📌 Core Information
🔹 Job Title: Channel Trade Marketing Manager
🔹 Company: Haleon
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Consumer Goods and Consumer Health
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing channel strategies to drive strategic growth
- Leading key customer channel strategies, including activity planning and execution
- Collaborating with cross-functional teams to achieve business objectives
- Analyzing market trends and competitor activities to inform strategic decisions
ASSUMPTION: This role involves a high degree of stakeholder management and strategic planning, requiring strong communication and influencing skills.
📋 Key Responsibilities
✅ Develop and follow key customer plans based on channel and brand strategies to ensure strategic growth
✅ Lead the formulation and execution of key customer channel strategies, including activity planning and execution
✅ Evaluate and optimize channel strategies based on business performance and market trends
✅ Collaborate with cross-functional teams, including sales, marketing, and product management, to achieve business objectives
✅ Monitor competitor activities and market trends to inform strategic decisions
ASSUMPTION: This role requires a proactive approach to identifying opportunities and addressing challenges in the market.
🎯 Required Qualifications
Education: Bachelor’s degree or above in Marketing, Management, Business Administration, or related fields
Experience: 5 years+ working experience in MNCs, Top FMCG/Medical companies, with trade marketing experience preferred
Required Skills:
- Proven expertise in trade marketing, sales planning, and channel strategies
- Strong communication and negotiation skills
- Ability to influence decision-making and drive alignment on business plans
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience working in the consumer health or related industries
- Knowledge of the Chinese market and consumer behavior
ASSUMPTION: Given the role's focus on key customer management and strategic planning, candidates with relevant experience in consumer goods or healthcare industries are likely to be more successful.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior trade marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth
- Flexible working arrangements, with a focus on results and outcomes
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Haleon operates in the consumer goods and consumer health industry, focusing on delivering better everyday health with humanity.
Company Size: Haleon is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Haleon was founded in 2022, following the spin-off of GSK's consumer health business.
Company Description:
- Haleon is a global leader in consumer health, with a portfolio of trusted brands such as Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
- The company combines deep human understanding and trusted science to make everyday health more inclusive, achievable, and sustainable
- Haleon is committed to creating a diverse and inclusive workplace, celebrating unique perspectives, and promoting fair and equitable outcomes for everyone
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of strategic thinking and leadership.
Reporting Structure: The Channel Trade Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, marketing, and product management.
Work Arrangement: This is an on-site role, with a focus on results and outcomes. Occasional flexible working may be available, depending on business needs and team agreement.
Growth Opportunities:
- Progression to a more senior marketing role, such as Marketing Director or General Manager
- Expansion of responsibilities to cover additional markets or product categories
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: Given Haleon's global presence and diverse portfolio of brands, there are significant opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Haleon's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Shanghai offers a mix of traditional and modern architecture, with numerous attractions, including the Bund, Yu Garden, and the Oriental Pearl Tower
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed to meet business demands.
ASSUMPTION: Shanghai's dynamic business environment and cultural diversity make it an exciting place to work and live for candidates seeking international experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and influencing abilities
- Market knowledge and understanding of consumer behavior
- Cultural fit and alignment with Haleon's values
Application Tips:
- Highlight relevant experience in trade marketing, channel strategies, and key customer management
- Demonstrate a strong understanding of the Chinese market and consumer behavior
- Prepare examples of successful strategic initiatives and their impact on business performance
- Showcase your ability to work collaboratively and influence decision-making in a cross-functional environment
ATS Keywords: Trade Marketing, Channel Strategies, Key Customer Management, Sales Planning, Strategic Planning, Market Analysis, Consumer Behavior, Cross-Functional Teams, Stakeholder Management
ASSUMPTION: Haleon's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the organization's long-term success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, SAP CRM)
- Market research and analysis tools (e.g., Nielsen, Kantar)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Inclusive
- Curious
- Collaborative
- Courageous
Work Style:
- Results-driven and outcome-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you share Haleon's commitment to delivering better everyday health with humanity?
- Are you comfortable working in a dynamic, cross-functional environment with diverse stakeholders?
- Do you thrive in a results-driven, outcome-focused culture that values collaboration and adaptability?
ASSUMPTION: Haleon's company culture is centered around its commitment to delivering better everyday health with humanity, and candidates who share this passion and values are likely to be more successful in the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a dynamic business environment
- Adapting to changes in market trends and consumer behavior
- Balancing short-term business demands with long-term strategic objectives
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: The challenges associated with this role are typical of senior marketing positions in large, global organizations and can be effectively managed by candidates with strong strategic thinking, communication, and leadership skills.
📈 Similar Roles Comparison
- Compared to other senior trade marketing roles, this position places a greater emphasis on strategic planning and key customer management
- In the consumer health industry, this role requires a strong understanding of consumer behavior and market trends
- Career progression in this role may involve expanding responsibilities to cover additional markets or product categories, or moving into a more senior marketing or general management position
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations when comparing it to other similar positions.
📝 Sample Projects
- Developing and implementing a strategic plan to drive growth in a key customer segment
- Conducting a market analysis to identify opportunities for innovation and product differentiation
- Leading a cross-functional team to execute a high-impact marketing campaign, achieving or exceeding business targets
ASSUMPTION: The specific projects required for this role may vary depending on the business priorities and market conditions at the time of hire.
❓ Key Questions to Ask During Interview
- How does this role fit into Haleon's long-term strategic plans for the Chinese market?
- What are the key priorities for this role in the first 90 days?
- How does Haleon support the professional development and career growth of its employees?
- What is the expected timeline for performance reviews and feedback?
- How does Haleon foster a culture of inclusion and diversity in its workplace?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in trade marketing, channel strategies, and key customer management
- Prepare examples of successful strategic initiatives and their impact on business performance
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
