Channel Marketing Lead, State Street Global Advisors, VP I

📌 Core Information - Job Title: Channel Marketing Lead, State Street Global Advisors, VP I - Company: State Street - Location: Boston, Massachusetts, United States - Job Type: Full-time - Category: Financial Services - Date Posted: May 2, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing programs for SPDR Sector ETFs targeting intermediary and institutional clients - Collaborating with various internal teams on strategy and messaging alignment - Leveraging data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs - Managing marketing budget and optimizing campaigns for effectiveness against KPIs - Building and leading marketing efforts for investment themes where SPDR Sector ETFs solve a client need ASSUMPTION: This role requires a strong understanding of the intermediary and institutional market segments, as well as experience leading multi-channel, integrated marketing campaigns. 📋 Key Responsibilities - Develop and execute marketing programs for SPDR Sector ETFs targeting intermediary and institutional clients - Collaborate with internal teams on strategy and messaging alignment - Leverage data and business intelligence to create integrated marketing programs - Manage marketing budget and optimize campaigns for effectiveness against KPIs - Build and lead marketing efforts for investment themes where SPDR Sector ETFs solve a client need - Create and update SPDR Sector ETF collateral, videos, web content, sales tools, and educational materials - Manage relationships with external vendors and agencies - Stay up-to-date with industry trends and competitor activities ASSUMPTION: This role requires strong project management skills, the ability to multi-task and prioritize, and excellent communication and interpersonal skills. 🎯 Required Qualifications - Education: Bachelor's degree preferably in marketing or communications - Experience: Minimum 10 years of relevant marketing experience, preferably in financial services or product marketing - Required Skills: - Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure - In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules - Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs - Strong verbal and written communication and interpersonal skills - Demonstrated ability to confidently interact with and influence stakeholders - Excellent relationship building skills - Ability to influence and collaborate to drive results - Strategic thinker, creative in approach - Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau, and proficiency in PowerPoint and Excel - Strong project management skills, with the ability to multi-task and prioritize - Preferred Skills: - Experience with ETFs and/or asset management industry - Familiarity with marketing automation tools and platforms ASSUMPTION: Candidates should have a strong understanding of the financial services industry and relevant marketing experience to be successful in this role. 💰 Compensation & Benefits - Salary Range: $110,000 - $177,500 Annual - Benefits: - Medical Care - Insurance - Savings Plans - Flexible Work Programs - Development Programs - Educational Support - Working Hours: 40 hours per week ASSUMPTION: The salary range provided is based on industry standards for a VP-level marketing role in the financial services sector. However, the actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context - Industry: Financial Services - Company Size: 10,001+ employees - Founded: 1792 (as State Street Corporation) - Company Description: State Street Global Advisors, a division of State Street Corporation, is a global investment management firm that offers a wide range of investment strategies and services to institutional investors worldwide. With over $3.5 trillion in assets under management, the firm provides investment management, investment research and trading, and investment servicing to a diverse range of clients, including pension funds, sovereign wealth funds, endowments, foundations, and other institutional investors. - Company Specialties: - Investment Management - Custodian - ETF - Financial products - Fund Accounting - Relationship Management - Research - Trading - Investment Servicing Company Website: https://www.statestreet.com 📊 Role Analysis - Career Level: Vice President (VP) - Reporting Structure: Reports directly to the Head of North America Intermediary Marketing - Work Arrangement: On-site, full-time - Growth Opportunities: - Potential to work on high-impact projects and drive results - Opportunities to collaborate with various internal teams and stakeholders - Possibility to grow within the marketing department or explore other roles within the organization ASSUMPTION: This role offers significant growth potential for the right candidate, as it involves working on high-impact projects and collaborating with various internal teams. 🌍 Location & Work Environment - Office Type: Corporate headquarters with a modern, collaborative work environment - Office Location(s): One Lincoln Street, Boston, Massachusetts 02111, United States - Geographic Context: - Boston is a major financial hub with a diverse economy and a high cost of living - The city offers a rich cultural scene, with numerous museums, theaters, and historical sites - Boston has a humid continental climate, with cold winters and mild summers - Work Schedule: Standard business hours, with flexibility for the role's demands ASSUMPTION: Working in Boston offers a unique blend of urban living, cultural experiences, and a thriving financial industry. However, the high cost of living may be a consideration for some candidates. 