📌 Core Information
🔹 Job Title: Channel Marketer
🔹 Company: The Hillman Group, Inc.
🔹 Location: Cincinnati, Ohio, United States
🔹 Job Type: Full-Time
🔹 Category: Manufacturing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to support sales and growth objectives in the assigned channel.
- Providing channel support through customer presentations, line reviews, and new program opportunities.
- Serving as a marketing liaison and supporting the marketing staff.
- Managing market plans to ensure the achievement of objectives.
- Conducting ongoing market and competitive research to improve the company’s position in the marketplace.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally with various teams.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and promotions to support sales and growth objectives in the assigned channel.
✅ Participate in the development and delivery of customer presentations, line reviews, and new program opportunities.
✅ Communicate regularly with the marketing staff to provide information, answer questions, and assist with issues.
✅ Develop, implement, and monitor marketing plans to ensure the achievement of objectives.
✅ Coordinate ongoing market and competitive research to identify consumer needs and understand industry changes.
ASSUMPTION: This role may require occasional travel to customer locations and industry events.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field.
Experience: Four years of related experience in retail distribution channels.
Required Skills:
- Problem-solving skills to identify and analyze problems, weigh information, evaluate solutions, and make recommendations.
- Resilience to deal effectively with pressure, remain optimistic, and recover quickly from setbacks.
- Leadership skills to show personal integrity, honesty, and ethical behavior, and to hold oneself accountable for results.
- Human capital management skills to build and manage a workforce based on organizational goals, budget considerations, and staffing needs.
- Continual learning mindset to assess and recognize one’s strengths and weaknesses, and pursue self-development.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in a second language (Spanish).
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM software are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level marketing role in Cincinnati, Ohio).
Benefits:
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off (vacation, sick, and holidays).
- Employee discounts on Hillman products.
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Hillman Group, Inc. operates in the manufacturing industry, specifically focusing on hardware-related products and solutions for home improvement, hardware, and farm and fleet retailers across North America.
Company Size: With 1,001-5,000 employees, The Hillman Group, Inc. is a mid-sized company that offers a blend of established processes and growth opportunities.
Founded: The Hillman Group, Inc. was founded in 1964 and has since built a strong reputation for its commitment to customer service and competitive moat built on direct-to-store shipping, a dedicated in-store sales and service team, and over 60 years of product and industry experience.
Company Description:
- Hillman Solutions Corp. (“Hillman”) is a leading provider of hardware-related products and solutions to home improvement, hardware, and farm and fleet retailers across North America.
- Renowned for its commitment to customer service, Hillman has differentiated itself with its competitive moat built on direct-to-store shipping, a dedicated in-store sales and service team of over 1,200 professionals, and over 60 years of product and industry experience.
- Hillman’s extensive portfolio includes hardware solutions (fasteners, screws, nuts and bolts), protective solutions (work gloves, jobsite storage and protective gear), and robotic and digital solutions (key duplication and tag engraving).
Company Specialties:
- Hardware solutions.
- Protective solutions.
- Robotic and digital solutions.
Company Website: http://www.hillmangroup.com
ASSUMPTION: The Hillman Group, Inc. values its strong customer relationships and is likely to prioritize candidates with excellent communication and customer service skills.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Channel Marketer will likely report to the Marketing Manager or Director of Marketing and work closely with cross-functional teams, such as sales and product management.
Work Arrangement: This is an on-site role, with the primary office location in Cincinnati, Ohio. Occasional travel may be required for customer presentations and industry events.
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Manager or Director of Marketing.
- Expansion into other channels or product categories within the company.
- Development of leadership and management skills through mentoring and training opportunities.
ASSUMPTION: The Hillman Group, Inc. values internal promotions and may offer growth opportunities for high-performing employees.
🌍 Location & Work Environment
Office Type: The primary office is a corporate headquarters with a professional work environment, located in Cincinnati, Ohio.
Office Location(s): 1280 Kemper Meadow Dr, Cincinnati, Ohio 45240, United States
Geographic Context:
- Cincinnati, Ohio, is located in the Midwest region of the United States and offers a blend of urban and suburban living options.
- The city is known for its rich history, vibrant arts scene, and strong sports culture.
- Cincinnati has a humid subtropical climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and events.
ASSUMPTION: The Hillman Group, Inc. may offer flexible work arrangements, such as occasional remote work or flexible hours, depending on the employee’s role and performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the HR department.
- In-person or video interview with the hiring manager and/or marketing team.
- Final interview with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Communication and presentation skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with Hillman’s values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of marketing campaigns or projects you’ve led, focusing on results and impact.
- Research Hillman’s products, customers, and competitors to demonstrate your understanding of the industry.
- Practice presenting and communicating complex ideas clearly and concisely.
ATS Keywords: Marketing strategy, channel marketing, market research, customer presentations, line reviews, new program opportunities, marketing plans, competitive research, problem-solving, resilience, leadership, human capital management, continual learning.
ASSUMPTION: The Hillman Group, Inc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Presentation software (e.g., PowerPoint, Google Slides).
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused.
- Innovative and adaptable.
- Collaborative and inclusive.
- Accountable and results-driven.
Work Style:
- Strategic and forward-thinking.
- Data-driven and analytical.
- Strong communication and presentation skills.
- Ability to work cross-functionally and collaborate with various teams.
Self-Assessment Questions:
- How do you approach developing and executing marketing strategies to support sales and growth objectives?
- Can you provide an example of a time when you had to adapt to a significant change in the market or industry? How did you handle it?
- How do you ensure that your marketing plans align with the overall business objectives and contribute to the company’s success?
ASSUMPTION: The Hillman Group, Inc. values candidates who demonstrate a strong cultural fit and alignment with the company’s values and work style.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management.
- Adapting to changes in the market or industry, which may require pivoting marketing strategies or tactics quickly.
- Working with a diverse range of customers and stakeholders, each with their own unique needs and preferences.
- Balancing the need for creativity and innovation with the need for data-driven decision-making and measurable results.
ASSUMPTION: The Hillman Group, Inc. offers support and resources to help employees overcome challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position may place a greater emphasis on customer presentations and line reviews, due to Hillman’s focus on direct-to-store shipping and in-store sales and service teams.
- In the manufacturing industry, channel marketing roles often require a strong understanding of the company’s products and customers, as well as the ability to work closely with sales and product management teams.
- Career progression in channel marketing may involve moving into senior marketing roles, such as Marketing Manager or Director of Marketing, or expanding into other channels or product categories within the company.
ASSUMPTION: The Hillman Group, Inc. may offer unique opportunities for growth and development within the company, given its strong focus on customer service and commitment to employee success.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line in a specific channel.
- Conducting market research to identify consumer needs and preferences, and using the findings to inform marketing strategies and tactics.
- Creating and delivering a customer presentation that effectively communicates the value proposition of Hillman’s products and solutions.
ASSUMPTION: The Hillman Group, Inc. values candidates who can provide concrete examples of their marketing experience and achievements.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Hillman’s products and solutions?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hillman support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the channel marketing team currently, and how can this role help address them?
- How does Hillman measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of Hillman’s business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of marketing campaigns or projects you’ve led, focusing on results and impact.
- Research Hillman’s products, customers, and competitors to demonstrate your understanding of the industry.
- Practice presenting and communicating complex ideas clearly and concisely.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
