Channel Partner Marketing Manager
iManage
Full-time
Remote
Worldwide
📌 Core Information
- Job Title: Channel Partner Marketing Manager
- Company: iManage
- Location: London, City of London, United Kingdom
- Job Type: Full-Time, Remote
- Category: Marketing
- Date Posted: April 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for channel partnerships
- Collaborating with various teams to enhance brand visibility and drive sales
- Managing partner marketing resources and campaign integration
- Building and maintaining relationships with channel partners
- Analyzing marketing performance data and providing actionable insights
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
- Developing and Implementing Marketing Plans:
- Create comprehensive partner marketing strategies aligned with company and marketing objectives
- Optimize campaign activity, co-marketing planning, co-selling programs, and generate new partner-qualified pipeline
- Collaborating with Teams:
- Work closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays
- Managing Marketing Assets:
- Build and maintain a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline
- Overseeing the Partner Marketing Resource Centre:
- Ensure it is kept up to date, maintain governance processes, and create a measurement programme to understand its usage and effectiveness
- Campaign Integration:
- Ensure all channel marketing activity is strategically aligned with broader campaign objectives and contributes to their success
- Campaign Management:
- Design and package successful internal campaigns for partners to use directly or inspire their own campaigns
- Event Sponsorship:
- Manage the process of partner sponsorship of iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events
- Content Creation:
- Drive the content pipeline for joint press releases and customer case studies, focusing on advocacy within regions, segments, personas, and industries to create a broad spectrum of advocacy
- Relationship Building:
- Maintain regular updates and meetings with channel partners, and partners providing necessary support and resources
- Marketing Communications:
- Ensure consistent communication with partners globally about marketing initiatives, product updates, and events through newsletters, webinars, and other channels
- Performance Monitoring:
- Analyze the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored
ASSUMPTION: This role requires strong analytical skills and the ability to create processes to assess partner marketing performance and provide actionable insights for improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 8-10+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner
- Required Skills:
- Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact
- Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events
- Excellent organisational skills and attention to detail, with the ability to manage multiple projects simultaneously
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams
- A comfort working in a global role and considering the regional requirements of partners in different countries with experience in creating and adapting marketing content for different regions and ensuring localisation or translation as needed
- Ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement
- Experience of developing comprehensive partnership and alliances marketing strategy aligned with the company's and marketing specific goals and objectives
- Preferred Skills:
- Knowledge of the LegalTech industry
- Experience working with tools such as Salesforce, Totango, Asana, PRM systems, Marketo, and Smartsheet
ASSUMPTION: Candidates with experience in the LegalTech industry and familiarity with relevant marketing tools will have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Channel Partner Marketing Manager in London)
- Benefits:
- Market leading salary determined through a fair and consistent process, equitable for all employees, and regularly reviewed against industry benchmarks
- Annual performance-based bonus
- Enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay)
- Pension contribution matching (up to 6%)
- Bupa private medical insurance & Simplyhealth cash plan to assist with everyday costs
- Group life cover, including life insurance, income protection, and critical illness protection
- Top-tier flexible time off policy, including 25 days of annual leave and the flexibility to take further additional time off as needed
- Multiple company wellness days each year to prioritise mental health and well-being
- Access to RethinkCare, a global behavioural health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources
- Working Hours: 37.5 hours per week, with flexible work arrangements to balance personal time with professional commitments
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Channel Partner Marketing Manager in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 2015
- Company Description: iManage is the company dedicated to Making Knowledge Work. Its intelligent, cloud-enabled, secure knowledge work platform enables organizations to uncover and activate the knowledge that exists inside their business content and communications. Advanced Artificial Intelligence and powerful document and email management create connections across data, systems, and people while leveraging the context of organizational content to fuel deep insights, informed business decisions, and collaboration. Underpinned by best of breed security, sophisticated workflows and governance approaches, iManage has earned its place as the industry standard through continually innovating to solve the most complex professional challenges and enabling better business outcomes for over one million professionals across 65+ countries.
- Company Specialties: Software Development, Cloud Computing, Artificial Intelligence, Document Management, Legal Technology
📊 Role Analysis
- Career Level: Mid-Senior level role, suitable for experienced marketing professionals looking to drive strategic partnerships and alliances
- Reporting Structure: This role reports directly to the Global Field Marketing Director
- Work Arrangement: Remote work with occasional travel to local offices for in-person collaboration, company events, team building activities, or strategic meetings
- Growth Opportunities: Potential career growth into senior marketing leadership roles or other strategic positions within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a long-term impact on the company's success.
🌍 Location & Work Environment
- Office Type: Modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events
- Office Location(s): London, City of London, United Kingdom
- Geographic Context: London is a major global city with a vibrant tech industry, offering a diverse range of cultural and professional opportunities
- Work Schedule: Flexible work hours to balance personal time with professional commitments
ASSUMPTION: Working in London offers numerous benefits, including access to a large talent pool, diverse cultural experiences, and a thriving tech industry.
