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Channel Manager - Display and Programmatic

HSBC
Full-time
On-site
Birmingham, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Channel Manager - Display and Programmatic

πŸ”Ή Company: HSBC

πŸ”Ή Location: Birmingham, United Kingdom or Leeds, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Birmingham or Leeds)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing end-to-end display and programmatic campaigns to drive performance
  • Collaborating with internal teams and media agencies to deliver data-led campaigns
  • Staying up-to-date with industry trends and emerging technologies
  • Ensuring campaigns comply with privacy standards and platform policies

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and stakeholder management. The ideal candidate will have a proven track record in programmatic and display advertising, with a strong understanding of audience targeting and bidding strategies.

πŸ“‹ Key Responsibilities

βœ… Plan, execute, and optimize display and programmatic campaigns across upper and lower funnel objectives

βœ… Manage day-to-day relationships with DSPs, trading desks, and media partners

βœ… Oversee creative asset development to align with platform specifications and campaign goals

βœ… Implement audience segmentation, data overlays, and dynamic targeting strategies

βœ… Monitor pacing, budgets, and performance KPIs to ensure campaigns meet efficiency and volume targets

βœ… Collaborate with analytics and data teams to generate insights, test hypotheses, and support attribution modelling

βœ… Own regular reporting and present actionable insights to internal stakeholders

βœ… Ensure campaigns are compliant with privacy standards and platform policies

βœ… Stay on top of industry trends and emerging technologies, identifying new opportunities for growth and automation

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5-10 years of experience in managing programmatic/display campaigns, ideally in a performance-focused environment

Required Skills:

  • Proven experience with DV360 or equivalent DSPs (e.g., Amazon DSP, The Trade Desk, Flashtalking)
  • Advanced knowledge of ad servers, MMPs, DSPs, SSPs, and familiarity with ad servers (e.g., Campaign Manager 360), brand lift tools, and measurement platforms
  • Strong understanding of audience targeting, bidding strategies, viewability, brand safety, and incrementality
  • Analytical mindset with proficiency in Excel/Sheets and dashboards (e.g., Looker Studio, GA4, Tableau etc)
  • Collaborative approach with excellent communication skills and ability to build effective relationships with external agencies

Preferred Skills:

  • Fluency in additional languages
  • Experience working with data visualization tools

ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working independently and managing their time effectively.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£65,000 per annum (based on experience and location)

Benefits:

  • Private Healthcare
  • Enhanced Maternity and Adoption Pay
  • Contributory Pension Scheme

Working Hours: Full-time (35 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1865 (Hong Kong and Shanghai Banking Corporation), 1991 (HSBC Holdings plc)

Company Description:

  • HSBC is a multinational banking and financial services holding company that provides a comprehensive range of financial services.
  • It operates as a universal bank, offering personal banking, commercial banking, investment banking, wealth management, and global banking and markets services.
  • HSBC has operations in 64 countries and territories across Europe, Asia, the Americas, the Middle East, and Africa.

Company Specialties:

  • Retail Banking
  • Wealth Management
  • Investment Banking
  • Commercial Banking
  • Private Banking
  • Asset Management

Company Website: hsbc.com

ASSUMPTION: HSBC's extensive global presence and diverse range of services offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Paid Media within the UK Marketing function.

Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility to work from home)

Growth Opportunities:

  • Progression to a senior role within the Paid Media team or other marketing functions
  • Expansion into global marketing roles within HSBC's international network
  • Transition into a specialist or management role within a specific marketing channel

ASSUMPTION: Given HSBC's size and global presence, there are ample opportunities for career progression and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, open-plan offices with collaborative workspaces

Office Location(s): Birmingham, United Kingdom; Leeds, United Kingdom

Geographic Context:

  • Birmingham: A major city in the West Midlands, with a population of approximately 1.1 million people
  • Leeds: A city in West Yorkshire, with a population of around 788,000 people

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM

ASSUMPTION: Both Birmingham and Leeds offer vibrant city centers, rich cultural scenes, and easy access to major transportation networks, making them attractive locations for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and CV screening
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and a member of the HR team
  • Final round interview with senior stakeholders

Key Assessment Areas:

  • Technical skills and experience in programmatic and display advertising
  • Analytical and problem-solving abilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with HSBC's values

Application Tips:

  • Tailor your CV and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
  • Research HSBC's values and company culture to demonstrate your cultural fit

ATS Keywords: Programmatic, Display Advertising, DV360, Audience Targeting, Bidding Strategies, Analytical Skills, Excel, Data Analysis, Communication Skills, Relationship Building, Creative Asset Development, Performance Monitoring, Privacy Compliance, Industry Trends, Dynamic Targeting, Attribution Modelling

ASSUMPTION: HSBC's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the organization.

πŸ› οΈ Tools & Technologies

  • DV360
  • Campaign Manager 360
  • Google Analytics
  • Looker Studio
  • Excel/Sheets
  • Tableau
  • Adobe Creative Suite

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day management of display and programmatic campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Openness
  • Respect
  • Integrity
  • Stewardship

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Agile and adaptable
  • Results-oriented

Self-Assessment Questions:

  • How do you approach working with diverse teams and stakeholders to deliver data-led campaigns?
  • Can you provide an example of a time when you identified and capitalized on an industry trend to drive campaign performance?
  • How do you ensure the privacy and security of customer data within your campaigns?

ASSUMPTION: HSBC values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholders simultaneously
  • Keeping up-to-date with industry trends and emerging technologies
  • Ensuring campaign compliance with privacy standards and platform policies
  • Working effectively in a hybrid work environment

ASSUMPTION: These challenges require strong project management skills, adaptability, and a proactive approach to staying informed about industry developments and regulatory changes.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on managing end-to-end display and programmatic campaigns, rather than specializing in a specific channel or aspect of paid media
  • Industry-specific context: The financial services industry is highly competitive and data-driven, with a strong focus on customer acquisition and retention
  • Career path comparison: This role can lead to senior positions within the Paid Media team, or provide a stepping stone to global marketing roles within HSBC's international network

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and interview responses effectively.

πŸ“ Sample Projects

  • Developing and executing a targeted display campaign to drive customer acquisition for a new credit card product
  • Optimizing a programmatic campaign to improve viewability and reduce costs while maintaining target CTR
  • Collaborating with data and analytics teams to implement a new attribution model for cross-channel marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from campaign planning and execution to data analysis and stakeholder collaboration.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Paid Media team?
  • How does the Paid Media team collaborate with other marketing functions, such as Digital and Brand?
  • What are the biggest challenges facing the Paid Media team in the next 12-24 months, and how can this role contribute to addressing them?
  • How does HSBC support the professional development and career growth of its employees?
  • What are the key priorities for this role in the first 3-6 months?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's priorities and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your CV and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
  • Research HSBC's values and company culture to demonstrate your cultural fit
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.