📌 Core Information
🔹 Job Title: Channel Partnerships Lead, EMEA/MENA
🔹 Company: Reddit
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Sales & Business Development
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London or Amsterdam required)
🚀 Job Overview
Key aspects of this role include:
- Growing and developing Reddit's Channel Partner Sales business in the EMEA/MENA region
- Managing and co-selling with sales partners to meet advertising revenue goals
- Collaborating with partners to understand their needs and provide training, insights, and strategies
- Identifying new partnership opportunities and renegotiating terms of existing agreements
- Representing Reddit in emerging markets and at key industry events
ASSUMPTION: This role requires a deep understanding of the digital advertising ecosystem in the EMEA and MENA regions, as well as experience working with brands and channel partners in these areas.
📋 Key Responsibilities
✅ Manage and co-sell with our Sales Partners across the EMEA/MENA region, ensuring they meet and exceed their advertising revenue goals by providing platform education, vertical-specific narratives, and pitching alongside them in-market
✅ Enable the local partners at scale and work closely with the scaled sales teams and XFN teams to identify best practices and playbooks for our partners
✅ Translate partner needs by collaborating with Product and Marketing to provide feedback and insights, drive product enhancements and new product launches, and align on market positioning
✅ Own your business by collaborating with Channel Partnerships org leadership and your reseller partners to define sales strategy and tactics for your markets that will drive revenue growth
✅ Stay up-to-date with industry trends, market dynamics, and the competitive landscape, working with your Channel Partners to identify new opportunities and ensure the Partner is delivering the highest impact
✅ Hold partners accountable by tracking achievement toward revenue targets, setting appropriate expectations, and troubleshooting challenges to goal attainment
✅ Identify new partnership opportunities, including identifying new partners, expanding within existing reseller partnerships, and renegotiating terms of new and existing reseller agreements
✅ Represent Reddit in emerging markets by speaking at key industry events and identifying joint marketing opportunities
ASSUMPTION: This role involves frequent travel and requires strong interpersonal skills to build relationships with partners and represent Reddit effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 8+ years of experience managing a sales pipeline and driving revenue within digital ads, with a focus on the EMEA and MENA regions
Required Skills:
- Deep knowledge of the digital advertising ecosystem and full-funnel client marketing objectives
- Familiarity with the ads reseller ecosystem and experience managing, motivating, and co-selling alongside vendor/reseller sales teams
- Demonstrated high achievement against sales targets
- Customer-centric approach, strong sales mentality, and commercial acumen
- Motivated self-starter who thrives in fast-paced, unstructured environments
- Strong analytical and problem-solving skills
- Excellent interpersonal skills and the ability to build relationships
- Willingness to learn from peers and share strengths and success stories to support others
- Passion for Reddit
Preferred Skills:
- Experience working with brands and channel partners in the EMEA and MENA regions
- Fluency in additional languages relevant to the EMEA and MENA regions
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of Reddit and the need to communicate effectively with partners and teams.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on industry standards for a senior sales role in London)
Benefits:
- Group Personal Pension Scheme with Employer match
- Private Medical and Dental Scheme
- Income Replacement Programs
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Bike to Work scheme
- Flexible Vacation & Reddit Global Days Off
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for meetings with partners in different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior sales role in London. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Social Networking Platforms. Reddit is a community of communities built on shared interests, passion, and trust, with over 100,000 active communities and approximately 101M daily active unique visitors.
Company Size: 1,001-5,000 employees. As a mid-sized company, Reddit offers the opportunity to work in a dynamic environment with a significant impact on the organization's success.
Founded: 2005. Reddit was founded in 2005 and has since grown to become one of the largest sources of information on the internet.
Company Description:
- Reddit is the heart of the internet, where millions of people get together to talk about any topic imaginable
- Share, vote, and decide what matters in everything from breaking news to fandoms, lifehacks, gaming, sports, health, and the internet's cutest animals
- With over 100,000 subreddit communities about every topic you could think of (and thousands more you couldn’t), there’s a place for you on Reddit
Company Specialties:
- Software Engineering
- Full-Stack Engineering
- Frontend Engineering
- Backend Engineering
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit's focus on community and user-generated content makes it a unique and dynamic place to work, with a strong emphasis on collaboration and innovation.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position with significant responsibility for driving revenue growth and managing key partnerships.
Reporting Structure: This role reports directly to the Channel Partnerships org leadership and works closely with reseller partners to define sales strategy and tactics.
Work Arrangement: On-site, with a requirement to be based in either London or Amsterdam. This role may also involve frequent travel to meet with partners and attend industry events.
Growth Opportunities:
- As Reddit continues to expand its global presence, there may be opportunities for this role to grow into a regional or global leadership position
- With a focus on driving revenue growth, this role offers the opportunity to make a significant impact on the company's success
- Reddit's dynamic and innovative environment provides ample opportunities for professional development and growth
ASSUMPTION: Given Reddit's rapid growth and expansion, there may be opportunities for this role to evolve and grow over time, providing a challenging and rewarding career path.
