Channel Marketing Manager

📌 Core Information

🔹 Job Title: Channel Marketing Manager

🔹 Company: Limble CMMS

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing co-marketing campaigns with channel partners to drive brand awareness, engagement, and revenue.
• Collaborating with partners to create joint value propositions, messaging, and content that align with business goals.
• Identifying, planning, and managing partner-led and partner-sponsored events, including webinars, conferences, and industry trade shows.
• Working cross-functionally with sales, demand generation, product marketing, and customer success to maximize partner-driven growth.
• Monitoring and measuring partner marketing KPIs to ensure campaigns drive measurable pipeline growth and ROI.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and experience working with channel partners. The ideal candidate will be highly organized, data-driven, and able to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute co-marketing campaigns that drive brand awareness, engagement, and revenue through Limble’s partner ecosystem.

✅ Drive partner enablement initiatives, equipping partners with the marketing assets and resources needed to successfully promote Limble’s solutions.

✅ Collaborate with partners to create joint value propositions, messaging, and content that align with business goals.

✅ Identify, plan, and manage partner-led and partner-sponsored events, including webinars, conferences, and industry trade shows.

✅ Work with content and design teams to develop co-branded marketing materials, case studies, and success stories that showcase the impact of partnerships.

✅ Work cross-functionally with sales, demand generation, product marketing, and customer success to maximize partner-driven growth.

✅ Monitor and measure partner marketing KPIs, ensuring campaigns drive measurable pipeline growth and ROI.

ASSUMPTION: The successful candidate will have experience in channel/partner marketing or demand generation within a B2B SaaS or technology environment. They should possess strong communication skills and be highly organized and data-driven.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in channel/partner marketing or demand generation within a B2B SaaS or technology environment.

Required Skills:

• Proven ability to develop and execute partner co-marketing programs that drive pipeline and revenue.
• Strong interpersonal and communication skills, both written and verbal.
• Creative thinker, but highly organized, detail-oriented, and data-driven.
• Strong planning and project management skills with the ability to work well under pressure, as well as independently.
• Highly motivated, with the ability to effectively set priorities, handle multiple projects and follow-through on deadlines in a fast-paced environment.
• Ability to collaborate with team members that are geographically dispersed while identifying opportunities to contribute value individually.

Preferred Skills:

• Experience with CRM, PRM, and reporting tools (Salesforce, Tableau, etc.).

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year

Benefits:

• Stock options
• Flexible PTO
• Paid parental leave
• Health insurance
• Dental insurance
• Vision insurance
• Employer paid Basic Life insurance and Short-Term Disability insurance
• Company contribution match for HSA and 401(k)
• Monthly employee wellness stipend
• Opportunities for professional development stipends
• Pet insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in a B2B SaaS company. The benefits package is competitive and designed to support employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Maintenance Software (CMMS)

Company Size: 201-500 employees. This size allows for a dynamic and growing work environment with ample opportunities for professional development and career advancement.

Founded: 2015. Limble CMMS has been providing modern, mobile, and easy-to-use maintenance software solutions for over a decade.

Company Description:

• Limble CMMS empowers maintenance professionals across various industries by offering a comprehensive suite of software solutions that optimize asset performance and drive operational excellence.
• The company aims to revolutionize the way businesses manage their maintenance operations, providing a user-friendly platform that streamlines operations and enhances productivity.
• Limble CMMS caters to a wide range of industries, including manufacturing, mining, hospitality, office facilities, religious parishes, energy, restaurants, agriculture, and more.

Company Specialties:

• CMMS (Computerized Maintenance Management System) software
• Preventive maintenance
• Planned maintenance
• Maintenance management software
• Field service management
• Property maintenance
• Facilities maintenance

Company Website: limblecmms.com

ASSUMPTION: Limble CMMS is a rapidly growing startup with a strong focus on customer satisfaction and employee success. The company values collaboration, transparency, and a people-first approach.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity for candidates to leverage their existing experience in channel/partner marketing or demand generation while also providing room for growth and development.

Reporting Structure: This role reports directly to the Director of Demand Generation and works closely with cross-functional teams, including sales, demand generation, product marketing, and customer success.

Work Arrangement: Fully remote. This role offers the flexibility to work from anywhere within the United States, with a focus on results and productivity rather than physical presence.

Growth Opportunities:

• As Limble CMMS continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
• The company offers opportunities for professional development stipends, allowing employees to pursue relevant certifications or training to enhance their skills and advance their careers.
• Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations and growth strategies.

ASSUMPTION: The successful candidate will be proactive in seeking out opportunities for growth and development, both within this role and throughout their career at Limble CMMS.

🌍 Location & Work Environment

Office Type: Fully remote. Limble CMMS does not have a physical office, allowing employees to work from anywhere within the United States.