💼 Interview & Application Insights
- Typical Process: Application review, phone screen, virtual assessment, final round interview with hiring manager and team members
- Key Assessment Areas: Strategic thinking, marketing expertise, communication skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Showcase your understanding of iManage's products, services, and company culture
- Prepare for behavioral and situational interview questions focusing on your marketing experience and problem-solving skills
🛠️ Tools & Technologies
- Salesforce, Totango, Asana, PRM systems, Marketo, Smartsheet, Microsoft Office Suite, Google Workspace
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
- Company Values: iManage values innovation, collaboration, and customer focus. They seek candidates who embrace challenges, push boundaries, and thrive in a dynamic, inclusive environment.
- Work Style: iManage fosters a flexible, results-driven work environment that encourages employees to take ownership of their roles and contribute to the company's success.
- Self-Assessment Questions:
- How do you align with iManage's values of innovation, collaboration, and customer focus?
- How do you approach working in a global role and considering the regional requirements of partners in different countries?
- How do you ensure the quality and effectiveness of marketing content for different regions and ensure localisation or translation as needed?
ASSUMPTION: Candidates who demonstrate a strong fit with iManage's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Balancing the needs of global partners with regional requirements
- Ensuring consistent communication with partners across different time zones and cultures
- Maintaining a high level of performance and ROI for partner marketing campaigns and MDF-funded activities
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on channel partner marketing, while related roles may have a broader scope, such as global marketing or field marketing
- This role requires experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact, while related roles may not have this specific requirement
- Industry-specific context: The LegalTech industry is a niche market with unique challenges and opportunities, requiring candidates with relevant experience and understanding
- Career path comparison: This role offers a clear path to senior marketing leadership roles or other strategic positions within the organization, while related roles may have different career progression opportunities
ASSUMPTION: Understanding the unique aspects of this role and its industry-specific context is crucial for successful application and career growth.
📝 Sample Projects
- Developing and executing a global partner marketing campaign to drive brand awareness and generate new partner-qualified pipeline
- Creating and implementing a co-marketing plan with a strategic partner to drive joint customer acquisition and retention
- Managing the partner marketing resource centre, ensuring it is kept up to date, and creating a measurement programme to understand its usage and effectiveness
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring strong marketing expertise and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy and organization's goals?
- What are the most significant challenges facing the channel partner marketing function, and how can this role address them?
- How does the company support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the organization's success.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://imanagecom.applytojob.com/apply/e48iWR6kY7/Channel-Partner-Marketing-Manager)
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions focusing on your marketing experience and problem-solving skills
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If you are selected for the final round, be prepared to present a marketing plan or project proposal to demonstrate your strategic thinking and problem-solving abilities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Channel Partner Marketing Manager
- Company: iManage
- Location: London, City of London, United Kingdom
- Job Type: Full-Time, Remote
- Category: Marketing
- Date Posted: April 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for channel partnerships
- Collaborating with various teams to enhance brand visibility and drive sales
- Managing partner marketing resources and campaign integration
- Building and maintaining relationships with channel partners
- Analyzing marketing performance data and providing actionable insights
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
- Developing and Implementing Marketing Plans:
- Create comprehensive partner marketing strategies aligned with company and marketing objectives
- Optimize campaign activity, co-marketing planning, co-selling programs, and generate new partner-qualified pipeline
- Collaborating with Teams:
- Work closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays
- Managing Marketing Assets:
- Build and maintain a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline
- Overseeing the Partner Marketing Resource Centre:
- Ensure it is kept up to date, maintain governance processes, and create a measurement programme to understand its usage and effectiveness
- Campaign Integration:
- Ensure all channel marketing activity is strategically aligned with broader campaign objectives and contributes to their success
- Campaign Management:
- Design and package successful internal campaigns for partners to use directly or inspire their own campaigns
- Event Sponsorship:
- Manage the process of partner sponsorship of iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events
- Content Creation:
- Drive the content pipeline for joint press releases and customer case studies, focusing on advocacy within regions, segments, personas, and industries to create a broad spectrum of advocacy
- Relationship Building:
- Maintain regular updates and meetings with channel partners, and partners providing necessary support and resources
- Marketing Communications:
- Ensure consistent communication with partners globally about marketing initiatives, product updates, and events through newsletters, webinars, and other channels
- Performance Monitoring:
- Analyze the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored
ASSUMPTION: This role requires strong analytical skills and the ability to create processes to assess partner marketing performance and provide actionable insights for improvement.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 8-10+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner
- Required Skills:
- Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact
- Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events
- Excellent organisational skills and attention to detail, with the ability to manage multiple projects simultaneously
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams
- A comfort working in a global role and considering the regional requirements of partners in different countries with experience in creating and adapting marketing content for different regions and ensuring localisation or translation as needed
- Ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement
- Experience of developing comprehensive partnership and alliances marketing strategy aligned with the company's and marketing specific goals and objectives
- Preferred Skills:
- Knowledge of the LegalTech industry
- Experience working with tools such as Salesforce, Totango, Asana, PRM systems, Marketo, and Smartsheet
ASSUMPTION: Candidates with experience in the LegalTech industry and familiarity with relevant marketing tools will have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Channel Partner Marketing Manager in London)
- Benefits:
- Market leading salary determined through a fair and consistent process, equitable for all employees, and regularly reviewed against industry benchmarks
- Annual performance-based bonus
- Enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay)
- Pension contribution matching (up to 6%)
- Bupa private medical insurance & Simplyhealth cash plan to assist with everyday costs
- Group life cover, including life insurance, income protection, and critical illness protection
- Top-tier flexible time off policy, including 25 days of annual leave and the flexibility to take further additional time off as needed
- Multiple company wellness days each year to prioritise mental health and well-being
- Access to RethinkCare, a global behavioural health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources
- Working Hours: 37.5 hours per week, with flexible work arrangements to balance personal time with professional commitments
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Channel Partner Marketing Manager in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 2015
- Company Description: iManage is the company dedicated to Making Knowledge Work. Its intelligent, cloud-enabled, secure knowledge work platform enables organizations to uncover and activate the knowledge that exists inside their business content and communications. Advanced Artificial Intelligence and powerful document and email management create connections across data, systems, and people while leveraging the context of organizational content to fuel deep insights, informed business decisions, and collaboration. Underpinned by best of breed security, sophisticated workflows and governance approaches, iManage has earned its place as the industry standard through continually innovating to solve the most complex professional challenges and enabling better business outcomes for over one million professionals across 65+ countries.
