📌 Core Information
🔹 Job Title: Channel Marketer
🔹 Company: The Hillman Group, Inc.
🔹 Location: Cincinnati, Ohio, United States
🔹 Job Type: Full-Time
🔹 Category: Manufacturing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to support sales and growth objectives in the assigned channel.
- Providing channel support through customer presentations, line reviews, and new program opportunities.
- Acting as a marketing liaison and supporting the marketing staff.
- Managing market plans and conducting market research to improve the company’s position in the marketplace.
ASSUMPTION: This role requires a strong understanding of marketing strategies, channel management, and market research to drive sales and growth in the assigned channel.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and promotions to support sales and growth objectives in the assigned channel.
✅ Participate in the development and delivery of customer presentations, line reviews, and new program opportunities.
✅ Communicate regularly with the marketing staff to provide information, answer questions, and assist with issues.
✅ Develop, implement, and monitor marketing plans to ensure the achievement of objectives.
✅ Coordinate ongoing market and competitive research to identify consumer needs and understand industry changes.
ASSUMPTION: The role may require occasional travel to customer locations and industry events.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field.
Experience: Four years of related experience in retail distribution channels.
Required Skills:
- Proven problem-solving skills.
- Resilience and ability to deal effectively with pressure.
- Strong leadership skills with a focus on personal integrity, honesty, and ethical behavior.
- Ability to manage and support a diverse workforce and various work situations.
- Continuous learning mindset with a willingness to assess and recognize personal strengths and weaknesses.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in additional languages (Spanish, French, etc.).
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Cincinnati, the estimated salary range is $70,000 - $90,000 per year. This estimate takes into account the company's size and the required experience level.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Employee discounts on Hillman products.
Working Hours: The role operates on a standard 40-hour workweek, with flexibility for occasional overtime or weekend work to support events or projects.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications. The company offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: The Hillman Group, Inc. operates in the manufacturing industry, specifically focusing on hardware-related products and solutions for retail distribution channels.
Company Size: With 1,001-5,000 employees, the company offers a mid-sized work environment with opportunities for collaboration and growth.
Founded: The Hillman Group, Inc. was founded in 1964 and has since grown to become a leading provider of hardware-related products and solutions across North America.
Company Description:
- The company is renowned for its commitment to customer service and has built a competitive moat through direct-to-store shipping, a dedicated in-store sales and service team, and over 60 years of product and industry experience.
- Hillman's extensive portfolio includes hardware solutions, protective solutions, and robotic and digital solutions, catering to a wide range of customer needs.
- The company's world-class distribution network and dedication to customer service have earned it vendor of the year recognition from top customers.
Company Specialties:
- Hardware solutions (fasteners, screws, nuts and bolts).
- Protective solutions (work gloves, jobsite storage, and protective gear).
- Robotic and digital solutions (key duplication and tag engraving).
Company Website: http://www.hillmangroup.com
ASSUMPTION: The company's focus on customer service and dedication to its customers set it apart in the competitive manufacturing industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution to drive marketing efforts and support sales growth.
Reporting Structure: The Channel Marketer reports directly to the Marketing Department and works closely with sales teams to align marketing strategies with sales objectives.
Work Arrangement: The role operates on a full-time, on-site basis, with occasional travel required for customer presentations and industry events.
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department.
- Expansion into other channels or product lines within the company.
- Gaining experience in a mid-sized company environment, which offers opportunities for cross-functional collaboration and skill development.
ASSUMPTION: The company's focus on customer service and dedication to its customers set it apart in the competitive manufacturing industry.
🌍 Location & Work Environment
Office Type: The role is based in an office setting, with exposure to a loud working environment in the shop area. Functional vision and hearing are required for this role.
Office Location(s): 1280 Kemper Meadow Dr, Cincinnati, Ohio 45240, United States
Geographic Context:
- The role is based in Cincinnati, Ohio, offering a midwestern city with a diverse economy and a cost of living slightly below the national average.
- The city is known for its vibrant arts scene, professional sports teams, and numerous parks and recreational areas.