💼 Interview & Application Insights - Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. On-site or virtual interview with the hiring manager 4. Final round interview with additional stakeholders 5. Background check and offer extension - Key Assessment Areas: 1. Marketing strategy and campaign development skills 2. Industry knowledge and understanding of ETFs and financial services 3. Communication and interpersonal skills - Ability to work effectively with various internal teams and stakeholders - Proficiency in PowerPoint and Excel - Familiarity with CRM and marketing automation tools - Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and industry-specific skills 2. Prepare for behavioral interview questions that focus on your marketing strategy, campaign development, and project management skills 3. Research the company and the SPDR Sector ETFs to demonstrate your understanding of the role and the organization - ATS Keywords: Channel Marketing, Integrated Marketing, Data Analysis, Marketing Strategy, Campaign Development, Project Management, CRM Systems, Marketing Automation, ETF, Financial Services, Stakeholder Engagement ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, campaign development, and project management skills, as well as their understanding of the financial services industry and ETFs. 🛠️ Tools & Technologies - CRM and reporting systems: Salesforce, Adobe, Tableau - Marketing automation tools: Marketo, Pardot, or similar platforms - Presentation software: PowerPoint - Spreadsheet software: Excel - Project management tools: Asana, Trello, or similar platforms - Analytics tools: Google Analytics, Adobe Analytics, or similar platforms ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training. 👔 Cultural Fit Considerations - Company Values: Integrity, Excellence, Collaboration, and Innovation - Work Style: - Collaborative and team-oriented - Results-driven and focused on delivering high-quality work - Adaptable and open to feedback - Strong communication and interpersonal skills - Self-Assessment Questions: 1. How do you align with State Street's core values, particularly in the context of this role? 2. Describe a time when you had to collaborate with multiple teams to execute a marketing campaign. How did you ensure consistency in messaging and voice? 3. How do you approach project management, and how do you prioritize tasks when faced with multiple deadlines and competing priorities? ASSUMPTION: State Street values candidates who are collaborative, results-driven, adaptable, and strong communicators. The self-assessment questions are designed to evaluate the candidate's fit with the company's values and work style. ⚠️ Potential Challenges - Challenge 1: Balancing multiple projects and deadlines while maintaining a high level of quality and consistency in marketing materials - Challenge 2: Navigating the complex regulatory environment of the financial services industry, particularly in relation to ETF marketing rules - Challenge 3: Collaborating effectively with various internal teams and stakeholders, each with their own priorities and objectives - Challenge 4: Keeping up with industry trends and competitor activities in the fast-paced financial services landscape ASSUMPTION: These challenges require strong project management skills, a deep understanding of the financial services industry, and the ability to work effectively with diverse teams and stakeholders. 📈 Similar Roles Comparison - Comparison Point 1: This role differs from other marketing roles in the financial services industry in its focus on ETFs and the intermediary and institutional market segments. It also requires a strong understanding of registered product distribution and relevant FINRA and SEC marketing rules. - Comparison Point 2: The financial services industry is highly competitive and dynamic, with a constant need for innovation and adaptation. This role requires a strategic mindset and the ability to stay ahead of industry trends and competitor activities. - Comparison Point 3: This role offers significant growth potential for the right candidate, as it involves working on high-impact projects and collaborating with various internal teams. It also provides the opportunity to work in a large, global organization with a strong reputation in the financial services industry. ASSUMPTION: This role offers unique challenges and opportunities compared to other marketing roles in the financial services industry. It requires a strong understanding of the industry and the ability to work effectively with diverse teams and stakeholders. 📝 Sample Projects - Developing and executing a multi-channel marketing campaign to launch a new SPDR Sector ETF, including advertising, direct marketing, content, social media, virtual events, public relations, paid search, and web experience - Creating and updating SPDR Sector ETF collateral, videos, web content, sales tools, and educational materials for general or firm-specific needs - Managing the marketing budget for SPDR Sector ETFs against marketing plans and optimizing campaigns for effectiveness against KPIs - Collaborating with the PR team to create earned media opportunities and secure coverage in relevant financial and industry publications ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks required for this role, highlighting the need for strong project management skills, a deep understanding of the financial services industry, and the ability to work effectively with diverse teams and stakeholders. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30-60-90 days? - How does this role fit into the broader marketing strategy for SPDR Sector ETFs and State Street Global Advisors? - What are the most significant challenges facing the SPDR Sector ETFs, and how can this role address them? - How does State Street support the professional development and growth of its marketing team members? - What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the organization? ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, strategy, and growth opportunities, as well as the company's approach to professional development and career advancement. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://careers.statestreet.com/global/en/job/STSTGLOBALR772102EXTERNALENGLOBAL/Channel-Marketing-Lead-State-Street-Global-Advisors-VP-I - Tailor your resume and cover letter to highlight relevant marketing experience and industry-specific skills - Prepare for behavioral interview questions that focus on your marketing strategy, campaign development, and project management skills - Research the company and the SPDR Sector ETFs to demonstrate your understanding of the role and the organization - Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.