🌍 Location & Work Environment
Office Type: Reddit's London office is located in the heart of the city, providing a vibrant and dynamic work environment.
Office Location(s): Reddit's London office is located at 124 City Road, London EC1V 1NJ, United Kingdom
Geographic Context:
- London is a major global hub for technology, finance, and media, providing ample opportunities for networking and collaboration
- The city is known for its diverse culture, rich history, and vibrant arts scene
- London offers a wide range of housing options, from urban apartments to suburban family homes
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for meetings with partners in different time zones
ASSUMPTION: While this role requires a significant time commitment, Reddit's flexible work environment and focus on work-life balance help to mitigate the demands of the position.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit
- On-site or virtual interview with the Channel Partnerships org leadership team to discuss the role in more detail and assess sales skills and experience
- Final interview with the senior leadership team to discuss the role's fit within the organization and answer any remaining questions
Key Assessment Areas:
- Sales experience and track record of success in the EMEA and MENA regions
- Understanding of the digital advertising ecosystem and full-funnel client marketing objectives
- Ability to build and maintain strong relationships with partners
- Problem-solving skills and ability to work in a fast-paced, unstructured environment
- Alignment with Reddit's company values and culture
Application Tips:
- Highlight your sales experience and track record of success in the EMEA and MENA regions
- Tailor your resume to emphasize your relevant skills and experience, using the job description as a guide
- Prepare for behavioral interview questions that focus on your sales experience and ability to build relationships with partners
- Research Reddit's company values and culture to ensure a strong fit
ATS Keywords: Digital Advertising, Sales Management, Partner Sales, Channel Sales, EMEA, MENA, Revenue Growth, Client Relationships, Industry Trends, Market Dynamics
ASSUMPTION: Reddit's hiring process is designed to assess candidates' sales experience, skills, and cultural fit, with a focus on finding the best possible fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Zoom
- Slack
ASSUMPTION: While not explicitly stated, proficiency in using sales and productivity tools is required for this role, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Put Community First
- Be Genuine
- Own Your Shit
- Work Happily
- Be Kind
Work Style:
- Collaborative and team-oriented, with a focus on working together to achieve shared goals
- Dynamic and fast-paced, with a focus on innovation and continuous improvement
- Results-driven, with a strong emphasis on achieving revenue growth and driving business success
Self-Assessment Questions:
- How do you embody Reddit's company values in your daily work?
- Can you provide an example of a time when you successfully built and maintained a strong relationship with a partner, and how did you approach any challenges that arose?
- How do you stay up-to-date with industry trends and market dynamics, and how do you use this information to drive business success?
ASSUMPTION: Reddit's company values and work style are central to its culture and provide a framework for assessing candidates' cultural fit and alignment with the organization's mission and goals.
⚠️ Potential Challenges
- Managing a large and diverse portfolio of partners across multiple regions, each with its own unique needs and priorities
- Navigating the complex and ever-changing digital advertising ecosystem
- Balancing the demands of driving revenue growth with the need to maintain strong relationships with partners
- Managing the challenges of working in a fast-paced, unstructured environment
- Adapting to the unique cultural and business norms of each region in which Reddit operates
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and the chance to make a significant impact on Reddit's success.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth and managing partnerships in the EMEA and MENA regions, with a specific emphasis on the digital advertising ecosystem
- Compared to other sales roles, this position requires a deep understanding of the regional market dynamics and a strong ability to build and maintain relationships with partners
- Career progression in this role may lead to regional or global leadership positions within Reddit's Channel Partnerships organization
ASSUMPTION: While this role shares similarities with other sales positions, its unique focus on the EMEA and MENA regions and the digital advertising ecosystem sets it apart and offers a distinct career path.
📝 Sample Projects
- Developing and executing a strategic plan to drive revenue growth for a key partner in the EMEA region
- Identifying and pursuing new partnership opportunities in the MENA region, with a focus on driving revenue growth and expanding Reddit's presence in the market
- Collaborating with Reddit's product and marketing teams to develop and launch a new advertising product tailored to the needs of the EMEA and MENA regions
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the opportunity to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- How does this role fit into Reddit's overall business strategy, and how can my work contribute to the company's success?
- What are the key priorities for this role in the first 90 days, and how can I best prepare to address them?
- How does Reddit support the professional development and growth of its employees, particularly in this role?
- What are the key challenges facing Reddit's Channel Partnerships organization, and how can this role help to address them?
- How does Reddit's work environment and culture support the success of this role, and what can I do to ensure a strong fit?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales experience and relevant skills, using the job description as a guide
- Prepare a cover letter that explains your interest in the role and your qualifications for success
- Prepare for the interview process by researching Reddit's company values and culture, and practicing your responses to common sales interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
