📌 Core Information
🔹 Job Title: Channel Marketing Lead, State Street Global Advisors, VP I
🔹 Company: State Street Global Advisors
🔹 Location: Boston, Massachusetts
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs for SPDR Sector ETFs
- Collaborating with internal teams to align marketing strategies and messaging
- Managing all marketing touchpoints for consistency
- Leveraging data and business intelligence to create relevant, scalable marketing programs
- Building and leading marketing efforts for investment themes where SPDR Sector ETFs solve a client need
ASSUMPTION: This role requires a well-rounded marketing professional with experience in financial services and a strong understanding of the intermediary and institutional market segments.
📋 Key Responsibilities
✅ Develop and execute marketing programs to drive awareness and purchase of SPDR Sector ETFs
✅ Collaborate with stakeholders on product materials, positioning, capabilities messaging, presentations, webinars, web presence, and segmented communications
✅ Build and lead marketing efforts for intermediary and institutional investment themes where SPDR Sector ETFs solve a client need
✅ Develop and update SPDR Sector ETF collateral, videos, web content, sales tools, and educational materials
✅ Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
✅ Manage the marketing budget for SPDR Sector ETFs against marketing plans
✅ Collaborate with PR team to create earned media opportunities
ASSUMPTION: This role requires strong project management skills, the ability to multi-task and prioritize, and excellent communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree preferably with major in marketing or communications
Experience: Minimum 10 years of relevant marketing experience; previous financial services or product marketing experience preferred
Required Skills:
- Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure
- In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
- Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
- Strong verbal and written communication and interpersonal skills
- Demonstrated ability to confidently interact with and influence stakeholders
- Excellent relationship building skills
- Ability to influence and collaborate to drive results
- Strategic thinker, creative in approach
- Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau and proficiency in PowerPoint and Excel
- Strong project management skills, with the ability to multi-task and prioritize
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with marketing analytics and data visualization
ASSUMPTION: This role requires a well-rounded and highly collaborative marketing professional with existing insights into the intermediary and institutional market segments.
💰 Compensation & Benefits
Salary Range: $110,000 - $177,500 Annual
Benefits:
- Medical Care
- Insurance
- Savings Plans
- Flexible Work Programs
- Development Programs
- Educational Support
- Paid Volunteer Days
- Matching Gift Programs
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a VP-level role in financial services marketing. However, the actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,000+ employees
Founded: 1792 (as State Street Corporation)
Company Description:
- State Street Global Advisors is the asset management arm of State Street Corporation
- Offers investment management, investment research and trading, and investment servicing
- Partners with institutional investors worldwide, including asset managers, asset owners, alternative asset managers, insurance companies, pension funds, and official institutions
- Committed to helping clients perform better now and in the future
Company Specialties:
- Investment Management
- Custodian
- ETF
- Financial products
- Fund Accounting
- Relationship Management
- Research
- Trading
- and Investment Servicing
Company Website: http://www.statestreet.com
ASSUMPTION: State Street Global Advisors is a well-established financial services firm with a long history and a strong reputation in the industry. Its size and extensive experience make it an attractive employer for marketing professionals seeking a challenging and rewarding career opportunity.
📊 Role Analysis
Career Level: Vice President (VP)
Reporting Structure: Reports directly to the Head of North America Intermediary Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within the organization
- Opportunities to work on high-impact projects and contribute to the company's success
- Chance to develop leadership and management skills by leading marketing efforts and collaborating with internal teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Boston, Massachusetts
Geographic Context:
- Boston is a major financial hub with a vibrant and growing tech industry
- Offers a high cost of living but also high earning potential
- Known for its rich history, cultural attractions, and diverse neighborhoods
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: The location of this role in Boston, Massachusetts, offers a unique blend of history, culture, and professional opportunities, making it an attractive place to live and work for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and skills-based interviews with hiring manager and team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Stakeholder management and collaboration
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate understanding of the financial services industry and ETF market
- Showcase ability to work collaboratively and influence stakeholders
- Provide specific examples of marketing campaigns you've led and their outcomes
- Tailor your resume and cover letter to emphasize the required and preferred skills listed in the job description
ATS Keywords: Channel Marketing, Integrated Marketing, Advertising, Direct Marketing, Content Creation, Social Media, Public Relations, Paid Search, Web Experience, Data Analysis, Project Management, Stakeholder Management, Financial Services, ETF, Marketing Strategy, Campaign Execution
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Commitment to Clients
- Welcoming Change
- Performing With Purpose
- One State Street
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your personal values align with State Street's core values?
- Describe a time when you had to adapt to significant change in a project or role. How did you handle it, and what was the outcome?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
ASSUMPTION: State Street values candidates who are passionate about their work, committed to delivering exceptional results, and eager to embrace change and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic financial services environment
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in marketing strategies and priorities
- Keeping up-to-date with industry trends and regulatory changes
- Balancing the need for creativity and innovation with the requirement for compliance and risk management
ASSUMPTION: These challenges require a proactive, adaptable, and detail-oriented marketing professional with strong project management skills and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on SPDR Sector ETFs and collaboration with internal teams to drive marketing strategy and messaging alignment
- Compared to other marketing roles in financial services, this position offers a high level of responsibility and autonomy, as well as the opportunity to work closely with senior leadership
- Career path comparison: This role can lead to advancement within the marketing department or exploration of other roles within the organization, such as senior marketing management or strategic marketing positions
ASSUMPTION: While this role shares similarities with other marketing positions in financial services, its unique focus on SPDR Sector ETFs and collaboration with internal teams sets it apart and offers a distinct career opportunity.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new SPDR Sector ETF
- Creating and implementing a targeted content marketing strategy to educate intermediaries and institutional investors about the benefits of using SPDR Sector ETFs for portfolio construction
- Managing a virtual event series to engage with clients and showcase State Street's expertise in SPDR Sector ETFs
ASSUMPTION: These sample projects illustrate the diverse and challenging marketing opportunities available in this role, requiring a well-rounded and strategic marketing professional.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the SPDR Sector ETFs in the next 12-24 months, and how can this role address them?
- How does this role collaborate with other marketing teams and internal stakeholders to ensure consistent messaging and branding?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns for SPDR Sector ETFs, and how are they tracked and optimized?
- How does State Street support the professional development and growth of its marketing employees?
- What are the most rewarding aspects of working in this role, according to current or former team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its unique aspects, as well as your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize the required and preferred skills listed in the job description
- Prepare examples of your marketing achievements and how they align with the responsibilities and qualifications outlined in the job posting
- Research State Street Global Advisors and the SPDR Sector ETFs to demonstrate your understanding of the organization and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