Office Location(s): While Limble CMMS is headquartered in Lehi, UT, employees are not required to work from this location.

Geographic Context:

• The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing employees to choose a location that best suits their personal and professional needs.
• Working remotely provides the flexibility to live and work from anywhere within the country, with the added benefit of avoiding daily commutes and maintaining a better work-life balance.
• The United States is home to a thriving tech industry, with numerous networking opportunities and professional development resources available to employees.

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and productivity rather than physical presence.

ASSUMPTION: The fully remote work environment at Limble CMMS allows employees to maintain a healthy work-life balance while still being able to collaborate effectively with their team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the cross-functional team
• Final interview with the Director of Demand Generation
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Partner relationship management
• Event planning and management
• Cross-functional team collaboration
• Data-driven decision making and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in channel/partner marketing or demand generation within a B2B SaaS or technology environment.
• Be prepared to discuss your experience with partner co-marketing programs and provide examples of successful campaigns you have developed and executed.
• Demonstrate your strong interpersonal and communication skills, both written and verbal, by providing clear and concise responses to interview questions.
• Showcase your creative thinking and data-driven approach to marketing by presenting innovative ideas and using data to support your recommendations.

ATS Keywords: Channel Marketing, Partner Marketing, Demand Generation, Co-Marketing Campaigns, Partner Relationship Management, Event Planning, Cross-Functional Team Collaboration, Data-Driven Decision Making, B2B SaaS, Marketing Strategy

ASSUMPTION: The interview process at Limble CMMS is designed to assess the candidate's skills and cultural fit, ensuring they are the best fit for the role and the company's values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce)
• PRM software (e.g., Allbound, Impartner)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Event management platforms (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable learning and utilizing new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: Limble CMMS prioritizes the needs and satisfaction of its customers above all else.
• Solution-oriented: The company values finding creative and effective solutions to complex problems, rather than simply accepting the status quo.
• Collaboration: Limble CMMS fosters a culture of collaboration and teamwork, with a focus on collective success.

Work Style:

• Results-driven: Limble CMMS values employees who are focused on achieving results and driving growth for the company.
• Curious: The company encourages employees to ask questions, seek out new information, and continuously learn and improve.
• Transparent: Limble CMMS values open and honest communication, with a focus on building trust and fostering a positive work environment.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing partner co-marketing programs that drive pipeline and revenue?
• Are you comfortable working independently and managing multiple projects in a fast-paced environment?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for Limble CMMS, with a customer-obsessed mindset, a solution-oriented approach, and a collaborative work style.

⚠️ Potential Challenges

• Managing multiple partner relationships and co-marketing campaigns simultaneously may require strong organizational skills and the ability to prioritize effectively.
• Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with team members.
• Limble CMMS is a rapidly growing startup, which may result in a dynamic and sometimes unpredictable work environment.
• The fully remote work arrangement may limit opportunities for in-person networking and collaboration with partners and team members.

ASSUMPTION: The successful candidate will be proactive in seeking out resources and support to overcome any challenges they may face in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on channel marketing and partner relationships, requiring a unique set of skills and experience.
• While the role is similar to demand generation roles, it places a greater emphasis on partner management and co-marketing campaigns.
• Career progression in this role may lead to opportunities in partner management, marketing leadership, or other strategic positions within the company.

ASSUMPTION: The successful candidate will be able to leverage their experience in channel/partner marketing or demand generation to excel in this role and drive partner-driven growth for Limble CMMS.

📝 Sample Projects

• Developing and executing a co-marketing campaign with a strategic partner to drive brand awareness and generate qualified leads.
• Planning and managing a partner-led webinar series to educate customers on the benefits of using Limble CMMS in conjunction with complementary partner solutions.
• Creating co-branded marketing materials, case studies, and success stories that showcase the impact of partnerships on customer success.

ASSUMPTION: The successful candidate will be able to provide examples of their experience with similar projects and demonstrate their ability to drive measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the typical partner profile for Limble CMMS and how this role will support their success?
• How does Limble CMMS measure the success of partner co-marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for professional development and growth within this role and the company?
• How does Limble CMMS support work-life balance for its employees, particularly those working remotely?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The successful candidate will be proactive in asking insightful questions that demonstrate their understanding of the role and their commitment to driving partner-driven growth for Limble CMMS.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Limble CMMS careers page.
• Tailor your resume and cover letter to highlight your relevant experience in channel/partner marketing or demand generation within a B2B SaaS or technology environment.
• Prepare for your interviews by researching Limble CMMS, its products, and its competitors, as well as the specific challenges and opportunities faced by the company in the maintenance software market.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
• If you are offered the position, consider negotiating your salary and benefits package to ensure it aligns with your expectations and industry standards.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.