- Company Specialties: Software Development, Cloud Computing, Artificial Intelligence, Document Management, Legal Technology
📊 Role Analysis
- Career Level: Mid-Senior level role, suitable for experienced marketing professionals looking to drive strategic partnerships and alliances
- Reporting Structure: This role reports directly to the Global Field Marketing Director
- Work Arrangement: Remote work with occasional travel to local offices for in-person collaboration, company events, team building activities, or strategic meetings
- Growth Opportunities: Potential career growth into senior marketing leadership roles or other strategic positions within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a long-term impact on the company's success.
🌍 Location & Work Environment
- Office Type: Modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events
- Office Location(s): London, City of London, United Kingdom
- Geographic Context: London is a major global city with a vibrant tech industry, offering a diverse range of cultural and professional opportunities
- Work Schedule: Flexible work hours to balance personal time with professional commitments
ASSUMPTION: Working in London offers numerous benefits, including access to a large talent pool, diverse cultural experiences, and a thriving tech industry.
💼 Interview & Application Insights
- Typical Process: Application review, phone screen, virtual assessment, final round interview with hiring manager and team members
- Key Assessment Areas: Strategic thinking, marketing expertise, communication skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Showcase your understanding of iManage's products, services, and company culture
- Prepare for behavioral and situational interview questions focusing on your marketing experience and problem-solving skills
🛠️ Tools & Technologies
- Salesforce, Totango, Asana, PRM systems, Marketo, Smartsheet, Microsoft Office Suite, Google Workspace
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
- Company Values: iManage values innovation, collaboration, and customer focus. They seek candidates who embrace challenges, push boundaries, and thrive in a dynamic, inclusive environment.
- Work Style: iManage fosters a flexible, results-driven work environment that encourages employees to take ownership of their roles and contribute to the company's success.
- Self-Assessment Questions:
- How do you align with iManage's values of innovation, collaboration, and customer focus?
- How do you approach working in a global role and considering the regional requirements of partners in different countries?
- How do you ensure the quality and effectiveness of marketing content for different regions and ensure localisation or translation as needed?
ASSUMPTION: Candidates who demonstrate a strong fit with iManage's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Balancing the needs of global partners with regional requirements
- Ensuring consistent communication with partners across different time zones and cultures
- Maintaining a high level of performance and ROI for partner marketing campaigns and MDF-funded activities
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on channel partner marketing, while related roles may have a broader scope, such as global marketing or field marketing
- This role requires experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact, while related roles may not have this specific requirement
- Industry-specific context: The LegalTech industry is a niche market with unique challenges and opportunities, requiring candidates with relevant experience and understanding
- Career path comparison: This role offers a clear path to senior marketing leadership roles or other strategic positions within the organization, while related roles may have different career progression opportunities
ASSUMPTION: Understanding the unique aspects of this role and its industry-specific context is crucial for successful application and career growth.
📝 Sample Projects
- Developing and executing a global partner marketing campaign to drive brand awareness and generate new partner-qualified pipeline
- Creating and implementing a co-marketing plan with a strategic partner to drive joint customer acquisition and retention
- Managing the partner marketing resource centre, ensuring it is kept up to date, and creating a measurement programme to understand its usage and effectiveness
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring strong marketing expertise and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy and organization's goals?
- What are the most significant challenges facing the channel partner marketing function, and how can this role address them?
- How does the company support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the organization's success.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://imanagecom.applytojob.com/apply/e48iWR6kY7/Channel-Partner-Marketing-Manager)
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions focusing on your marketing experience and problem-solving skills
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If you are selected for the final round, be prepared to present a marketing plan or project proposal to demonstrate your strategic thinking and problem-solving abilities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.