- Cincinnati offers easy access to major highways and is within a day's drive of many major cities in the eastern United States.
Work Schedule: The role operates on a standard 40-hour workweek, with flexibility for occasional overtime or weekend work to support events or projects.
ASSUMPTION: The role may require occasional travel to customer locations and industry events, with expenses covered by the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and/or marketing team members.
- Final interview with the marketing director or another senior leader.
Key Assessment Areas:
- Marketing strategy development and execution.
- Channel management and customer relationship building.
- Market research and analysis skills.
- Problem-solving and resilience in the face of challenges.
Application Tips:
- Tailor your resume to highlight relevant marketing experience, channel management skills, and market research accomplishments.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's focus on customer service.
- Be prepared to discuss specific marketing campaigns or projects you've worked on and the results you achieved.
ATS Keywords: Channel marketing, market research, marketing strategy, customer presentations, line reviews, new program opportunities, marketing plans, competitive analysis, problem-solving, resilience, leadership, human capital management, continual learning.
ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM).
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing).
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI).
ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with CRM software are essential for this role. Experience with marketing automation tools and data analysis tools would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: The company is committed to providing exceptional customer service and building strong customer relationships.
- Integrity: Hillman values honesty, ethical behavior, and personal integrity in all aspects of its business.
- Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
Work Style:
- Results-driven: The company expects its employees to take initiative, set clear goals, and deliver results that drive business growth.
- Adaptable: Hillman values employees who can adapt to changing circumstances and embrace new challenges with a positive attitude.
- Customer-centric: The company prioritizes understanding and meeting the needs of its customers, both internal and external.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in a channel marketing role?
- Are you comfortable working in a collaborative, customer-focused environment and able to adapt to changing circumstances?
- Do you possess strong problem-solving skills and the ability to manage workforce effectively?
ASSUMPTION: The company values employees who are results-driven, adaptable, and customer-centric, with a strong commitment to customer service and ethical behavior.
⚠️ Potential Challenges
- The role may require occasional travel to customer locations and industry events, which can be time-consuming and disruptive to personal schedules.
- The company operates in a competitive manufacturing industry, and the role may face challenges in maintaining market share and driving sales growth.
- The role requires a balance of strategic thinking and hands-on execution, which can be demanding and require long hours during peak periods.
- The company's focus on customer service may result in high expectations for performance and customer satisfaction.
ASSUMPTION: The role presents unique challenges that require a strong work ethic, adaptability, and a commitment to customer service.
📈 Similar Roles Comparison
- Channel Marketing Manager: This role is similar to a Channel Marketing Manager, with a focus on developing and executing marketing strategies to support sales and growth objectives in the assigned channel. However, a Channel Marketing Manager may have more strategic responsibilities and oversee a team of marketing professionals.
- Market Research Analyst: This role is similar to a Market Research Analyst, with a focus on conducting market research and analysis to identify consumer needs and understand industry changes. However, a Market Research Analyst may have less responsibility for developing and executing marketing strategies.
- Brand Manager: This role is similar to a Brand Manager, with a focus on developing and executing marketing strategies to support sales and growth objectives. However, a Brand Manager may have more responsibility for managing a brand's overall image and positioning in the market.
ASSUMPTION: The role is similar to other marketing roles, but with a unique focus on channel marketing and market research to drive sales growth in the assigned channel.
📝 Sample Projects
- Develop and execute a marketing campaign to launch a new product line in the assigned channel.
- Conduct market research to identify consumer needs and preferences in the assigned channel and develop targeted marketing strategies to meet those needs.
- Analyze competitive activity in the assigned channel and develop strategies to differentiate Hillman's products and services from competitors.
ASSUMPTION: The role may involve a variety of marketing projects, from campaign development and execution to market research and analysis, to drive sales growth and customer satisfaction in the assigned channel.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that strategy?
- How does the company support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the company in the assigned channel, and how can this role help address those challenges?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's marketing strategy and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight relevant marketing experience, channel management skills, and market research accomplishments.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's focus on customer service.
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
