📌 Core Information
🔹 Job Title: Central Europe Marketing Manager - Wiesbaden
🔹 Company: Ferrari
🔹 Location: Wiesbaden, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Senior Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and cascading Ferrari marketing strategy to dealers
- Planning and implementing national marketing activities/events
- Managing regional marketing budget
- Supporting dealers in setting up annual marketing plans and targets
- Collaborating with dealers, agencies, and Ferrari partners
ASSUMPTION: This role requires a high level of autonomy and travel, as the manager will be responsible for overseeing marketing activities across multiple dealers in Central Europe.
📋 Key Responsibilities
✅ Develop and cascade Ferrari marketing strategy to dealers to achieve commercial objectives
✅ Develop, organize, and implement national marketing activities/events to drive customer loyalty and new prospect acquisition
✅ Manage the region marketing budget
✅ Attend and provide assistance for dealer events to monitor and ensure strict compliance to Ferrari corporate identity and communication guidelines
✅ Oversee daily marketing management for dealers in setting up annual marketing plan, budget, and targets
✅ Take dealer visits to support, coach, and monitor the network and to get a deep knowledge of the local market
✅ Lead dealers on co-marketing initiatives with Ferrari partners and sponsors
ASSUMPTION: The role may involve occasional weekend work and on-call duties to support events and dealer needs.
🎯 Required Qualifications
Education: Master's degree in Business, Marketing, or related disciplines
Experience: At least 5 years of dedicated experience in a Marketing role
Required Skills:
- Excellent academic results
- Proven experience in marketing, event management, and budget management
- Strong communication and interpersonal skills
- Ability to build and maintain good relationships with dealers and agencies
- Self-motivated, passionate, and supportive team player
- Fluent German and English
Preferred Skills:
- Experience in the automotive industry
- Knowledge of Ferrari brand and products
ASSUMPTION: Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook) is assumed for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a senior marketing role in Germany)
Benefits:
- Company sports and fitness facilities
- Company restaurant with seasonal menus and wellness options
- Preventive health programs for staff and children
- Scholarships, school book refunds, summer camp, Ferrari events, and Family Day
Working Hours: Full-time, with occasional weekend work and on-call duties
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1947
Company Description:
- Ferrari is an iconic Italian luxury sports car manufacturer
- Known for its high-performance vehicles and success in Formula One racing
- Offers a unique blend of Italian design, craftsmanship, and technological innovation
Company Specialties:
- Automotive
- Racing
- Retail
- Innovation
- Luxury
- Design
- Engineering
- Merchandising
- Restoration
- And Formula 1
Company Website: http://www.ferrari.com
ASSUMPTION: Ferrari is a well-established and prestigious company in the automotive industry, with a strong global presence and a rich history in motorsports.
📊 Role Analysis
Career Level: Senior Level
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential career progression within the Marketing department
- Opportunities to work on high-profile events and campaigns
- Exposure to international marketing strategies and collaboration with global teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Wiesbaden, Germany
Geographic Context:
- Wiesbaden is a city in the state of Hesse, Germany
- Known for its rich history, cultural attractions, and beautiful landscapes
- Offers a high quality of life with numerous amenities and recreational opportunities
Work Schedule: Full-time, with occasional weekend work and on-call duties
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site interviews with the Marketing Director and other team members
- Final interview with the HR department
Key Assessment Areas:
- Marketing and event management skills
- Budget management and financial acumen
- Communication and interpersonal skills
- Cultural fit and alignment with Ferrari's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your passion for the Ferrari brand and understanding of the automotive industry
- Prepare examples of successful marketing campaigns or events you have managed in the past
ATS Keywords: Marketing Manager, Event Management, Budget Management, Ferrari, Automotive, Dealer Network, Brand Strategy
ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint, and Outlook)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Innovation
- Excellence
- Teamwork
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
Self-Assessment Questions:
- How do you demonstrate passion for the Ferrari brand and the automotive industry?
- Can you provide an example of a successful marketing campaign or event you have managed in the past?
- How do you handle working in a fast-paced and dynamic environment, with occasional weekend work and on-call duties?
ASSUMPTION: Ferrari values candidates who are passionate, innovative, and committed to delivering excellence in their roles.
⚠️ Potential Challenges
- Managing a large dealer network across multiple countries
- Balancing regional marketing objectives with global brand strategy
- Occasional weekend work and on-call duties
- Working in a fast-paced and dynamic environment
ASSUMPTION: These challenges can be overcome by effective communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- This role is similar to other regional marketing manager positions in the automotive industry
- However, it offers the unique opportunity to work for a prestigious luxury brand with a strong global presence
- Career progression may involve moving into a global marketing role or taking on additional responsibilities within the department
ASSUMPTION: This role offers a competitive salary and benefits package, as well as significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to launch a new Ferrari model
- Managing the regional marketing budget and ensuring compliance with corporate guidelines
- Collaborating with dealers to create and execute local marketing events and promotions
ASSUMPTION: These projects are designed to showcase the candidate's marketing and event management skills, as well as their ability to work effectively with dealers and other stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Ferrari in Central Europe?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for roles that require occasional weekend work and on-call duties?
- How does the company measure the success of its marketing campaigns and events?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you have managed in the past
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
