Ferrari events
- Family Day
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: Salary range is estimated based on industry standards for senior marketing roles in Germany. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing, with a focus on luxury sports cars and Formula One racing
Company Size: 1,001-5,000 employees, providing a structured yet dynamic work environment
Founded: 1947, with a rich history and strong brand recognition
Company Description:
- Ferrari is an iconic Italian luxury sports car manufacturer, renowned for its high-performance vehicles and success in Formula One racing
- The company is committed to excellence, innovation, and craftsmanship in all its products and operations
- Ferrari offers a unique blend of heritage, passion, and cutting-edge technology in its vehicles and brand experience
Company Specialties:
- Automotive engineering and design
- Luxury branding and marketing
- Motorsports and racing
- Retail and merchandising
Company Website: http://www.ferrari.com
ASSUMPTION: Ferrari's strong brand and industry reputation make it an attractive employer for marketing professionals seeking to work with a prestigious luxury brand.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Marketing Director and has a matrixed reporting structure to dealers and agencies
Work Arrangement: On-site, with frequent travel to dealer locations and events
Growth Opportunities:
- Potential progression to a regional or global marketing role within Ferrari
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop leadership and management skills through dealer relationships and team collaboration
ASSUMPTION: This role offers a unique opportunity to work with a prestigious luxury brand and gain experience in both strategic marketing and event management.
🌍 Location & Work Environment
Office Type: On-site, with a modern and professional work environment
Office Location(s): Wiesbaden, Germany
Geographic Context:
- Wiesbaden is a vibrant city in the state of Hesse, Germany, with a population of approximately 280,000 people
- The city is known for its rich history, cultural attractions, and high quality of life
- Wiesbaden is conveniently located near Frankfurt, offering easy access to international travel and business opportunities
Work Schedule: Full-time, with occasional weekend work for events and dealer visits
ASSUMPTION: Candidates should be comfortable with frequent travel and occasional weekend work, as this role requires regular dealer visits and event attendance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Marketing Director and potential team members
- Final interview with the HR department and/or senior leadership
Key Assessment Areas:
- Marketing strategy and planning skills
- Communication and interpersonal skills
- Cultural fit with Ferrari's brand and values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your passion for the Ferrari brand and understanding of the role's requirements
- Research Ferrari's marketing strategies and recent campaigns to show your knowledge of the brand
ATS Keywords: Marketing strategy, event management, dealer relationships, brand compliance, Ferrari, luxury, automotive
ASSUMPTION: Ferrari's application process may involve assessments or case studies to evaluate candidates' marketing and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint & Outlook)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Event management software (e.g., Cvent, Eventbrite)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should be comfortable using a range of marketing tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Innovation
- Excellence
- Teamwork
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and responsive to change
- Attentive to detail and committed to maintaining high standards
Self-Assessment Questions:
- Do you share Ferrari's passion for excellence and innovation?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proven track record of achieving results and meeting objectives?
ASSUMPTION: Ferrari's company culture is characterized by a strong commitment to excellence, teamwork, and innovation, with a focus on maintaining the brand's prestige and reputation.
⚠️ Potential Challenges
- Managing a large number of dealer relationships and ensuring brand compliance across the region
- Balancing strategic marketing planning with the day-to-day management of events and dealer visits
- Adapting to the dynamic and fast-paced nature of the automotive industry
- Maintaining a strong work-life balance while managing frequent travel and occasional weekend work
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to manage their time and workload effectively.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a National Marketing Manager position in the automotive industry
- However, it offers a unique focus on dealer relationships and event management, as well as the opportunity to work with a prestigious luxury brand
- Career progression may involve moving into a global marketing role or taking on additional responsibilities within the company
ASSUMPTION: Candidates should research similar roles in the automotive industry to gain a better understanding of the market and competitive landscape.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to drive customer loyalty and new prospect acquisition
- Conducting a post-event analysis to evaluate the success of a dealer event and identify opportunities for improvement
- Collaborating with a dealer to create a customized annual marketing plan that aligns with Ferrari's brand positioning and commercial objectives
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and strategic focus of the Central Europe Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role fit into Ferrari's overall marketing strategy and objectives?
- What are the key priorities for this role in the first 90 days?
- How does Ferrari support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and progression?
- How does Ferrari maintain brand compliance and consistency across its dealer network?
ASSUMPTION: These questions will help candidates gain a deeper understanding of the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Prepare a cover letter that demonstrates your passion for the Ferrari brand and understanding of the role's requirements
- Research Ferrari's marketing strategies and recent campaigns to show your knowledge of the brand
- Follow up with the HR department two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
