Channel Marketing Manager, Amazon Europe

📌 Core Information

🔹 Job Title: Channel Marketing Manager, Amazon Europe

🔹 Company: Meta

🔹 Location: London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Amazon retail channel marketing activities for Meta hardware
• Developing and implementing online campaigns and managing Amazon store presence
• Collaborating with sales teams and enhancing tools and processes
• Analyzing market trends and optimizing marketing programs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in online retail, particularly with Amazon.

📋 Key Responsibilities

✅ Manage online presence to create best-in-class consumer shopping experiences on Amazon sites

✅ Create retail marketing programs to drive sales of Meta products

✅ Work in close conjunction with the sales team and drive the day-to-day execution of all retail marketing activities

✅ Track key metrics and improve efficiencies through the marketing mix

✅ Create the annual marketing plan to deliver on agreed goals

✅ Plan, track, and optimize co-marketing budgets

✅ Brief creative teams and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners

✅ Measure and optimize marketing programs (physical and digital) to drive efficiency, recommending tools development and processes as necessary to achieve these goals

✅ Support the Sales and Channel team to build effective retail partnerships and support them with operational needs around retail programmes

✅ Provide analysis of the Amazon retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in business or related field, ideally with post-graduate business/marketing qualification.

Experience: 5+ years in marketing role, with a clear record of achievement and success in technology-based consumer marketing

Required Skills:

• Expert in online retail and the analytics and tools to maximize online sales
• Experience using Amazon vendor tools
• Proven track record in leading successful retail marketing programmes and go-to-market planning and execution across online retail channels
• Advanced analytical skills, with an understanding of how retailers measure and manage their businesses
• Experience in planning and managing significant marketing budgets
• Clear understanding of the retail landscape in Europe and direct experience working with Amazon on consumer electronics
• Effective communication and presentation skills, with the capacity to clearly convey complex ideas in a concise manner
• In-depth understanding of the CE consumer in particular gamers, early adopters, and an advocate for innovation and the opportunities presented by disruptive technologies

Preferred Skills:

• Fluency in another European language

ASSUMPTION: Candidates should have a strong background in online retail and a proven track record in retail marketing to succeed in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated based on market research and role requirements)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)

ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, focusing on social media, virtual reality, and augmented reality. The company is known for its innovative approach to connecting people and building communities.

Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Meta was founded in 2004 and has since grown into a global technology leader.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company's technologies help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• and Metaverse

Company Website: www.metacareers.com

ASSUMPTION: Meta's size and industry position provide opportunities for professional growth and exposure to cutting-edge technologies.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking and leadership skills.

Reporting Structure: The Channel Marketing Manager will report into the Channel Marketing Lead in London.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and collaboration.

Growth Opportunities:

• Potential to expand the role's scope as the Amazon channel grows
• Opportunities to work on cross-functional projects and collaborate with other teams
• Possibility to take on additional responsibilities or move into other marketing roles within Meta

ASSUMPTION: This role offers growth opportunities as the Amazon channel and Meta's hardware business continue to expand.

🌍 Location & Work Environment

Office Type: Meta's London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (Global HQ), 661 University Ave, Toronto, ON M5G 1M1, CA (North America), 77 King St, Sydney, NSW 2000, AU (Asia-Pacific), 1101 Dexter Ave N, Seattle, WA 98109, US (North America), Mindspace Circle, Hyderabad, TS 500081, IN (Asia), 12721 W Jefferson Blvd, Los Angeles, CA 90066, US (North America), Broadway & E 9th St, New York, NY 10003, US (North America), 38 Beach Rd, Singapore, Singapore 189767, SG (Asia), Sheikh Zayed Road, Dubai, Dubai, AE (Middle East), Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX (Latin America), Paseo de la Castellana, 180, Madrid, Community of Madrid 28046, ES (Europe), Rua Leopoldo Couto Magalhaes Junior, 700, Sao Paulo, SP 04542-011, BR (Latin America), 575 7th St NW, Washington, District of Columbia 20004, US (North America)

Geographic Context:

• London is a major global city with a vibrant tech industry and a large talent pool
• The city offers a multicultural environment and numerous opportunities for personal and professional growth
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role

ASSUMPTION: The work environment at Meta's London office is dynamic, collaborative, and focused on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Channel Marketing Lead

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Collaboration and teamwork
• Understanding of the retail landscape and consumer electronics

Application Tips:

• Tailor your resume to highlight your relevant experience in online retail and retail marketing
• Prepare examples of successful retail marketing campaigns you've led or contributed to
• Demonstrate your understanding of the Amazon retail landscape and how you've leveraged it to drive sales

ATS Keywords: Amazon, retail marketing, online campaigns, sales collaboration, budget management, analytical skills, consumer electronics, promotions, seasonal campaigns, communication skills, presentation skills, market analysis, brand management, innovation, consumer insights

ASSUMPTION: The application process at Meta is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Amazon vendor tools
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Be Bold
• Focus on Impact
• Be Humble
• Be Inclusive
• Move Fast

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and innovative
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you embody Meta's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach setting and achieving ambitious goals?

ASSUMPTION: Candidates should demonstrate a strong fit with Meta's values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing a large budget and ensuring optimal spend
• Keeping up with the fast-paced and ever-changing retail landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing strategic planning with day-to-day execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on the Amazon retail channel for Meta hardware
• Compared to other channel marketing roles, this position requires a deep understanding of the Amazon retail landscape and consumer electronics
• Career progression in this role could lead to expanded responsibilities or a move into other marketing roles within Meta

ASSUMPTION: This role offers a unique opportunity to specialize in Amazon retail channel marketing for Meta hardware while providing exposure to other aspects of marketing and the broader organization.

📝 Sample Projects

• Developing and executing a seasonal campaign to drive sales of a new Meta hardware product on Amazon
• Analyzing Amazon retail trends and competitor activity to inform marketing strategy and tactics
• Collaborating with the sales team to create and execute a co-marketing program with a major retail partner

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• How does this role contribute to Meta's overall marketing strategy and business goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in online retail and retail marketing
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful retail marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.