📌 Core Information
🔹 Job Title: Channel Manager - Display and Programmatic
🔹 Company: HSBC
🔹 Location: Birmingham, United Kingdom or Leeds, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Birmingham or Leeds)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end display and programmatic campaigns to drive performance
- Collaborating with internal teams and media agencies to deliver data-led campaigns
- Staying up-to-date with industry trends and emerging technologies
- Ensuring campaigns comply with privacy standards and platform policies
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and stakeholder management. The ideal candidate will have a proven track record in programmatic and display advertising, with a strong understanding of audience targeting and bidding strategies.
📋 Key Responsibilities
✅ Plan, execute, and optimize display and programmatic campaigns across upper and lower funnel objectives
✅ Manage day-to-day relationships with DSPs, trading desks, and media partners
✅ Oversee creative asset development to align with platform specifications and campaign goals
✅ Implement audience segmentation, data overlays, and dynamic targeting strategies
✅ Monitor pacing, budgets, and performance KPIs to ensure campaigns meet efficiency and volume targets
✅ Collaborate with analytics and data teams to generate insights, test hypotheses, and support attribution modelling
✅ Own regular reporting and present actionable insights to internal stakeholders
✅ Ensure campaigns are compliant with privacy standards and platform policies
✅ Stay on top of industry trends and emerging technologies, identifying new opportunities for growth and automation
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in managing programmatic/display campaigns, ideally in a performance-focused environment
Required Skills:
- Proven experience with DV360 or equivalent DSPs (e.g., Amazon DSP, The Trade Desk, Flashtalking)
- Advanced knowledge of ad servers, MMPs, DSPs, SSPs, and familiarity with ad servers (e.g., Campaign Manager 360), brand lift tools, and measurement platforms
- Strong understanding of audience targeting, bidding strategies, viewability, brand safety, and incrementality
- Analytical mindset with proficiency in Excel/Sheets and dashboards (e.g., Looker Studio, GA4, Tableau etc)
- Collaborative approach with excellent communication skills and ability to build effective relationships with external agencies
Preferred Skills:
- Fluency in additional languages
- Experience working with data visualization tools
ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working independently and managing their time effectively.
💰 Compensation & Benefits
Salary Range: £45,000 - £65,000 per annum (based on experience and location)
Benefits:
- Private Healthcare
- Enhanced Maternity and Adoption Pay
- Contributory Pension Scheme
Working Hours: Full-time (35 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1865 (Hong Kong and Shanghai Banking Corporation), 1991 (HSBC Holdings plc)
Company Description:
- HSBC is a multinational banking and financial services holding company that provides a comprehensive range of financial services.
- It operates as a universal bank, offering personal banking, commercial banking, investment banking, wealth management, and global banking and markets services.
- HSBC has operations in 64 countries and territories across Europe, Asia, the Americas, the Middle East, and Africa.
Company Specialties:
- Retail Banking
- Wealth Management
- Investment Banking
- Commercial Banking
- Private Banking
- Asset Management
Company Website: hsbc.com
ASSUMPTION: HSBC's extensive global presence and diverse range of services offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Paid Media within the UK Marketing function.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility to work from home)
Growth Opportunities:
- Progression to a senior role within the Paid Media team or other marketing functions
- Expansion into global marketing roles within HSBC's international network
- Transition into a specialist or management role within a specific marketing channel
ASSUMPTION: Given HSBC's size and global presence, there are ample opportunities for career progression and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, open-plan offices with collaborative workspaces
Office Location(s): Birmingham, United Kingdom; Leeds, United Kingdom
Geographic Context:
- Birmingham: A major city in the West Midlands, with a population of approximately 1.1 million people
- Leeds: A city in West Yorkshire, with a population of around 788,000 people
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM
ASSUMPTION: Both Birmingham and Leeds offer vibrant city centers, rich cultural scenes, and easy access to major transportation networks, making them attractive locations for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and a member of the HR team
- Final round interview with senior stakeholders
Key Assessment Areas:
- Technical skills and experience in programmatic and display advertising
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with HSBC's values
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
- Research HSBC's values and company culture to demonstrate your cultural fit
ATS Keywords: Programmatic, Display Advertising, DV360, Audience Targeting, Bidding Strategies, Analytical Skills, Excel, Data Analysis, Communication Skills, Relationship Building, Creative Asset Development, Performance Monitoring, Privacy Compliance, Industry Trends, Dynamic Targeting, Attribution Modelling
ASSUMPTION: HSBC's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the organization.
🛠️ Tools & Technologies
- DV360
- Campaign Manager 360
- Google Analytics
- Looker Studio
- Excel/Sheets
- Tableau
- Adobe Creative Suite
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day management of display and programmatic campaigns.
👔 Cultural Fit Considerations
Company Values:
- Openness
- Respect
- Integrity
- Stewardship
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to deliver data-led campaigns?
- Can you provide an example of a time when you identified and capitalized on an industry trend to drive campaign performance?
- How do you ensure the privacy and security of customer data within your campaigns?
ASSUMPTION: HSBC values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up-to-date with industry trends and emerging technologies
- Ensuring campaign compliance with privacy standards and platform policies
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and a proactive approach to staying informed about industry developments and regulatory changes.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on managing end-to-end display and programmatic campaigns, rather than specializing in a specific channel or aspect of paid media
- Industry-specific context: The financial services industry is highly competitive and data-driven, with a strong focus on customer acquisition and retention
- Career path comparison: This role can lead to senior positions within the Paid Media team, or provide a stepping stone to global marketing roles within HSBC's international network
ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a targeted display campaign to drive customer acquisition for a new credit card product
- Optimizing a programmatic campaign to improve viewability and reduce costs while maintaining target CTR
- Collaborating with data and analytics teams to implement a new attribution model for cross-channel marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from campaign planning and execution to data analysis and stakeholder collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Media team?
- How does the Paid Media team collaborate with other marketing functions, such as Digital and Brand?
- What are the biggest challenges facing the Paid Media team in the next 12-24 months, and how can this role contribute to addressing them?
- How does HSBC support the professional development and career growth of its employees?
- What are the key priorities for this role in the first 3-6 months?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
- Research HSBC's values and company culture to demonstrate your cultural fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
